eMusic and Boonty Team Up for Joint Music and Games Promotions

eMusic and Boonty Team Up for Joint Music and Games Promotions

NEW YORK, Sept. 1 /PRNewswire/ -- eMusic, the world's largest independent music service, and Boonty Inc., a global leader in the downloadable games business, have teamed up to jointly cross-promote their online services to their respective consumers as the link between gaming and music enthusiasts continues to strengthen. Both companies will be launching consumer promotions on their respective web sites to drive traffic and sales to the other's behalf.

eMusic will feature a $5 discount coupon valid on select games in the Boonty Games Store. Information on the promotion can be found at http://us.boontygames.com/poker. Boonty offers an extensive catalog of downloadable PC games from more than 100 top-rated games publishers, including Atari, Sega, Ubisoft and many others. All games are available for free trial and purchase.

Likewise, Boonty will offer 100 free MP3s for download via eMusic's extensive library of more than 750,000 tracks of high quality MP3s from independent artists. Consumers who accept the free trial offer, located at http://www.emusic.com/boontygames can burn tracks to an unlimited number of CDs and portable MP3 players during the monthlong period.

According to Romain Nouzareth, Boonty CEO, there is a strong crossover between gaming and music enthusiasts: "We find that online gamers are very comfortable with digital distribution of content and are more likely to purchase music, movies, eBooks and other forms of digital entertainment via the Internet. Similarly, eMusic is an ideal partner for us to reach a sophisticated demographic of consumers already experienced with downloadable media."

Mr. Nouzareth points to a recent study by research group IDC suggesting that many gamers are large music consumers. The survey found that more than 50 percent have CD collections between 100 and 500 discs, and they are more likely to purchase music via digital download than non-gamers.

About eMusic

eMusic (http://www.emusic.com/) stands alone as the only digital music service that is 100% focused on serving the needs of independent music fans and independent labels. Delivering more than 2 million downloads each month, eMusic is among the top digital music services, offering a diverse catalogue of 750,000 tracks from established and emerging artists in every genre from the world's top independent labels. eMusic was not only the first service to sell songs and albums in the popular MP3 format, it was the first company to launch a digital music subscription service. Unlike other services that severely restrict portability, eMusic allows members complete flexibility to burn CDs, transfer to MP3 devices and make multiple copies for personal use. eMusic also offers access to exclusive recordings from eMusicLive's network of premier music venues across the country. eMusic subscription plans start at $9.99 per month for 40 downloads. A free trial is available to all new users. Based in New York, eMusic is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

About Boonty Inc.

Headquartered in New York with offices in Paris, Singapore, Seoul and Tokyo, Boonty is a recognized global leader in the digital distribution games business. Providing a fully customized gaming solution for leading ISPs, portals, computer manufacturers and Internet communities, Boonty boasts the largest distribution network worldwide with a total reach of over 300-million unique users and features a try-before-you-buy commerce model. With more than 1,500 games in its catalog, Boonty has secured distribution agreements spanning all major categories - from hardcore/enthusiast to casual games, and includes the leading publishers in the industry. For more information, visit us at http://www.boonty.com/.

Contact:

Richard Krueger Boonty Inc. (212) 677-7501 richard@boonty.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Boonty Inc.

CONTACT: Richard Krueger, Boonty Inc., +1-212-677-7501, richard@boonty.com

Web site: http://www.emusic.com/

Web site: http://www.emusic.com/boontygames

Web site: http://www.boonty.com/ http://us.boontygames.com/poker

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