SBS Broadcasting SA Reports Second Quarter 2005 Results

SBS Broadcasting SA Reports Second Quarter 2005 Results

SECOND QUARTER

Net Revenue up by 30%

Adjusted EBITDA improved by 33%

Net income impacted by a non-recurring refinancing charge of euro 8.5 million

SIX MONTHS

Net Revenue up by 26%

Adjusted EBITDA improved by 37%

LUXEMBOURG, July 28 /PRNewswire-FirstCall/ -- SBS Broadcasting SA (Nasdaq: SBTV; Euronext Amsterdam N.V.: SBS) today reported financial results for the three and six months ended June 30, 2005.

Results, which are attached, are in thousands of euro (except share and per share data) converted from local currencies. The following report should be read in conjunction with the accompanying unaudited financial statements. Financial highlights are as follows:

Three months ended June 30, Six months ended June 30, 2004 2005 % change 2004 2005 % change

(all in thousands of euro, except share and per share data)

Net revenue(1) 187,207 243,554 30% 327,881 414,354 26% Adjusted EBITDA(1)(2) 41,897 55,670 33% 46,510 63,814 37% Operating income(1) 34,899 45,070 29% 32,377 45,258 40% Net income(3) 18,130 14,387 (21%) 14,224 11,296 (21%)

Net income per common share - basic 0.58 0.44 0.46 0.35

Weighted average common shares 31,138 32,649 31,107 32,308

Cash provided by operating activities 15,764 37,966 4,353 49,678

Adjusted EBITDA margin(4) 22.3% 22.9% 14.2% 15.4%

(1) Excluding the impact of our newly acquired businesses, C More, Prima TV and the Romanian Radio operations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, net revenue increased euro 32,025, or 10%, adjusted EBITDA increased euro 14,937, or 32%, and operating income increased euro 14,235, or 44%, in the six months ended June 30, 2005. (2) Adjusted EBITDA is defined as operating income plus non-cash compensation, depreciation and amortization expenses. (3) The net income for the three and six months ended June 30, 2005 include a loss on the extinguishment of our 12% Senior Notes of euro 8,472, compared to a loss of euro 2,463 on the extinguishment of euro 14.5 million of our 12% Senior Notes in the three and six months ended June 30, 2004. (4) Adjusted EBITDA margin is adjusted EBITDA expressed as a percentage of net revenue.

Commenting on the results, Markus Tellenbach, Chief Executive Officer of SBS, said: "We continued to produce solid operating results and strong cash flow generation across our asset base. Our strong performance during the second quarter was highlighted by the improved operating results of our television stations in Hungary, Sweden and Norway as we benefited from new programming initiatives and improving advertising markets. We also benefited from recent strategic investments, including our C More and Romanian acquisitions and the launch of our new digital entertainment services.

"We remain focused on implementing our growth strategy and seek to expand the scope of our business, thereby further diversifying our revenue streams while creating additional cash flows. With a strong balance sheet, including a new bank facility that significantly lowers our cost of capital, we believe we are well positioned to grow our core operations and capitalize on new opportunities to increase shareholder value."

Recent Developments

Refinancing

On March 7, 2005, we entered into a euro 300,000 unsecured bridge facility agreement with ABN AMRO Bank N.V. ("ABN AMRO") and then drew down euro 210,000 in order to finance in part our acquisition of C More.

On May 12, 2005, we entered into a euro 325,000 secured syndicated multicurrency revolving credit facility (the "Facility") with ABN AMRO, Citigroup Global Markets Limited, Deutsche Bank AG London and The Royal Bank of Scotland plc, as lead arrangers. Financing costs paid for the bridge facility were refunded to us in full when we executed the Facility agreement.

In connection with the Facility, we called for redemption all of our 12% Senior Notes due 2008 (the "Senior Notes"), which had an outstanding principal amount of euro 103,655. Holders of the Senior Notes received a redemption price of 106% plus accrued and unpaid interest on June 15, 2005. The redemption premium plus deferred financing cost related to the Senior Notes, euro 8,472, was recognized as a loss on extinguishment of debt in the three months ended June 30, 2005.

We funded the redemption of the Senior Notes with funds drawn under the Facility and we utilized the remaining amounts under the Facility and a portion of our cash reserves to fully repay euro 210,000 and accrued interest due under the euro 300,000 bridge facility with ABN AMRO.

Romania

In June we increased our ownership in Prima TV in Romania to 100%, following the purchase of the remaining 14% equity stake from our three former Romanian minority partners for euro 2,200. The acquisition follows our ownership increase in Prima TV to 86% in March, when we acquired an additional 48.8% equity interest. We had owned a minority stake in Prima TV since July 2001 and originally invested in Prima TV in March 2000.

Financial Statements

We prepare our financial statements in euro and in accordance with accounting principles generally accepted in the United States ("U.S. GAAP").

Our consolidated broadcasting operations generate revenues primarily in euro, Hungarian forint, Swedish kronor, Norwegian kroner and Danish kroner and incur substantial operating expenses in these currencies. We also incur significant operating expenses for programming in U.S. dollars. Balance sheet accounts are translated from foreign currencies into euro at the period-end exchange rates and statement of operations accounts are translated at the weighted average exchange rates for the period. Any resulting balance sheet translation adjustments are recorded as accumulated other comprehensive income (loss) within shareholders' equity. Currency translation adjustments relating to transactions in currencies other than the functional currency of the entity involved are reflected in the results of operations as foreign exchange gain (loss).

