DaimlerChrysler and National Association of Black Owned Broadcasters (NABOB) Award Fellowships that Lead to Minority Media Ownership

DaimlerChrysler and National Association of Black Owned Broadcasters (NABOB) Award Fellowships that Lead to Minority Media Ownership

Alexis Snipe-Campbell and Bartt Horton Become First Recipients

* Fellows will participate in rigorous two-year curriculum * Automaker commits $50,000 to minority program

AUBURN HILLS, Mich., Sept. 28 /PRNewswire-FirstCall/ -- DaimlerChrysler and the National Association of Black Owned Broadcasters (NABOB) recently named Alexis Snipe-Campbell and Bartt Horton as the first fellows to participate in the NABOB DaimlerChrysler Management Fellowship, a two-year initiative designed to foster the development of African-Americans and other minorities who have the talent and the desire to be station owners. "We are pleased and honored to welcome Ms. Snipe-Campbell and Mr. Horton into the first class of NABOB DaimlerChrysler Management Fellows," said Jason Vines, DaimlerChrysler Vice President-Communications. "We believe this fellowship will provide a challenging and enlightening experience for minorities seeking advancement in the communications industry."

(Photo: http://www.newscom.com/cgi-bin/prnh/20050928/DEW012 )

Currently a radio sales representative at Glory Communications, Inc. in Columbia, S.C., Snipe-Campbell has 11 years of radio experience. She graduated from Johnson C. Smith University with a degree in Business Administration. Her media background includes sales, marketing, media planning and programming.

A former station manager for WBOT-FM/WILD-AM in Boston, Horton is currently employed as a marketing and management consultant. His degree from Howard University is in Broadcast Management. Horton's 30-plus years of media experience include business and contract management, sales, media planning, event management, public relations, operations and as a national news correspondent for public radio.

The NABOB DaimlerChrysler Management Fellowship is offered through DaimlerChrysler's Leadership in Diversity and Communications Program, or LIDAC, a far-reaching educational program established by the automaker designed to increase the number of minorities in executive leadership positions in the communications industry.

Specifically, DaimlerChrysler has committed $50,000 to sponsor two fellowships through NABOB, intended to put minorities on the track to broadcast media ownership.

The fellows will go through a rigorous two-year program: learning the laws governing U.S. airwaves; learning the requirements of financial institutions for funding and understanding the nuances of running a media operation from on-air personalities to signal coverage to hiring engineers and training advertising sales staff. In addition, DaimlerChrysler will host a "Fellows Retreat" at DaimlerChrysler Corporate Headquarters in Auburn Hills, Mich., where the fellows will have an opportunity to meet and interact with corporate representatives and gain insight from their knowledge and expertise.

"We are very excited about this program and about working with NABOB to help this very valuable and far-thinking organization fulfill its mission to improve and increase the opportunities for black and minority owners in the broadcast industry," said Vines. "We believe we have two very strong candidates in Ms. Snipe-Campbell and Mr. Horton, and we're looking forward to great things from both of them."

NABOB is the first and largest trade organization representing the interests of African-American owners of radio and television stations across the country. The association was organized in 1976 by a small group of African-American broadcasters who desired to establish a voice and a viable presence in the industry and to address specific concerns facing African- American broadcasters. NABOB is a non-profit corporation and is governed by a volunteer board of directors elected by its members. Day-to-day operations of the association are carried out at its headquarters in Washington, D.C.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050928/DEW012 AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Chrysler Group

CONTACT: Michele Tinson, cell: +1-248-705-2456, mt19@daimlerchrysler.com , or Angela Ford, cell: +1-248-766-2154, als32@daimlerchrysler.com , both of Chrysler Group

Web site: http://www.media.daimlerchrysler.com/ http://www.daimlerchrysler.com/

NOTE TO EDITORS: Additional information and news from DaimlerChrysler is available on the Internet at: www.media.daimlerchrysler.com

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