Exclusive World Premiere of Television Ad for Britney Spears' New Fragrance fantasy BRITNEY SPEARS(TM) on AOL on September 15 & on MTV on September 16

Exclusive World Premiere of Television Ad for Britney Spears' New Fragrance fantasy BRITNEY SPEARS(TM) on AOL on September 15 & on MTV on September 16

To Coincide with Launch of Britney Spears' Second Fragrance from Elizabeth Arden

NEW YORK, Sept. 14 /PRNewswire/ -- It was announced today that the television advertisement for internationally acclaimed music star Britney Spears' second fragrance from Elizabeth Arden, fantasy BRITNEY SPEARS(TM), will premiere exclusively on AOL on Thursday, September 15th. The spot, directed by Billy Woodruff, will coincide with the fragrance's launch at stores nationwide, including Macy's, Nordstrom and Sephora, on the same day.

Additionally, the commercial's television debut will air exclusively on MTV's Total Request Live on Friday, September 16th. The show airs at 5:00 pm EDT.

The print ad, photographed by Ellen von Unwerth, Jaimie Trueblood and 2A, will break in People and Entertainment Weekly in September, followed by Allure in October, and Cosmopolitan, Glamour, In Style, Lucky, Self, Seventeen, Teen People and People Style Watch in November.

The fantasy BRITNEY SPEARS(TM) website http://www.fantasybritneyspears.com/ will go live on September 15th. Fans will be able to download cell phone ringtones with messages from Britney, wallpaper for their phones and online games.

Britney Spears' first fragrance, curious BRITNEY SPEARS(TM), was introduced in September 2004 by Elizabeth Arden and immediately became an international bestseller.

Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of leading brands includes the fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th Avenue, ardenbeauty, Elizabeth Arden Provocative Woman, curious Britney Spears(TM), fantasy Britney Spears(TM), Elizabeth Taylor's White Diamonds, Passion, Forever Elizabeth and Gardenia, White Shoulders, Geoffrey Beene's Grey Flannel, Halston, Halston Z-14, Unbound, PS Fine Cologne for Men, Design and Wings; the Elizabeth Arden skincare line, including Prevage(TM) Anti-Aging Treatment, Ceramides and Eight Hour Cream; and the Elizabeth Arden color cosmetics line.

Source: Elizabeth Arden

CONTACT: Mary Friberg of Coburn Communication, Inc. for Elizabeth Arden, +1-212-730-7277, mary.friberg@coburnww.com

Web site: http://www.fantasybritneyspears.com/

------- Profile: Ent