In the discussions of the results for the three and six months ended June 30, 2005 compared to the three and six months ended June 30, 2004, we divide our operations into four segments:

(1) "Television operations", which include: * SBS6, NET5 and Veronica (in The Netherlands) and jointly referred to as "our Dutch Television operations"; * TV2 and, since September 2004, Irisz (in Hungary) and jointly referred to as "our Hungarian Television operations"; * Kanal 5 (in Sweden); * VT4 and, since October 2004, VijfTV (in Flemish Belgium) and jointly referred to as "our Belgian Television operations"; * TVNorge (in Norway); * TvDanmark and Kanal 5 (in Denmark) and jointly referred to as "our Danish Television operations"; * since March 1, 2005, Prima TV (in Romania); * since August 2004, The Voice TV (in Denmark, Norway, Sweden and Finland); and * other related operations that are not material.

(2) "Premium pay operation", which includes C More Group AB in Sweden, Norway, Finland and Denmark. We acquired C More on March 8, 2005 and, accordingly, the results of operations have been reflected in our consolidated financial statements since that date.

(3) "Radio operations", which include: * Mix Megapol, The Voice, Radio City, 106.7 Rockklassiker, Studio 107.5, Vinyl and Lugna Melodier (in Sweden) and jointly referred to as "our Swedish Radio operations"; * KISS FM, Radio City, Radio Sata, Radio Mega, Radio 957, Radio Jyvaskyla and Iskelmaradio (in Finland) and jointly referred to as "our Finnish Radio operations"; * The Voice and Radio 2 (in Denmark) and jointly referred to as "our Danish Radio operations"; * Radio 1 and The Voice (in Norway) and jointly referred to as "our Norwegian Radio operations"; * Since March 1, 2005, KISS FM and Radio STAR (in Romania) and jointly referred to as "our Romanian Radio operations"; and * Lampsi (in Greece).

(4) "Print operations", which include the Veronica Magazine and the Satellite Magazine in The Netherlands.

Results from Prima TV in Romania, through February 28, 2005, are not included in the operations referred to above, but are included in equity in income (loss) from unconsolidated subsidiaries. From July 2001 until February 28, 2005, we held a minority interest in the station and were unable to exercise control over the operations. Since March 1, 2005, we have consolidated Prima TV's operations to reflect our controlling interest.

When analyzing results within the different categories of operations for any particular period, the sums of the individual items reported within each category may differ from the total reported for such category. Differences are primarily attributable to corporate charges, eliminations between categories and items attributable to entities that are not separately disclosed but are included within the totals for the different categories.

The consolidated statements of operations and balance sheet have been prepared on the basis of a preliminary purchase price allocation of the acquisitions completed during the first quarter of 2005. We expect the final purchase price allocation to be completed during the third quarter.

Operating Expenses as a Percentage of Revenue

We monitor our operating expenses as a percentage of our net revenue as part of our cost management efforts. We rely on this measurement, in particular, to help plan and implement the expansion of our existing businesses and the development of new revenue streams. The following table shows our operating expenses as a percentage of net revenues for the periods indicated, as well as a reconciliation of adjusted EBITDA margin to operating income margin.

Three months ended Six months ended June 30, June 30, 2004 2005 2004 2005

Net revenue 100.0% 100.0% 100.0% 100.0% Operating expenses: Station operating expenses 59.0% 58.4% 65.4% 64.0% Selling, general and administrative expenses 16.8% 16.4% 18.3% 18.2% Corporate expenses 1.9% 2.3% 2.1% 2.4% Adjusted EBITDA margin 22.3% 22.9% 14.2% 15.4% Non-cash compensation 0.1% 0.1% 0.3% 0.1% Depreciation and Amortization 3.6% 4.2% 4.0% 4.3% Operating income margin 18.6% 18.6% 9.9% 11.0%

Three months ended June 30, 2005 compared to three months ended June 30, 2004

Net Revenue

Net revenue increased euro 56,347, or 30%, from euro 187,207 in the second quarter of 2004 to euro 243,554 in the second quarter of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had combined net revenue of euro 42,455. Excluding our new businesses, our net revenue increased euro 13,892, or 7%.

The net revenue increased euro 19,020, or 12%, at our Television operations mainly due to revenue of euro 5,310 at Prima TV and the recently launched television stations, The Voice TV, VijfTV and Irisz. Excluding such revenue, our Television operations had increased net revenue of euro 13,710, or 9%, mainly due to increased net revenue of euro 4,777, or 17%, at our Hungarian Television operations, due to an increased television advertising market and increased viewing shares mainly driven by the introduction of a new daily soap on TV2. Kanal 5 and TVNorge had increased revenue of euro 4,718, or 20%, and euro 2,715, or 19%, respectively, mainly due to increased viewing shares driven by new programming investments such as the Royal League (Scandinavian football) and a co-produced version of Big Brother. Our Dutch Television operations had increased net revenue of euro 1,365, or 2%, mainly due to an increase in call-TV revenues, which are generated when viewers pay premium telephone rates to interact with programs. Our Danish Television operations had an increase in net revenue of euro 892, or 8%, mainly due to increased viewing shares at Kanal 5 (Denmark) driven by the broadcast of the Royal League and other sports programs. Our Belgian Television operations had increased net revenue of euro 374, or 2%, mainly due to the launch of VijfTV.

Our Premium pay operation, C More, had subscriber fees and other revenue of euro 52,174 in the second quarter of 2005. C More reported net revenue of euro 35,338, after deducting service fees of euro 16,836 paid to the cable, satellite and other operators for carriage, marketing and subscriber handling services.

Our Radio operations net revenue increased euro 1,785, or 11%, mainly due to net revenue of euro 1,807 at the newly acquired Romanian Radio operations. Excluding such revenue, net revenue decreased euro 22, reflecting decreased revenues in Denmark, Sweden and Finland and increased net revenue at our Norwegian Radio operations and Lampsi.

Our Print operations had increased net revenues of euro 204, or 1%, mainly due to increased subscription income coming from an increase in magazine prices.

