'Transformers' Will Be More Than Meets The Eye at Theatres Nationwide on 07-04-07

'Transformers' Will Be More Than Meets The Eye at Theatres Nationwide on 07-04-07

GLENDALE, Calif., July 13 /PRNewswire/ -- The live-action "Transformers" movie has been set to open nationwide on 07-04-07, it was jointly announced today by DreamWorks Pictures, Hasbro, Inc.(NYSE:HAS), and Paramount Pictures.

The feature, based on the globally popular Transformers franchise, will be directed by Michael Bay (upcoming "The Island," "Armageddon") from a screenplay being written by Alex Kurtzman and Roberto Orci (upcoming "The Island"). Steven Spielberg ("War of the Worlds") is executive producing the film, with Lorenzo di Bonaventura (upcoming "Four Brothers"), Tom DeSanto ("X-Men" and "X2: X-Men United") and Don Murphy ("The League of Extraordinary Gentlemen") serving as co-executive producers.

In making the announcement, DreamWorks head of distribution Jim Tharp stated, "Under the direction of Michael Bay, and with Steven Spielberg executive producing, we know that 'Transformers' is going to be the kind of explosive action movie that is perfect for the height of the summer movie season. By staking our claim on the 4th of July, 2007, we ensure that we not only have the time to make this movie the way it should be made, but also to build excitement and awareness leading up to its release."

"Fans around the world have wanted a Transformers live-action movie for a long time and we are thrilled to work with DreamWorks and Paramount to bring this legendary saga to life on the big screen," said Brian Goldner, President of Hasbro's U.S. Toy segment. "With some of the entertainment industry's best talent on board for this film, fans will experience Transformers in a way that is incredibly powerful."

DreamWorks will distribute the film domestically, while Paramount will handle the international release. Hasbro will work with the production team and DreamWorks on all aspects of the film's creative development, marketing and promotions, and will manage merchandising in conjunction with the release of the film.

This week, DreamWorks is launching the official "Transformers" movie website (www.transformers.com) at Comic-Con International, being held from July 13 - 17 in San Diego, California. "Transformers" will also be making its presence at the convention known in a big way, with a huge 18-wheeler truck sporting the instantly recognizable Transformers logo dominating the area near the DreamWorks booth-and much of the convention floor-letting thousands of fans know that "Transformers" is coming to the big screen on 07-04-07.

Introduced in 1984, the Transformers brand took the world by storm with its compelling saga of the Autobots versus the Decepticons. The innovative "Robots in Disguise" resulted in a tremendously successful toy line from Hasbro and Takara, comic book series, television program and an animated feature film. More than 20 years later, a new generation has discovered the excitement of the Transformers brand and its legendary characters, including the two leaders of the opposing sides: Optimus Prime and Megatron. Today, the franchise features a popular toy line, an animated series on the Cartoon Network and a chart-topping comic book series from IDW Publishing.

DreamWorks SKG was formed in October 1994 by its three principal partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen. The studio is actively involved in the production of live-action motion pictures and network and cable television programs, and the distribution of live-action and animated feature films, as well as home video entertainment.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys, such as MONOPOLY and G.I. JOE, ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Paramount Pictures is part of the entertainment operations of Viacom Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIAB), one of the world's largest entertainment and media companies and a leader in the production, promotion, and distribution of entertainment news, sports and music.

Source: DreamWorks Pictures

CONTACT: Diana Loomis of DreamWorks Pictures, +1-212-588-6141

Web site: http://www.transformers.com/

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