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Wednesday, June 29, 2005

Tracy Williams Pointer and Stacy Williams Cohen Announced as Winners of Wrigley's Spearmint-Doublemint Twins Casting Call Promotion

Tracy Williams Pointer and Stacy Williams Cohen Announced as Winners of Wrigley's Spearmint-Doublemint Twins Casting Call Promotion

Twin Sisters Receive $10,000 and a Chance to Appear in a Future Ad

CHICAGO, June 29 /PRNewswire/ -- The Wm. Wrigley Jr. Company is pleased to announce that twin sisters Tracy Williams Pointer of Nashville, Tenn., and Stacy Williams Cohen of Louisville, Ky., are the winners of Wrigley's Spearmint-Doublemint Twins casting call promotion. "Tracy and Stacy were selected because they represented the fun and vibrant personalities we were looking for and embodied the simple, enjoyable pleasures of Wrigley's Spearmint and Doublemint gum," said Shari Matras, U.S. consumer marketing director, Wrigley.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050629/CGW041 )

Hundreds of twins from across the country participated in live casting call events held in April in New York and Chicago and more than a thousand submitted photos at http://www.twinscastingcall.com/ for consideration. During their audition, Tracy and Stacy wore white and green roller skates and sang the new Wrigley's Spearmint-Doublemint jingle.

Tracy, a graduate of Tennessee State University, works for UPS, and Stacy, a graduate of the University of Louisville, is a nurse at Anthem Blue Cross Blue Shield. Wrigley and a panel of select judges chose the sisters from among 15 semi-finalists from the live casting call events and online submissions.

In today's high-intensity world, the Wrigley's Spearmint-Doublemint Twins remind consumers of the simple pleasures and mild mint flavors of Wrigley's Spearmint and Doublemint gums. Wrigley announced the return of the beloved Doublemint Twins in a new national advertising campaign that debuted earlier this year.

The Wrigley Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion. The Company markets its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages stretching back more than a century. Other brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Alpine(R), Solano(R), Sugus(R), Cool Air(R), and P.K. (R).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050629/CGW041 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN8 PRN Photo Desk, photodesk@prnewswire.com Source: Wm. Wrigley Jr. Company

CONTACT: Katie Grywalski, +1-312-233-1204, katie.grywalski@edelman.com , Melanie Strah, +1-312-297-7516, melanie.strah@edelman.com , both of Edelman for Wrigley; or, Kelly McGrail of Wm. Wrigley Jr. Company, +1-312-645-4754, kmcgrail@wrigley.com

Web site: http://www.twinscastingcall.com/

------- Profile: Ent

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