Station Operating Expenses

Station operating expenses increased euro 31,877, or 29%, from euro 110,416 in the second quarter of 2004 to euro 142,293 in the second quarter of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had station operating expenses of euro 30,406. Excluding such expenses, our station operating expenses increased euro 1,471, or 1%. Station operating expenses expressed as a percentage of net revenues were 59.0% and 58.4% in the second quarter of 2004 and 2005, respectively.

The station operating expenses increased euro 10,123, or 11%, at our Television operations, mainly due to programming expenses of euro 7,454 at our recently launched television stations and Prima TV. Excluding such expenses, our station operating expenses increased euro 2,669, or 3%, mainly due to our programming investments in Royal League, the new daily soap at TV2 and a co- produced Big Brother show in Norway and Sweden. Our Dutch Television operations had decreased station operating expenses of euro 3,957, or 9%.

Our Radio operations had increased station operating expenses of euro 497, or 7%, mainly due to station operating expenses of euro 383 at the newly acquired Romanian Radio operations.

Our Print operations had decreased expenses of euro 1,312, or 14%, mainly due to reduced printing cost.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased euro 8,543, or 27%, from euro 31,428 in the second quarter of 2004 to euro 39,971 in the second quarter of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had selling, general and administrative expenses of euro 7,621. Excluding such expenses, our selling, general and administrative expenses increased euro 922, or 3%. Selling, general and administrative expenses expressed as a percentage of net revenues were 16.8% and 16.4% in the second quarter of 2004 and 2005, respectively.

Our Television operations had increased selling, general and administrative expenses of euro 3,086, or 15%, mainly due to selling, general and administrative expenses of euro 1,404 at our recently launched television stations and Prima TV. Excluding such expenses, our selling, general and administrative expenses increased euro 1,682, or 8%, mainly due to increased marketing expenses at Kanal 5, TVNorge and TV2 related to the promotion of new programming initiatives.

Our Radio operations had decreased selling, general and administrative expenses of euro 1,075, or 12%, mainly due to decreased third-party marketing expenses at our Swedish, Danish and Norwegian Radio operations.

Our Print operations had increased selling, general and administrative expenses of euro 895, or 31%, mainly due to increased promotion activities to increase the number of subscribers.

Corporate Expenses

Corporate expenses increased euro 2,154 from euro 3,466 in the second quarter of 2004 to euro 5,620 in the second quarter of 2005, mainly due to an increase in headcount and staff cost following the acquisition of C More, and due to expenses related to Sarbanes-Oxley compliance work. Corporate expenses expressed as a percentage of net revenues were 1.9% and 2.3% in the second quarter of 2004 and 2005, respectively.

Non-cash Compensation

Non-cash compensation increased euro 34 from euro 220 in the second quarter of 2004 to euro 254 in the second quarter of 2005, mainly related to the impact of our increasing share price on options to purchase 66,667 shares of common stock previously granted to our Chairman. These options are subject to variable accounting treatment, unlike the rest of our share incentives. Non-cash compensation expressed as a percentage of net revenues was 0.1% in both quarters.

Depreciation and Amortization Expenses

Depreciation and amortization expenses increased euro 3,568, or 53%, from euro 6,778 in the second quarter of 2004 to euro 10,346 in the second quarter of 2005, mainly due to increased amortization expenses associated with intangible assets recorded on the acquisitions of C More, Prima TV and the Romanian Radio operations. Amortization also increased due to amortization of intangible assets recorded on the acquisition of 49% of TVNorge in July 2004. Depreciation and amortization expenses expressed as a percentage of net revenues were 3.6% and 4.2% in the second quarter of 2004 and 2005, respectively.

Operating Income

Operating income increased euro 10,171, or 29%, from euro 34,899 in the second quarter of 2004 to euro 45,070 in the second quarter of 2005.

Despite operating losses of euro 3,929 at newly acquired Prima TV and our recently launched television stations, The Voice TV, VijfTV and Irisz, our Television operations improved operating income by euro 5,296 from euro 35,842 in the second quarter of 2004 to euro 41,138 in the second quarter of 2005. The increase was mainly due to increased operating income of euro 3,994 at our Dutch Television operations, mainly due to cost savings, and increased operating income of euro 2,732 at our Hungarian Television operations driven by growth in the Hungarian television advertising market.

Our Premium pay operation, C More, which was consolidated from March 8, 2005, had operating income of euro 4,779.

Our Radio operations improved operating income by euro 1,592, from a loss of euro 493 in the second quarter of 2004 to an income of euro 1,099 in the second quarter of 2005, mainly due to reduced losses of euro 1,093 at our Norwegian Radio operations.

Our Print operations increased income by euro 692 from euro 3,236 in the second quarter of 2004 to euro 3,928 in the second quarter of 2005.

Equity in Loss from Unconsolidated Subsidiaries

Equity in loss from unconsolidated subsidiaries decreased euro 658, from euro 721 in the second quarter of 2004 to euro 63 in the second quarter of 2005. The majority of the loss in 2004 related to our investment in Prima TV, which has been consolidated since March 1, 2005.

Net Interest Expense

Net interest expense decreased euro 1,232, or 23%, from euro 5,258 in the second quarter of 2004 to euro 4,026 in the second quarter of 2005. The decrease was mainly due to the absence in the second quarter of 2005 of a euro 1,179 non-cash loss in the second quarter of 2004 on an interest rate swap related to our 12% Senior Notes. The decrease was also due to the lower interest rate (currently 2.865%) payable on the Facility compared to the interest paid on the 12% Senior Notes.

Foreign Exchange Gain (Loss)

Foreign exchange loss increased euro 8,142, from euro 49 in the second quarter of 2004 to euro 8,191 in the second quarter of 2005. The foreign exchange loss in 2005 mainly comprises a euro 7,447 non-cash loss on amounts drawn on our Facility by our Swedish holding company to fund the acquisition of C More. The Swedish holding company was used as the vehicle for the acquisition of C More and is the current debtor of amounts drawn on the euro 325,000 Facility.

