AVP Pro Beach Volleyball to Host Sponsor Summit at Historic Hermosa Beach Tournament

AVP Pro Beach Volleyball to Host Sponsor Summit at Historic Hermosa Beach Tournament

~ Over 40 Companies Represented as NBC and OLN Prepare to Broadcast the Men's and Women's AVP Nissan Championship Series Finals and Semi-Finals ~

LOS ANGELES, July 21 /PRNewswire/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPN) , a lifestyle sports entertainment company focused on professional beach volleyball, will conduct a Sponsor Summit meeting on Friday, July 22nd in Hermosa Beach, California in advance of the AVP Nissan Series Hermosa Beach Open presented by Bud Light. The AVP Nissan Series Hermosa Beach Open is one event of 14 in the 2005 Tour season. Each of the AVP's fifteen national sponsors will be represented and another 30 potential sponsors will be in attendance. The Summit was created to bring together AVP's sponsors, supporters and interested parties once a year for a "State of the AVP" weekend.

AVP's Chief Executive Officer and Tour Commissioner, Leonard Armato, will conduct the meeting and present a detailed outline for the continued growth of AVP. Topics will include the unprecedented rise in popularity for the sport of beach volleyball, the unique opportunity for sponsors to fully integrate into the fabric of the sport in an exclusive and protected environment, and specific plans for the future of the Tour.

Attendees will also hear from legendary LA Times sports editor Bill Dwyer as well as Joe Uva, President and CEO of OMD Worldwide, one of the leading global full-service media planning and buying companies, who will deliver the keynote address on the changing face of sports and media in the 21st century.

Following the Summit, guests will be invited to attend the AVP Nissan Series Hermosa Beach Open, one of the longest-running and most prestigious beach volleyball tournaments in the world. Last year, over 100,000 fans packed the beach to witness the one-of-a-kind action of the elite AVP pro- beach volleyball players.

NBC Sports will continue its coverage of the AVP Nissan Championship Series with a live broadcast featuring the Men's Finals on Saturday, the 23rd at 4:30 pm EDT followed by the Women's Final on Sunday the 24th live at 4:30 pm EDT. Comcast's Outdoor Life Network (OLN) will air coverage of both the Men's and the Women's semi-finals from the weekend as well.

The AVP Nissan Championship Series is made up of the five "majors" on the Tour, Cincinnati, Hermosa Beach, Huntington Beach, Manhattan Beach and Chicago. Each represents double or triple points and prize money. At the end of the season, for the first time in Tour history, the AVP will crown a champion team for the men's and women's teams.

About the AVP

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, currently sponsored by Nissan and referred to as the AVP Nissan Series, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP will stage 14 events throughout the United States in 2005. All tournaments will be televised live (or same day) on either Fox Sports Net, OLN or NBC Sports. Professional beach volleyball is one of the most exciting and fastest growing sports in the United States today. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

All above mentioned trademarks are the property of their respective owners.

AT AVP: Amy Cozamanis General Information and Investor Inquiries (310) 854-8314 acozamanis@financialrelationsboard.com

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Amy Cozamanis, General Information and Investor Inquiries of Financial Relations Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, for AVP Pro Beach Volleyball Tour, Inc.

Web site: http://www.avp.com/

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