TiVo Box Just $99 for Limited Time

TiVo Box Just $99 for Limited Time

Until August 20, 2005 $100 Instant Savings Celebrates Birth of New Summer TV Season; Two Months Service is Also Free on Units Purchased and Activated in July

ALVISO, Calif., July 12 /PRNewswire-FirstCall/ -- Today TiVo (NASDAQ:TIVO) is launching for a limited time, a $100 instant savings promotional offer on all TiVo Series2 boxes that brings the manufacturer's suggested retail price of a 40 hour box to just $99, the lowest price ever without a TiVo rebate requirement. The promotion ends on August 20, 2005.

The instant savings promotion celebrates the birth of the new summer TV season. Summer used to be the season for endless hours of reruns. But times have changed. From CBS's Rock Star and ABC's "Dancing with the Stars" to HBO's dynamic duo of "Entourage" and "Six Feet Under" to FOX's new "So You Think You Can Dance" and "The Princes of Bel-Air," there's more new TV than ever this summer. But there's less time than ever during busy summer months to watch this great new TV. So TiVo is making it easier than ever for families to enjoy every minute of long summer days but never miss a minute of the new shows they love because TiVo records and stores all their favorite programs.

"New television programs aren't just for the fall anymore," said Katie Ho, vice president of marketing, TiVo. "New summer premieres on almost every major network demonstrate television has changed forever and we want to let as many people as possible see just how TiVo can change forever the way we watch it. With more new television available than ever and less time to watch it, TiVo lets any family time shift their favorite shows so they can watch what they want, whenever they want."

This instant $100 promotional savings does not require buyers to fill out any additional paperwork or forms for rebates from TiVo, and is also available on all new boxes, including the Humax DVD recorder with TiVo that lets subscribers easily burn their favorite shows to DVD and take them on the road. The promotional price reduction will end on Aug. 20, 2005.

Manufacturers Suggested Retail Prices After Instant Savings:

40 hour TiVo Series2 $99 80 hour TiVo Series2 $199 140 Hour TiVo Series2 $249 Humax 40 hour DVD recorder with TiVo $299 Humax 80 hour DVD recorder with TiVo $399

In addition to the $100 instant savings, summer TV fans can also receive two months free service if they activate new units by July 31. The groundbreaking TiVo service which includes Online Scheduling so you can schedule recordings to your TiVo box from anywhere you can access the Internet and TiVoToGo(TM) which lets you take your favorite programming with you wherever you go, starts at just $12.95 per month.

TiVo Series2 boxes work with any TV setup including antenna, cable, digital cable and satellite, recording hours of entertainment without the hassles of videotape. TiVo boxes are available at participating retailers, including Best Buy, Circuit City, Good Guys, and CompUSA or shop online at Amazon or www.tivo.com. Actual retail prices are set by the individual retailers and not by TiVo.

About TiVo Inc.

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results." More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2005, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

NOTE: TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.

Source: TiVo Inc.

CONTACT: Amanda Sanyal of Sutherlandgold Group, 1-866-262-7373, ext. 106, or amanda@sutherlandgold.com, for TiVo

Web site: http://www.tivo.com/

------- Profile: Ent