Investment Gain

In the second quarter of 2005 we recognized the deferred gain of euro 2,902 recorded in 2002 on the sale of our equity interest in Publimusic (Radio Noordzee) to Talpa Management B.V. (Talpa). Talpa sold the company in May 2005, causing the contingencies related to our sale, which allowed Talpa to recover certain cash amounts depending on the grant of certain broadcasting licenses, to lapse. In the second quarter of 2004 we recorded investment gains of euro 2,789 mainly reflecting an increase in the fair value of 1.7 million warrants that were exercisable into common shares of Lions Gate Entertainment Corp. until December 31, 2004 at an exercise price of $5 per share.

Loss on Extinguishment of Debt

Loss on extinguishment of debt increased euro 6,009 from euro 2,463 in the second quarter of 2004 to euro 8,472 in the second quarter of 2005. In the second quarter of 2004, we redeemed euro 14,500 principal amount of our 12% Senior Notes. In the second quarter of 2005, we defeased the remaining outstanding Senior Notes and subsequently redeemed them on June 15, 2005.

Other Expenses, Net

Other expenses, net, increased euro 186, from euro 825 in the second quarter of 2004 to euro 1,011 in the second quarter of 2005, mainly due to an increase of Hungarian municipality taxes, which are payable as a percentage of revenues, and written-off project costs.

Income Taxes

Income taxes increased euro 970 from euro 6,782 in the second quarter of 2004 to euro 7.752 in the second quarter of 2005, mainly due to increased tax charges at our Dutch operations reflecting the increased profit compared to last year.

Net Income

Our net income decreased euro 3,743, from euro 18,130 in the second quarter of 2004 to euro 14,387 in the second quarter of 2005, mainly due to the non-recurring loss on the extinguishment of our 12% Senior Notes. If the loss on extinguishment had not occurred in either 2004 or 2005, our net income would have increased by euro 2,266, or 11%.

Six months ended June 30, 2005 compared to six months ended June 30, 2004

Net Revenue

Net revenue increased euro 86,473, or 26%, from euro 327,881 in the first half of 2004 to euro 414,354 in the first half of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had combined net revenue of euro 54,448. Excluding our new businesses, our net revenue increased euro 32,025, or 10%.

The net revenue increased euro 37,877, or 14%, at our Television operations mainly due to revenue of euro 7,850 at Prima TV and the recently launched television stations, The Voice TV, VijfTV and Irisz. Excluding such revenue, our Television operations had increased net revenue of euro 30,027, or 11%, mainly due to increased net revenue of euro 8,474, or 19%, at our Hungarian Television operations, due to an increased television advertising market and increased viewing shares mainly driven by the introduction of a new daily soap on TV2. Kanal 5 and TVNorge had increased revenue of euro 8,139, or 19%, and euro 6,145, or 24%, respectively, mainly due to increased viewing shares driven by new programming investments such as the Royal League (Scandinavian football) and a co-produced version of Big Brother. Our Dutch Television operations had increased net revenue of euro 3,543, or 5%, mainly due to an increase in the television advertising market in the first quarter of 2005. Our Danish Television operations had an increase in net revenue of euro 2,570, or 12%, mainly due to increased viewing shares at Kanal 5 (Denmark) driven by the broadcast of the Royal League and other sports programs. Our Belgian Television operations had increased net revenue of euro 1,881, or 6%, mainly due to the launch of VijfTV.

Our Premium pay operation, C More, had subscriber fees and other revenue of euro 65,345 in the period March 8 to June 30, 2005. C More reported net revenue of euro 44,242, after deducting service fees of euro 21,103 paid to the cable, satellite and other operators for carriage, marketing and subscriber handling services.

Our Radio operations net revenue increased euro 3,004, or 11%, mainly due to net revenue of euro 2,356 at the newly acquired Romanian Radio operations, which we have consolidated from March 1, 2005. Excluding such revenue, net revenue increased euro 648, or 3%, mainly due to increased net revenue at our Norwegian Radio operations arising from sales agreements with other radio stations.

Our Print operations had increased net revenues of euro 1,350, or 4%, mainly due to increased subscription income coming from an increase in magazine prices.

Station Operating Expenses

Station operating expenses increased euro 50,534, or 24%, from euro 214,551 in the first half of 2004 to euro 265,085 in the first half of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had station operating expenses of euro 42,203. Excluding such expenses, our station operating expenses increased euro 8,331, or 4%. Station operating expenses expressed as a percentage of net revenues were 65.4% and 64.0% in the first half of 2004 and 2005, respectively.

The station operating expenses increased euro 22,721, or 12%, at our Television operations, mainly due to programming expenses of euro 12,307 at our recently launched television stations and Prima TV. Excluding such expenses, our station operating expenses increased euro 10,414, or 6%, mainly due to our programming investments in Royal League, the new daily soap at TV2 and a co-produced Big Brother show in Norway and Sweden. Our Dutch Television operations had decreased station operating expenses of euro 4,828, or 6%.

Our Radio operations had increased station operating expenses of euro 198, or 1%, mainly due to station operating expenses at the newly acquired Romanian Radio operations.

Our Print operations had decreased expenses of euro 1,764, or 10%, mainly due to reduced printing cost.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased euro 15,596, or 26%, from euro 59,917 in the first half of 2004 to euro 75,513 in the first half of 2005. Our newly acquired businesses, C More, Prima TV and the Romanian Radio stations, and the recently launched television stations, The Voice TV, VijfTV and Irisz, had selling, general and administrative expenses of euro 9,878. Excluding such expenses, our selling, general and administrative operating expenses increased euro 5,718, or 10%. Selling, general and administrative expenses expressed as a percentage of net revenues were 18.3% and 18.2% in the first half of 2004 and 2005, respectively.

