Artprice Previews Artprice TV at the Contemporary Art Biennial

Artprice Previews Artprice TV at the Contemporary Art Biennial

PARIS, September 13/PRNewswire-FirstCall/ -- Artprice's standardised marketplace is now handling as many as 17,000 classified ads in real time (and a total of 35,284 ads since its launch in February 2005) with an average sale price of EUR 10,524.

These figures represent a veritable revolution in art market history.

It is against this backdrop that Artprice is presenting a preview of Artprice TV (R) at the Lyon Contemporary Art Biennial (the world's third most visited biennial art fair) between 12 September and 31 December 2005.

The screens at the Biennial, broadcasting Artprice TV continuously (a selection of classified ads for art works and presentations of future auctions re-formatted for TV and 3G), represent, according to art critics and professionals "the finest auction catalogue ever" and for others, the end of an era and the transition of the art market to the 21th century.

Artprice has chosen this important world-renowned exhibition for art professionals and institutions to promote its standardised art market and the opening of this market to a much broader public via digital television, satellite and cable television, the internet and mobile phones.

Broadcast in five languages (English, German, French, Spanish and Italian), Artprice TV offers advertisers (art dealers, galleries, auction houses, collectors, etc) using the Artprice marketplace a unique advertising space that displays selected Artprice ads on a continual basis.

This tried and tested (and relatively cheap) form of advertising, originally developed by Gazette Drouot in France, allows Artprice TV to fill 90% of its content with paying advertisers. Current art market news is gathered and distributed by Artprice's press agency, ArtMarketInsight, which provides almost 80% of the written and audiovisual art news worldwide.

The pre-launch of Artprice TV is scheduled for 18 September 2005 under the code Artprice.tv or Artpricetv.com.

Source: (c) www.artprice.com 1987-2005 Thierry Ehrmann

About the Lyon Contemporary Art Biennial:

The world's third largest biennial by number of entries (170,000) with almost 40% of visitors coming from abroad, 1,200 international journalists and assured visits from every kind of art professional.

Artprice, the world leader in art market information, lists over 21 million auction prices and indices covering over 306,000 artists collected from 2,900 international auction houses. Artprice daily serves the main financial press titles and agencies with the art market trends. Artprice Classifieds visible to 900,000 Artprice members for buying and selling art works.

Artprice is listed on Eurolist by Euronext Paris: Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF

Contact :

Josette Mey Telephonenumber: +33(0)478220000 E-mail :jmey@artprice.com

Source: Artprice.com

Contact : Josette Mey, Telephonenumber: +33(0)478220000, E-mail :jmey@artprice.com

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