Premier Retail Networks and Wal-Mart Stores Host 3rd Annual Upfront Presentation for Wal-Mart Television Network

Premier Retail Networks and Wal-Mart Stores Host 3rd Annual Upfront Presentation for Wal-Mart Television Network

Special Guest Speaker, Renetta McCann, CEO of Starcom MediaVest, to Present 'Going Beyond Impressions With Creative Media Planning'

Country Superstar Clint Black to Perform

SAN FRANCISCO, Sept. 13 /PRNewswire/ -- Premier Retail Networks (PRN), a wholly-owned subsidiary of Thomson Corporation (Euronext: 18453) (NYSE:TMS), and Wal-Mart Stores will host the Wal-Mart TV 2006 Upfront presentation on September 21, 2005, in Bentonville, Ark.

Management from Wal-Mart, walmart.com, PRN, and industry experts, including Renetta McCann, CEO of Starcom MediaVest, will look at how an integrated communications program can enhance the brand building strategy of leading and emerging advertisers in today's retail and advertising landscape. At the Upfront, advertisers and their agencies will have the opportunity to preview new media systems and enhancements, significant third-party research results and new programming options.

Troy Steiner, Senior Director Wal-Mart Media commented, "We are looking forward to hosting the WMTV Network Upfront event again in Bentonville this year. This is a great opportunity to bring together world class marketers in an exchange of ideas on how we can work together using all of the marketing tools available both in the store and online to help enhance the shopping experience for our customers."

Charlie Nooney, Chairman and Chief Executive Officer of PRN, commented, "For the third year, PRN and Wal-Mart will bring together the world's leading marketers to provide them with the most comprehensive and innovative research and programming developments for in-store media. Each year we receive an increasingly positive response to the Wal-Mart TV from our potential and existing advertisers. We are looking forward to this being another groundbreaking year."

Mark Mitchell, Executive Vice President of Advertising Sales for Premier Retail Networks, stated, "We have found that many of our advertisers use Wal- Mart TV as the means to offset conventional media erosion. It serves to extend the reach of in-home television efforts, by incorporating this critical touch point in consumers' lives, the store environment, into a more complete communications plan. They are using the Network to both introduce new products and to increase overall brand awareness among a large, but very targeted, audience of consumers. The new innovations we will be announcing will give marketers another set of tools to use in the store to continue to enhance their marketing campaigns."

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Ralphs, SAM'S CLUB, Sears, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. PRN is wholly-owned by Thomson, the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries. For more information, please visit http://www.prn.com/.

Source: PRN Corporation

CONTACT: Genet Garamendi of Premier Retail Networks, +1-415-808-9167 or Genet_Garamendi@prn.com; or Erica Pettit, +1-212-850-5614 or epettit@fd-us.com, or Evan Smith, CFA, +1-212-850-5606 or esmith@fd-us.com, both for Premier Retail Networks

Web site: http://www.prn.com/

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