Our Television operations had increased selling, general and administrative expenses of euro 7,467, or 19%, mainly due to selling, general and administrative expenses of euro 1,998 at our recently launched television stations and Prima TV. Excluding such expenses, our selling, general and administrative expenses increased euro 5,469, or 14%, mainly due to increased marketing expenses at Kanal 5, TVNorge and TV2 related to the promotion of new programming initiatives.

Our Radio operations had decreased selling, general and administrative expenses of euro 1,015, or 7%, mainly due to decreased third-party marketing expenses at our Swedish, Danish and Norwegian Radio operations. Such savings were partly offset by expenses of euro 737 at the newly acquired Romanian Radio operations.

Our Print operations had increased selling, general and administrative expenses of euro 2,001, or 39%, mainly due to increased promotion activities to increase the number of subscribers.

Corporate Expenses

Corporate expenses increased euro 3,039 from euro 6,903 in the first half of 2004 to euro 9,942 in the first half of 2005, mainly due to an increase in headcount and staff cost following the acquisition of C More, and due to expenses related to Sarbanes-Oxley compliance work. Corporate expenses expressed as a percentage of net revenues were 2.1% and 2.4% in the first half of 2004 and 2005, respectively.

Non-cash Compensation

Non-cash compensation decreased euro 415 from euro 1,014 in the first half of 2004 to euro 599 in the first half of 2005. Non-cash compensation mainly relates to the impact of our increasing share price on options to purchase 66,667 shares of common stock previously granted to our Chairman. These options are subject to variable accounting treatment, unlike the rest of our share incentives. Non-cash compensation expressed as a percentage of net revenues was 0.3% and 0.1% in the first half of 2004 and 2005, respectively.

Depreciation and Amortization Expenses

Depreciation and amortization expenses increased euro 4,838, or 37%, from euro 13,119 in the first half of 2004 to euro 17,957 in the first half of 2005, mainly due to increased amortization expenses associated with intangible assets recorded on the acquisitions of C More, Prima TV and the Romanian Radio operations. Amortization also increased due to amortization of intangible assets recorded on the acquisition of 49% of TVNorge in July 2004. Depreciation and amortization expenses expressed as a percentage of net revenues were 4.0% and 4.3% in the first half of 2004 and 2005, respectively.

Operating Income

Operating income increased euro 12,881 from euro 32,377 in the first half of 2004 to euro 45,258 in the first half of 2005.

Despite operating losses of euro 6,385 at our recently launched television stations, The Voice TV, VijfTV and Irisz, our Television operations improved operating income by euro 6,263 from euro 38,206 in the first half of 2004 to euro 44,469 in the first half of 2005. The increase was mainly due to increased operating income of euro 6,347 at our Dutch Television operations, mainly due to cost savings.

Our Premium pay operation, C More, which was consolidated from March 8, 2005, had operating income of euro 5,273.

Our Radio operations reduced operating losses by euro 2,748 from euro 3,716 in the first half of 2004 to euro 968 in the first half of 2005, mainly due to reduced losses of euro 1,530 at our Norwegian Radio operations.

Our Print operations increased income by euro 1,221, from euro 5,804 in the first half of 2004 to euro 7,025 in the first half of 2005.

Equity in Loss from Unconsolidated Subsidiaries

Equity in loss from unconsolidated subsidiaries decreased euro 637, from euro 1,297 in the first half of 2004 to euro 660 in the first half of 2005. The majority of these losses relates to our investment in Prima TV, which has been consolidated since March 1, 2005.

Net Interest Expense

Net interest expense increased euro 32, from euro 7,155 in the first half of 2004 to euro 7,187 in the first half of 2005.

Foreign Exchange Gain (Loss)

Foreign exchange gain (loss) had a negative impact of euro 8,603, from a gain of euro 726 in the first half of 2004 to a loss of euro 7,877 in the first half of 2005. The foreign exchange loss in the first half of 2005 mainly comprises a euro 7,447 non-cash loss on amounts drawn on our Facility by our Swedish holding company to fund the acquisition of C More. The Swedish holding company was used as the vehicle for the acquisition of C More and is the current debtor of amounts drawn on the Facility.

Investment Gain

Investment gains in the first half of 2005, of euro 2,963, mainly comprise the recognition of a deferred gain of euro 2,902 recorded in 2002 on the sale of our equity interest in Publimusic (Radio Noordzee) to Talpa Management B.V. (Talpa). Talpa sold the company in May 2005 causing the contingencies related to our sale, which allowed Talpa to recover certain cash amounts depending on the grant of certain broadcasting licenses, to lapse. In the first half of 2004 we recorded investment gains of euro 2,789 mainly reflecting an increase in the fair value of 1.7 million warrants that were exercisable into common shares of Lions Gate Entertainment Corp. until December 31, 2004 at an exercise price of $5 per share.

Loss on Extinguishment of Debt

Loss on extinguishment of debt increased euro 6,009 from euro 2,463 in the first half of 2004 to euro 8,472 in the first half of 2005. In the first half of 2004, we redeemed euro 14,500 principal amount of our 12% Senior Notes. In the first half of 2005, we defeased the remaining outstanding Senior Notes and subsequently redeemed them on June 15, 2005.

Other Expenses, Net

Other expenses, net, increased euro 790, from euro 1,372 in the first half of 2004 to euro 2,162 in the first half of 2005, mainly due to an increase of Hungarian municipality taxes, which are payable as a percentage of revenues, and written-off project costs in the first half of 2005.

Income Taxes

Income taxes decreased euro 436 from euro 7,033 in the first half of 2004 to euro 6,597 in the first half of 2005, mainly due to tax savings at Kanal 5 in Sweden related to the foreign exchange loss and interest on amounts drawn on our Facility.

