LSL Productions Names Arlene Wszalek to General Manager Post

LSL Productions Names Arlene Wszalek to General Manager Post

STUDIO CITY, Calif., July 14 /PRNewswire/ -- LSL Productions has named media and marketing veteran Arlene Wszalek to the newly created position of General Manager. Wszalek will work closely with LSL partners David Leaf, John Scheinfeld and Steve Ligerman on all LSL operating areas, including marketing, development, production and sales. She will also manage the company's Internet presence and ecommerce operations.

"Arlene was instrumental in the launch of LSL's ecommerce division earlier this year, and we're thrilled to now have her as a key member of the team on a full-time basis," said LSL partner David Leaf. "We're confident that she will have as positive an impact on our productions as she did on our web operations."

Partner John Scheinfeld adds, "We're particularly impressed with the breadth of Arlene's professional background, which encompasses the marketing, entertainment and technology industries both here and in the UK, and we'll call upon that extensive knowledge to help drive all facets of our business forward."

"Arlene's business and organizational acumen will be integral to LSL as our production slate continues to expand," commented partner Steve Ligerman. "And her technology background will be vitally important in guiding our growth in the digital media arena."

"LSL has produced dozens of prestigious television programs and documentary films," said Wszalek. "I welcome the chance to work with David, John and Steve to build upon this already impressive catalog, and to capitalize on emerging technologies to bring LSL's products and audience together in exciting new ways."

Wszalek was a founding partner of SW14 Group LLC, a marketing and strategy consultancy serving clients in the media, technology and entertainment fields. Previously, she helped launch AOL UK, and served as Vice President, Marketing for DIC Entertainment. She began her career in the media department at Ogilvy & Mather, where she served as Assistant Media Director for clients including CBS Entertainment Division, Mattel Toys and American Express.

LSL Productions is one of the most respected producers of television programs and documentary films. Company principals David Leaf, John Scheinfeld and Steve Ligerman have helmed dozens of prestigious productions, most recently "Beautiful Dreamer: Brian Wilson and the Story of SMiLE," which premiered on Showtime. The company is currently producing the feature-length documentary "Who is Harry Nilsson (and Why is Everybody Talkin' About Him)?". LSL is represented for theatrical and reality production by Broder Webb Chervin Silbermann.

Source: LSL Productions

CONTACT: Arlene Wszalek of LSL Productions, +1-818-508-3352

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