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Thursday, September 22, 2005

BlueShark Technologies Introduces the Apriza 5700DSC

BlueShark Technologies Introduces the Apriza 5700DSC

BlueShark Adds Thin Client Configured as Digital Sign for AD-TV

LAS VEGAS, Sept. 22 /PRNewswire/ -- Today, BlueShark Technologies announced the release of a specialized thin client customized for use with the dynamic digital signage offering from ADurance, Inc. (ADurance). In addition, BlueShark announced a relationship that will allow BlueShark customers access to the ADurance dynamic online advertising system. The Apriza 5700DSC is designed for compatibility to provide for the simple connection to and local management of AD-TV.com, the ADurance dynamic digital signage application.

"Many thin clients are installed in Retail or Hospitality environments. While processing transactions, many of our customers are looking for ways to share information with their customers about their products, services, or business processes. In addition, some would like to display details about products and services offered by sister companies or partners. Web-based advertising delivered through a digital signage client provides an easily managed and deployed scenario for digital advertising and marketing. ADurance needed a device that could provide a borderless display (like seen on TV). However, it needed to operate in a browser-based environment for ease of management and content development. BlueShark and ADurance worked together to create the simplest hardware platform that could deliver the desired range of content, with the high performance required. Our Apriza 5700 Windows XP Embedded Thin Client was the engine we used to give birth to our Apriza 5700DSC (Digital Signage Client)," said, Tony Giovaniello, President and CEO of BlueShark Technologies.

Tony Giovaniello, went on to say, "the Apriza 5700DSC is a further representation that thin client embedded technology has emerged as the standard for server and network based applications. BlueShark will continue to release special-purpose devices, using this technology, to meet the needs of our customers and partners. This is the first step in our broader strategy to deliver customized embedded solutions leveraging our thin client desktop technology."

Yvonne Li, Director, Sales and Marketing, ADurance, Inc. said, "We are excited about the new digital signage client and our relationship with BlueShark. The Apriza 5700DSC has been designed so that our customers can take full advantage of our digital signage services on a "plug-n-play" basis. The device is easy to install and it's rugged enough to be placed in demanding environments. It has the flexibility to connect displays of various sizes, shapes, and technologies. This makes it very attractive for customers that need a variety of displays in their enterprise, but want commonality of operation and support."

About BlueShark:

BlueShark specializes in the application of embedded technologies that make transactions more convenient for customers. We are incorporated in Nevada, with our headquarters located in Las Vegas. Our other facilities include offices in mid-town Manhattan and a support and configuration center in Fremont, CA. The BlueShark sales team is geographically dispersed across the US to better serve our western hemisphere based customers. For more information, please go to: http://www.bluesharktech.com/.

About ADurance:

ADurance, Inc. (dba AD-TV.COM) is a software company located in the heart of Silicon Valley. ADurance has developed a patent pending, state-of-the-art digital signage software platform called 'My Ad-Player.' 'My Ad-Player' creates a national and international network with a centrally managed, targeted advertising & signage display infrastructure. ADurance is dedicated to provide a highly affordable digital signage solution to both local businesses and national chain operators. Please go to http://www.ad-tv.com/ to view our one-click demo.

For Additional Information Please Contact:

Tony Giovaniello (530) 226-8390 (530) 232-0148 Fax tonyg@bluesharktech.com

Source: BlueShark Technologies

CONTACT: Tony Giovaniello of BlueShark Technologies, +1-530-226-8390, or Fax: +1-530-232-0148, tonyg@bluesharktech.com

Web site: http://www.bluesharktech.com/ http://www.ad-tv.com/

------- Profile: Ent

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