Net Income

As a result of the foregoing, our net income decreased euro 2,928, from euro 14,224 in the first half of 2004 to euro 11,296 in the first half of 2005, mainly due to the non-recurring loss on the extinguishment of our 12% Senior Notes. If the loss on extinguishment had not occurred in either 2004 or 2005, our net income would have increased by euro 3,081, or 18%.

Adjusted EBITDA

We use the key indicator of operating income before depreciation, amortization and non-cash compensation ("adjusted EBITDA"), along with adjusted EBITDA margin, primarily to evaluate the group's and our individual subsidiaries' operating performance, and for planning and forecasting future business operations. These key indicators provide investors the opportunity to evaluate the group's performance as it is viewed by management. Although other companies in the broadcast industry may present other financial measures, or calculate these measures differently than we do, we believe that adjusted EBITDA and adjusted EBITDA margin may provide some comparability in analyzing the operating performance of companies in our industry.

Adjusted EBITDA and adjusted EBITDA margin exclude depreciation and amortization expenses in order to eliminate the impact of generally long-term capital investments that cannot be significantly influenced by our management on a short-term basis. The measures also exclude non-cash compensation because it does not reflect the operating results that we achieve from servicing our customers.

There are material limitations to using measures such as adjusted EBITDA and adjusted EBITDA margin, including the aforementioned difficulties associated with comparing these performance measures as we calculate them to similar performance measures presented by other companies, and the fact that these performance measures do not take into account significant items, such as depreciation and amortization. Adjusted EBITDA should be considered in addition to, but not as a substitute for, other measures of financial performance reported in accordance with U.S. GAAP, such as operating income and net income. Management believes that when used in this fashion adjusted EBITDA and adjusted EBITDA margin can be useful tools despite their limitations.

We provide below, on a consolidated basis, a reconciliation of the non-GAAP measure adjusted EBITDA to operating income (loss), which is the most directly comparable U.S. GAAP financial measure, for the three and six months ended June 30, 2004 and 2005.

Three months ended Six months ended June 30, June 30, 2004 2005 2004 2005

Operating income euro 34,899 euro 45,070 euro 32,377 euro 45,258

Add: Non-cash compensation 220 254 1,014 599 Depreciation 3,250 3,548 6,383 7,114 Amortization 3,528 6,798 6,736 10,843 Adjusted EBITDA euro 41,897 euro 55,670 euro 46,510 euro 63,814

Adjusted EBITDA increased euro 13,773, or 33%, for the three months ended June 30, 2005 compared to the three months ended June 30, 2004, and euro 17,304, or 37%, for the six months ended June 30, 2005 compared to the six months ended June 30, 2004. The following table shows the changes in the adjusted EBITDA by segment:

Three months ended Six months ended June 30, June 30, 2004 2005 2004 2005

Television operations euro 39,936 euro 45,747 euro 46,174 euro 53,863 Premium pay operations - 7,132 - 7,720 Radio operations 1,131 3,494 (653) 3,168 Print operations 4,296 4,917 7,892 9,005 Cash corporate expenses (3,466) (5,620) (6,903) (9,942) Adjusted EBITDA euro 41,897 euro 55,670 euro 46,510 euro 63,814

In the three months ended June 30, 2005, adjusted EBITDA increased euro 5,811, or 15%, at our Television operations, mainly due to improved results from our Dutch and Hungarian Television operations. Such improvements were partly offset by losses of euro 3,237 at our recently launched television stations, The Voice TV, VijfTV and Irisz. In the six months ended June 30, 2005, adjusted EBITDA increased euro 7,689, or 17%, despite losses of euro 6,015 at our recently launched television stations.

Our Premium pay operation, C More, which was consolidated from March 8, 2005, generated adjusted EBITDA of euro 7,132 and euro 7,720 in the three and six months ended June 30, 2005, respectively.

Our Radio operations improved adjusted EBITDA by euro 2,363 and euro 3,821 in the three and six months ended June 30, 2005, respectively. The improvement was mainly due to reduced losses in our Norwegian Radio operations, and adjusted EBITDA of euro 844 and euro 1,102, respectively, in our newly acquired Romanian Radio operations.

Our Print operations improved adjusted EBITDA by euro 621 and euro 1,113 in the three and six months ended June 30, 2005, respectively.

Cash Flow

Cash provided by operations increased euro 45,325 from euro 4,353 in the first half of 2004 to euro 49,678 in the first half of 2005. The increase was primarily due to timing differences related to programming payments and the improved operating performance of the Company.

Cash used in investing activities increased euro 294,843 from euro 14,580 in the first half of 2004 to euro 309,423 in the first half of 2005 mainly due to our investments in C More, Prima TV and the Romanian radio operations.

Cash provided by financing activities was euro 172,985 in the first half of 2005, compared to cash used in financing activities of euro 16,777 in the first half of 2004. The change mainly reflects the euro 275,000 drawn on our Facility to fund the C More acquisition, net of the cash required to defease and redeem the 12% Senior Notes. The change also reflected the proceeds of euro 20,313 from 1,119,945 stock options exercised in the first half of 2005.

Forward-Looking Statements

Some of the statements in this press release are forward-looking, including, without limitation: the statement that we remain focused on implementing our growth strategy and seek to expand the scope of our business, thereby further diversifying our revenue streams while creating additional cash flows; the statement that with a strong balance sheet, including a new bank facility that significantly lowers our cost of capital, we believe we are well positioned to grow our core operations and capitalize on new opportunities to increase shareholder value; and the statement that we expect the final purchase price allocation in respect of the acquisitions completed during the first quarter of 2005 to be completed during the third quarter. These forward-looking statements include statements relating to our future performance, competition, trends and anticipated developments in the television and radio broadcasting, and publishing industry. In addition, we may make forward-looking statements in future filings with the Securities and Exchange Commission, and in written material, press releases and oral statements issued by us or on our behalf. Forward-looking statements include statements regarding our intent, belief or current expectations or those of our officers (including statements preceded by, followed by or that include forward-looking terminology such as "may," "will," "should," "believes," "expects," "anticipates," "estimates," "continues" or similar expressions or comparable terminology) with respect to various matters.

