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Tuesday, July 12, 2005

Celebrity Stylist Jonathan Antin Dishes the Dirt as He Debuts His Line of Hair Care Products on QVC July 15th

Celebrity Stylist Jonathan Antin Dishes the Dirt as He Debuts His Line of Hair Care Products on QVC July 15th

WEST CHESTER, Pa., July 12 /PRNewswire/ -- Jonathan Antin, celebrity stylist and star of Bravo's hit series Blow Out, will debut his new hair care line JONATHAN|product(TM) on QVC July 15 at 7 PM (ET). The QVC show will feature nine items from the line as well as styling tips and techniques Antin has cultivated through his twenty-two year career working with numerous celebrities and running two successful Los Angeles salons.

Antin made his first appearance on QVC on June 8, 2005 when he debuted his signature styling aid called Dirt(TM) Texturizing Paste. Bravo cameras captured the entire QVC experience, from Jonathan's on-air training to his pre-show jitters, for two episodes of the second season of Antin's highly popular reality show Blow Out.

"My goal in developing the JONATHAN|product(TM) hair care line was to give people their own set of tools so they could achieve the same luxurious looks I create for my salon clients," says Antin. "Anyone who knows me or watches my show knows that I am a relentless perfectionist, so I take great pride in sharing my namesake line with the millions of viewers who shop QVC."

"Jonathan has generated quite a respected name for himself as a stylist. This hair care line has evolved out of his years of experience creating looks that work on the runway, the red carpet and in real life," notes Allen Burke, QVC's director of beauty merchandising. "We are very excited to bring Jonathan's expertise to QVC's savvy beauty customers."

JONATHAN|product(TM) is available through QVC at 800.345.1515 or http://www.qvc.com/ .

About JONATHAN|product(TM)

The four-tiered JONATHAN|product collection consists of 15 SKUs broken down into the categories of Shampoo, Condition, Create and Finish. Committed to the principles of veganism, the sulfate-free products avoid wheat, dairy and animal derived ingredients while incorporating botanical and plant infused Essential Water(R). The line is manufactured by C-Care, one of the largest and most respected developers and suppliers of hair and overall body products.

About QVC

QVC, Inc., a $5.7 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

Source: QVC, Inc.

CONTACT: Randi Friedman of London Misher Public Relations, +1-212-759-2800; or Donielle McGrail of QVC, Inc., +1-484-701-2072

Web site: http://www.qvc.com/

------- Profile: Ent

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