QVC, Inc. Announces New Strategic Alignment Under Leadership of Randy Ronning

QVC, Inc. Announces New Strategic Alignment Under Leadership of Randy Ronning

WEST CHESTER, Pa., July 12 /PRNewswire/ -- Leading electronic retailer, QVC, Inc., announced today a new leadership strategy to solidify further the company's role as the largest, most successful multi-channel retailer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050712/PHTU020 )

Effective immediately, QVC and QVC.com will combine merchandising initiatives under the leadership of Executive Vice President, Randy Ronning. Under this new structure, Ronning will assume the title of Chief Merchandising Officer. As such, he will be responsible for Merchandising, Brand Development and Internet. Ronning will continue to report to Darlene Daggett, President of U.S. Commerce.

"Randy is an extremely customer-focused leader with a seasoned retailing background. His vision and solid execution has helped QVC.com evolve as one of the largest, most successful multi-channel providers on the Internet," said Darlene Daggett, QVC's President of U.S. Commerce. "We look forward to Randy's contributions in his new role."

Under Ronning's leadership, QVC.com has received numerous accolades for the site's customer satisfaction, including the recent achievement of a ForeSee Results and FGI Research survey that placed QVC.com in the number one spot of "standout" multi-channel web site performers with regard to satisfying site visitors.

Ronning joined QVC in January 2001 as Executive Vice President. Prior to that, he spent 30 years with JCPenney where he held numerous leadership positions including President of its Catalog and Internet divisions. Previous assignments at JCPenney include President of Home and Leisure; President of International; Associate Director of Merchandise; and Vice President and Director of Men's Apparel, Accessories and Footwear. Forbes magazine credited Ronning with developing and positioning JCPenney as a trendsetter on the Internet.

QVC, Inc., a $5.7 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050712/PHTU020 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN5 PRN Photo Desk, photodesk@prnewswire.com Source: QVC, Inc.

CONTACT: Bonnie D. Clark, QVC, Inc., +1-484-701-1647, bclark@qvc.com

Web site: http://www.qvc.com/

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