Nickelodeon Launches Wallpaper Channel With FunMail on Wallpaper Universe

Nickelodeon Launches Wallpaper Channel With FunMail on Wallpaper Universe

Dedicated Wallpaper Channel Will Include Full Spectrum of Animated Nickelodeon Wallpaper Content

BURBANK, Calif., Aug. 30 /PRNewswire/ -- Nickelodeon and FunMail announced the launch of a dedicated Nickelodeon branded wallpaper channel inside FunMail's popular Wallpaper Universe application, available on most major wireless U.S. Carriers. Consumers will be able to purchase wallpaper based on popular Nickelodeon and Nick Jr. television shows including SpongeBob SquarePants, Dora the Explorer, The Fairly OddParents and many more.

"We're pleased to be working with a leading wireless publisher like FunMail in order to extend the distribution and reach of our mobile content to our audiences," said Paul Jelinek, Vice President of Business Development and e-Commerce Operations for Nickelodeon. "Providing fun, animated wallpapers based on our successful shows is a key component of our digital strategy, giving our audiences the ability to personalize their cell phones wherever they are."

Some of the wallpapers will work with FunMail's exclusive personalization technology, enabling consumers to add their names to the Dora the Explorer or SpongeBob SquarePants wallpaper.

"Nickelodeon's wallpapers are a terrific addition to the Wallpaper Universe, as they appeal to kids as well as parents," said FunMail CEO Adam Lavine. "Providing Nickelodeon with a prominent, dedicated channel within Wallpaper Universe makes sense for both companies, and we look forward to further market and creative collaboration with Nickelodeon going forward."

The Nickelodeon wallpaper channel will launch in Wallpaper Universe in August, and will be available on most major U.S. wireless carriers.

About FunMail

FunMail creates engaging, unique and fun wireless entertainment. FunMail offers popular consumer visual services including comics, interactive wallpapers, mobile greetings, animated ring tones, and socially-driven peer-to-peer camera applications. Some of FunMail's leading applications include Wallpaper Universe, Ringtones Universe, FunTones Universe, FunMail Wallpaper, and America's Best Mobile Pix. Founded in 1999, FunMail has achieved an industry reputation for creativity, innovation and reliability, and is considered one of America's most fresh and interesting wireless entertainment companies. For more information, visit www.funmail.com.

About Nickelodeon

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 89 million households and has been the number-one-rated basic cable network for ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Press Contact Information

FunMail, Inc. Jim Campbell 925-455-1200 ext. 49

Nickelodeon Communications Joanna Roses 212-846-7326

Source: FunMail

CONTACT: Jim Campbell of FunMail, Inc., +1-925-455-1200, ext. 49; or Joanna Roses of Nickelodeon Communications, +1-212-846-7326

Web site: http://www.funmail.com/

------- Profile: Ent