Hisense Brand LCD TV - No.1 In The Hong Kong Market

Hisense Brand LCD TV - No.1 In The Hong Kong Market

BEIJING, Aug. 2 /Xinhua-PRNewswire/ -- According to information from China's CCM.com and the Hisense Hong Kong Company, in the first quarter of 2005, the real sales of the Hisense brand LCD TV have ranked No.1 in the Hong Kong market among all the major Chinese brands. Sales are derived from income produced by products sold in the Hong Kong area as well products distributed to other parts of the world. It is another victory for the internationalization strategy of the Hisense Group.

About Hisense Company Limited

Hisense Group is a large specialized electronics and information industry unit in China, which takes Hisense Company Limited as its main investment boby. Hisense Company Limited has experienced 35 years of development, growing through the stages of Qingdao No.2 Radio Factory, Qingdao TV Factory and Hisense Electric Company. Hisense has now become a large high-tech enterprise, specializing in electronics, household appliances, communication, IT and real estate, commerce, and trade development.

For many years, Hisense has committed itself to a strategy of "developing high technology, producing quality products, providing top-rate services and establishing a world-recognized brand." At the same time, the group has focused on industrial restructuring, technological innovation and capital operation. Hisense has first established the "3C" industrial structure dominated by consumer electronics, telecommunications, and computer. Hisense' main products include TVs, air conditioners, computers, mobile communication devices, software and Internet equipment. Up to now, Hisense has established more than 20 subsidiary companies at home and abroad. The assets have totaled RMB4,800,000,000. 2004 sales revenues were RMB27.300.000.000, ranking Hisense among the first few of the top 100 Chinese electronic manufactures. "Hisense" has become a nation-wide famous brand. In 1999, Hisense was awarded the "China Famous Brand", and in 2001, was first granted the "National Quality Management Award". These products are all famous brand in China including TVs, Air-Conditioners, Computers and Mobile Phones. Meanwhile, Hisense TVs, Air- Conditioners, Computers and Refrigerators are all exempt of commodities from inspection. Also, Hisense first gained the competence of export exemption from inspection. Hisense has a state-level technology center and a first-rate scientific research workstation for post-doctors. Moreover, the group has been playing a leading role in the Chinese electronics industry, drawing upon its efficient technology innovation mechanism. Every year, Hisense will assume dozens of state-level projects.

At present, Hisense has 200 sale companies and over 10,000 service outlets across the country. The group exports to about 100 countries and regions in Europe, Africa, Southeast Asia and America. In addition, Hisense has established its subsidiary companies and trade offices in the U.S., Japan, Brazil, Indonesia, the Middle East, Australia, the Hong Kong SAR, Italy, and other countries and regions. Innovation is life. The ten thousand Hisense staff members will keep on working hard to reach a target of "establishing an internationally famous brand" in a Hisense fashion: "be strict in standards and be fast in action."

For more information, please contact:

Zhu Shuqin, Brand Management Department, Hisense Group Tel: +86-532-3878888 Email: zhushuqin@hisense.com

Source: Hisense Group

CONTACT: Zhu Shuqin, Brand Management Department of Hisense Group, +86-532-3878888, or zhushuqin@hisense.com

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