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International Entertainment News

Friday, July 01, 2005

Digital World Services (DWS) Powers Live8 Music Download for AOL and Musicload

Digital World Services (DWS) Powers Live8 Music Download for AOL and Musicload

LONDON, July 1/PRNewswire/ --

- Live Recordings From Live8 Concerts Available on DWS ADORA Music Download Platform Used by AOL Germany and Musicload

DWS, the Swiss-based content distribution and content download technology provider, and European market leader, is involved in Live8, the biggest music event in history. Leading record label, Universal Music, will record and encode the tracks of its artists performing at Live8 on July 2nd on various stages around the world. DWS will make these tracks immediately available for download onto its customers' music download service portals.

Based on the DWS FAST TRACK importing process, which injects content into the DWS ADORA Content Download platform, tracks will be available for real-time download on AOL's Music Download Service site in Germany and T-Online's music download portal Musicload. Both music services are using DWS ADORA, hosted by DWS's ASP Partner, Siemens.

The Live8, "Live to Download" concert recordings will be the world's fastest conversion of live performed music, as an online download offer. This will enable consumers to own live music immediately after it has been uniquely performed for the first time, thus inventing a new paradigm for event-based music distribution.

Michael Bornhäusser, CEO of Digital World Services stated today, "Live8 is the ideal event to introduce DWS' ADORA platform capabilities to consumers. Users will be able to download live tracks almost immediately after hearing them. Our customer AOL, as the world wide online partner of Live8, is already providing bundles of tracks based on the concert schedule on our platform, and we expect our "Live to Download" service to complement this offering. We expect one million downloads in the next few days based on Live8", concluded Bornhäusser.

DWS ADORA is the only content delivery platform to offer injection times of these speeds. The multi-DRM and multi-channel software platform is used by digital online and mobile distributors such as T-Online with its affiliates Coca Cola, RTL, World of Music and others; AOL, O2, SFR and carriers in North America and in the Asian Pacific region. DWS is the market leading technology provider for music download platforms in Europe with an overall volume of 15 million transactions in recent months.

DWS partners with market leading ASP-partners, including Siemens and Musiwave and is offering DWS products on a global base.

About DWS

DWS develops unique DRM based content delivery technology to facilitate secure media content distribution with highest scalability across the media distribution chain. DWS provides the ADORA Content Delivery Platform and the DWS Future Download Shop and a range of professional services. ADORA, the core product of DWS is a multi-DRM platform which has integrated SDC DRM, MSFT DRM and ADOBE DRM for music, video and document delivery to multiple channels such as mobile, online and cable networks. DWS ADORA was the first platform which handles DUAL-delivery of music tracks similarly to mobile devices and PC in 2004 and is approved by all major record labels as a trusted clearing house platform.

DWS is European market leader for music download technology with its customers T-Online, AOL, O2, SFR and others on 3 continents. The company was founded 1999 by media giant Bertelsmann in New York and was purchased in an asset deal transaction from a group of investors around Rolf Brugger and Michael Bornhäusser 2003 and transferred to Basle, Switzerland. The company is privately owned. More information can be found at www.dwsco.com.

Source: Digital World Services

Shammi Shah, Ruder Finn, sshah@ruderfinn.co.uk, +44-207-462-8923

------- Profile: Ent

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