It is important to note that our actual results in the future could differ materially from those anticipated in these forward-looking statements depending on various important factors. Some of these factors include: the effects of, and changes in, regulation and government policy; the effects of changes in general economic environment; the effects of changes in the advertising and subscription spending growth; the effects of competition; our ability to reduce costs; the timely development and acceptance of our new channels, stations and/or services; the effects of technological changes in broadcasting technology; and, our success at managing the risks that arise from these factors.

All forward-looking statements in this press release are based on information available to us on the date hereof. We do not undertake to update any forward-looking statements that may be made by us or on our behalf, in this press release or otherwise.

Conference Call

The Company will host a teleconference to discuss its results on Friday, July 29, 2005 at 10:00 am New York Time, which is 4:00 pm Luxembourg Time.

To access the teleconference, please dial +1-973-321-1100 ten minutes prior to the start time. The teleconference will also be available via live web-cast on our web-site, located at http://www.sbsbroadcasting.com/. If you cannot listen to the teleconference at its scheduled time, there will be a replay available through August 5, 2005 that can be accessed by dialing +1-877-519-4471 (U.S. callers) or +1-973-341-3080 (International callers), passcode 6234742. The web-cast will be archived on our web-site for two weeks.

SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: http://www.sbsbroadcasting.com/, or contact:

Investors: Press:

Michael Smargiassi Jeff Pryor Catriona Cockburn Brainerd Communicators, Inc. Pryor Associates Citigate Dewe Rogerson Tel: +1 212 986 6667 Tel: +1 818 338 3555 Tel: +44 207 282 2924

SBS BROADCASTING SA CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

(in thousands of euro, except share and per share data)

Three months ended Six months ended June 30, June 30, 2004 2005 2004 2005

Net revenue 187,207 243,554 327,881 414,354

Operating expenses: Station operating expenses (exclusive of depreciation and amortization) 110,416 142,293 214,551 265,085 Selling, general and administrative expenses (exclusive of depreciation and amortization) 31,428 39,971 59,917 75,513 Corporate expenses 3,466 5,620 6,903 9,942 Non-cash compensation 220 254 1,014 599 Depreciation 3,250 3,548 6,383 7,114 Amortization 3,528 6,798 6,736 10,843 Total operating expenses 152,308 198,484 295,504 369,096

Operating income 34,899 45,070 32,377 45,258

Equity in loss from unconsolidated subsidiaries (721) (63) (1,297) (660) Interest income 938 1,077 2,010 2,010 Interest expense (6,196) (5,103) (9,165) (9,197) Foreign exchange gain (loss) (49) (8,191) 726 (7,877) Investment gain 2,789 2,902 2,789 2,963 Loss on extinguishments of debt (2,463) (8,472) (2,463) (8,472) Other expense, net (825) (1,011) (1,372) (2,162)

Income before income taxes and minority interest 28,372 26,209 23,605 21,863

Income taxes (6,782) (7,752) (7,033) (6,597)

Income before minority interest 21,590 18,457 16,572 15,266

Minority interest in income, net (3,460) (4,070) (2,348) (3,970)

Net income 18,130 14,387 14,224 11,296

Net income per common share - basic: 0.58 0.44 0.46 0.35 Net income per common share - diluted: 0.55 0.40 0.43 0.32

Weighted average common shares - basic 31,138 32,649 31,107 32,308

Weighted average common shares - diluted 33,693 35,883 33,163 35,495

SBS BROADCASTING SA CONSOLIDATED CONDENSED BALANCE SHEETS

(in thousands of euro)

December 31, June 30, ASSETS 2004 2005 Current assets: Cash and cash equivalents 196,033 103,132 Short-term investments 354 252 Trade accounts receivable, net of allowance for doubtful accounts of euro 6,006 (euro 4,294 in 2004) 88,398 125,135 Accounts receivable, affiliates 1,475 1,788 Restricted cash and cash in escrow 2,451 1,792 Program rights inventory, current 117,544 124,075 Deferred tax assets, current 2,372 9,274 Other current assets 23,702 32,056 Total current assets 432,329 397,504

Buildings, improvements, technical and other equipment, net of accumulated depreciation 41,256 43,147 Goodwill and other intangible assets, net of accumulated amortization 245,274 495,100 Program rights inventory, non-current 62,928 61,808 Deferred financing cost, net of accumulated amortization 2,600 4,685 Investments in and advances to unconsolidated subsidiaries 5,972 3,564 Other assets 388 9,328 Total assets 790,747 1,015,136

Current liabilities: Accounts payable 33,698 44,681 Accrued expenses 66,702 78,153 Program rights payable, current 46,674 64,070 Income taxes payable 3,763 3,956 Current portion of long-term debt 2,550 543 Deferred income, current 40,785 29,540 Deferred taxes, current 9,271 7,043 Other current liabilities 19,780 16,105 Total current liabilities 223,223 244,091

Program rights payable, non-current 22,651 23,811 euro 325 million revolving multicurrency credit facility - 275,000 12% senior notes due 2008 103,655 - Other long-term debt 6,784 867 Deferred tax, non-current 23,109 30,830 Other non-current liabilities 7,588 4,815 Minority interest 58,791 62,868 Shareholders' equity: Common Shares (authorized 75,000,000 issued 32,909,890 (31,780,895 in 2004) at par value euro 2.00) 63,562 65,820 Additional paid-in capital 683,678 702,094 Accumulated deficit (394,965) (383,669) Unearned compensation (1,376) (1,140) Accumulated other comprehensive loss (5,953) (10,251) Total shareholders' equity 344,946 372,854 Total liabilities and shareholders' equity 790,747 1,015,136

