THX Teams With AFM Sinemalari to Modernize Cinemas Throughout Turkey

THX Teams With AFM Sinemalari to Modernize Cinemas Throughout Turkey

SAN RAFAEL, Calif., June 28 /PRNewswire/ -- THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today announced that it has signed an agreement with AFM Sinemalari, the largest cinema operator in Turkey, to incorporate THX certification into more than 30 new cinema auditoriums, a move that promises to revolutionize Turkey's movie-going experience.

"This is an exciting time to be involved in the Turkish cinema market," said Michael Franzi, Chief Marketing Officer at THX. "Strong economic growth is fueling the development of Turkey's modernization efforts of their cinemas, offering THX the opportunity to bring our state-of-the-art technologies and certified cinema experience to an ever growing population of movie-goers. This modernization will also help drive new sources of box office revenue for THX's partners in the studio community."

AFM is currently undertaking a massive nationwide expansion with the addition of several new world-class multiplex cinemas. The THX Certified Cinema program provides strict specifications for auditorium design, acoustics and equipment performance, screen lighting levels, and audience viewing angles. These technologies and standards are designed to accurately translate film sound and visuals to the cinema environment, delivering the true artistic vision of filmmakers to movie audiences around the globe.

"AFM is thrilled to be leading the effort to modernize cinemas in Turkey, and this agreement with THX is an important step in that direction," said Mehmet Altioklar, Chief Executive Officer of AFM Sinemalari. "Movie-goers throughout the country will be amazed to see how state-of-the-art technology from THX revolutionizes their movie-going experience."

About THX Ltd.

As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world's premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.

ABOUT AFM SINEMALARI

Founded in 1965, AFM Sinemalari is Turkey's largest exhibitor with 111 screens nationwide. AFM's customer-focused management actively supports the development of both popular and art house cinema culture in Turkey. AFM aims to be the number one choice for cinemagoers and to become a symbol of world-class entertainment and quality. AFM is the first cinema exhibitor listed in Istanbul Stock Exchange. Visit, www.afm.com.tr

NOTE: THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

Source: THX Ltd.

CONTACT: Chris Kukshtel, Director, Marketing, THX Ltd., +1-415-492-3929, or pr@thx.com; or Graham McKenna, of Pacifico Integrated Marketing Communications, +1-408-293-8600, ext. 335, or gmckenna@pacifico.com, for THX Ltd., or Ms. Elif Ozturk of AFM Marketing Director, +90.212.292 11 11 -- 1500, or elif.ozturk@afm.com.tr

Web site: http://www.afm.com.tr/

Web site: http://www.thx.com/

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