YooMedia Launches FremantleMedia Titles on UK Digital Cable TV

YooMedia Launches FremantleMedia Titles on UK Digital Cable TV

LONDON, September 14/PRNewswire/ -- YooMedia plc, the interactive media group, today announces that ntl and Telewest, the UK digital cable operators, have approved two new branded interactive television games for the YooPlay games portal.

The new games are based on the popular TV shows Blockbusters and Baywatch and have been developed by YooMedia under license from FremantleMedia, one of the largest international creators and producers of programme brands in the world and the company responsible for hit programmes such as Pop Idol, The Bill, Rainbow and The Price Is Right.

Blockbusters Gold Run is a single-player, interactive television version of the popular TV game show. Players have to complete a gold run by correctly answering the questions and creating an unbroken line from one side of the board to the other. Baywatch Slots allows players to enjoy the classic casino game for fun and both games allow players to earn points and qualify to win great prizes.

YooPlay is one of the most entertaining interactive game experiences on UK digital television and is the only games portal found on all UK digital TV platforms including Sky, ntl, Freeview and Telewest. The games announced today can be played by all UK digital cable subscribers using their TV remotes on a pay-per-play basis.

Neil MacDonald, YooMedia Group MD, said: "This deal is another important step in bringing entertaining and engaging content to our YooPlay interactive games portals. Blockbusters and Baywatch are huge brands and will be instantly recognisable by our game loving audiences."

Dom Wheeler, Vice President, Licensing, UK, FremantleMedia Licensing Worldwide added: "We are really pleased with the great work YooMedia has done in translating some of our classic brands into the interactive television space. These games are yet another example of how well our portfolio of brands travel in a multi-media environment and we're delighted to offer fans even more ways to interact with their favourite shows."

UK digital cable subscribers can find YooPlay by accessing the interactive menu and selecting YooPlay Games.

YooMedia is a leading provider of commercial TV, iTV, internet and mobile content and services to the UK media market. www.yoomedia.com

FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.www.fremantlemedia.com

Source: YooMedia plc and FremantleMedia

Remy Minute, YooMedia, T: +44-207-462-0870. Lynne-Mei Lee, FremantleMedia, T: +44-207-691-6782

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