SBS BROADCASTING SA CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

(in thousands of euro)

Six months ended June 30, 2004 2004 Cash flows from operating activities: Net income 14,224 11,296 Adjustments to reconcile net income to net cash provided by operating activities: Revenue recorded in exchange for equity investments (916) (1,241) Non-cash compensation 1,014 599 Depreciation and amortization 13,119 17,957 Equity in loss from unconsolidated subsidiaries 1,297 660 Non-cash interest expense 540 311 Foreign exchange loss (gain) on long-term debt (108) 9,470 Investment gain (2,789) (2,963) Loss on extinguishments of debt 2,463 8,472 Deferred tax expense 4,611 5,386 Minority interest in income 2,348 3,970 Changes in operating assets and liabilities, net of amounts acquired: Accounts receivable 5,527 (18,947) Accounts receivable, affiliates (286) (80) Program rights inventory, net (16,197) 34,441 Other current assets (192) (1,134) Other non-current assets (678) (41) Accounts payable and accrued expenses (16,289) (5,122) Deferred income (1,737) (12,695) Other liabilities 1,598 (661) Cash provided by operating activities 4,353 49,678

Cash flows from investing activities: Proceeds from sale of short-term investments - 163 Cash capital expenditure (13,846) (15,289) Payment for purchase of acquired business, net of cash acquired (734) (294,297) Cash used in investing activities (14,580) (309,423)

Cash flows from financing activities: Proceeds from issuance of common shares 1,889 20,313 Proceeds from incurrence of debt - 270,187 Net change in restricted cash and cash in escrow (242) 914 Payment of long-term debt (18,424) (118,429) Cash provided by (used in) financing activities (16,777) 172,985

Effect of exchange rate changes on cash and cash equivalents (281) (6,141)

Net change in cash and cash equivalents (27,285) (92,901)

Cash and cash equivalents, beginning of period 245,836 196,033 Cash and cash equivalents, end of period 218,551 103,132

SBS BROADCASTING SA OPERATING RESULTS BY SEGMENT (UNAUDITED)

(in thousands of euro)

Three months ended Six months ended June 30, June 30, Television 2004 2005 2004 2005 Net revenue: SBS6, NET5 and Veronica (in the Netherlands) 57,681 59,046 99,594 103,137 TV2 & Irisz (in Hungary) 28,700 33,477 45,259 53,733 Kanal 5 (in Sweden) 23,236 27,954 43,384 51,523 VT4 & VijfTV (in Belgium) 17,443 17,817 31,433 33,314 TV Norge (in Norway) 14,141 16,856 25,397 31,542 TV Danmark and Kanal 5 (in Denmark) 11,519 12,411 21,240 23,810 Prima TV (in Romania) - 3,205 - 4,160 The Voice TV - 678 - 1,468 Other 1,677 1,973 2,442 3,939 Total net revenue 154,397 173,417 268,749 306,626

Station operating expenses 94,512 104,635 183,291 206,012 Selling, general and administrative expenses 19,949 23,035 39,284 46,751 Total operating expenses 114,461 127,670 222,575 252,763

Adjusted EBITDA 39,936 45,747 46,174 53,863

Premium pay Subscriber fees and other revenue - 52,174 - 65,345 Operator service fees - (16,836) - (21,103) Net revenue - 35,338 - 44,242

Station operating expenses - 22,569 - 29,379 Selling, general and administrative expenses - 5,637 - 7,143 Total operating expenses - 28,206 - 36,522

Adjusted EBITDA - 7,132 - 7,720

Radio Net revenue:

Sweden 5,010 4,872 8,269 8,115 Finland 4,461 4,350 7,386 7,443 Denmark 3,046 2,377 5,704 5,101 Norway 2,666 3,237 4,472 5,569 Romania - 1,807 - 2,356 Greece 1,326 1,651 2,359 2,610 Total net revenue 16,509 18,294 28,190 31,194

Station operating expenses 6,745 7,242 13,372 13,570 Selling, general and administrative expenses 8,633 7,558 15,471 14,456 Total operating expenses 15,378 14,800 28,843 28,026

Adjusted EBITDA 1,131 3,494 (653) 3,168

Print Net revenue 16,301 16,505 30,942 32,292

Station operating expenses 9,159 7,847 17,888 16,124 Selling, general and administrative expenses 2,846 3,741 5,162 7,163 Total operating expenses 12,005 11,588 23,050 23,287

Adjusted EBITDA 4,296 4,917 7,892 9,005

Consolidated Net revenue: 187,207 243,554 327,881 414,354 Adjusted EBITDA from operating segments 45,363 61,290 53,413 73,756

Corporate expenses (3,466) (5,620) (6,903) (9,942) Non-cash compensation (220) (254) (1,014) (599) Depreciation and amortization - Television (4,094) (4,609) (7,968) (9,394) Depreciation and amortization - Premium Pay - (2,353) - (2,447) Depreciation and amortization - Radio (1,624) (2,395) (3,063) (4,136) Depreciation and amortization - Print (1,060) (989) (2,088) (1,980)

Operating income 34,899 45,070 32,377 45,258

Source: SBS Broadcasting SA

CONTACT: Investors: Michael Smargiassi of Brainerd Communicators, Inc., +1-212-986-6667; or Press: Jeff Pryor of Pryor Associates, +1-818-338-3555; or Catriona Cockburn of Citigate Dewe Rogerson, +44-207-282-2924

Web site: http://www.sbsbroadcasting.com/

------- Profile: Ent