Cramer Captures Coveted Telly Award for its Boston's Greatest Sports Stories Video

Cramer Captures Coveted Telly Award for its Boston's Greatest Sports Stories Video

NORWOOD, Mass., June 7 /PRNewswire/ -- Cramer, an industry-leading integrated marketing solutions company based in Norwood, Massachusetts, announced today it has won this year's first-place Telly Award in the category of sports video for the Company's production and release in November of its feature-length DVD entitled Boston's Greatest Sports Stories: Beyond the Headlines, a program done in partnership with The Boston Globe. Telly Awards, which recognize excellence in local, regional and cable television commercials as well as the finest video and film productions from around the world, were formed over a quarter of a century ago and today draws more than 100,000 entries from all 50 states and five continents from creative professionals seeking the distinctive award.

Boston's Greatest Sports Stories: Beyond the Headlines is the seventh major product in Cramer's growing and award-winning portfolio of independent or collaborative broadcast-quality productions, two of which have earned Emmy awards. The Company's other independent video and DVD productions have included: Banner Years: The History of the Boston Garden; Red Sox Home Run Heroes; The Story of Golf; The Boston Red Sox: 100 Years of Baseball History; The Beanpot: Where Dreams Come True; and, Cowboy Up: The Story of the 2003 Boston Red Sox.

The award-winning production was more than six months in the making -- and temporarily delayed so that writers, editors, and videographers could include last minute coverage of the Boston Red Sox' celebrated 2004 season as well as the victory parade that attracted three million fans from all over New England. Drawing on over 100 years worth of treasured historic stories, pictures and the personal recollections of The Boston Globe's writers, photographers and editors, the almost three-hour DVD also includes historic film footage and interviews about the most memorable sporting events in the history of Boston. The sports include Red Sox baseball, Patriots football, Bruins and Olympic hockey, Celtics basketball, Ryder Cup golf, the Boston Marathon as well as boxing greats with a Boston-area heritage. In all, more than 40 of the region's most memorable sports stories are featured.

Cramer's Emmy Award winning filmmaking professionals, producers, editors, writers and technical specialists distilled some 100 hours of raw footage and reviewed more than 600 photographs in the half-year-long project to create this first-of-its kind DVD production. Scripted by Leigh Montville, a long- term and nationally-known former sportswriter at The Boston Globe, this collection gives the 'behind-the-scenes' stories in the words of The Boston Globe's men and women who are at these events and who come to know the sports stars from a vantage point most fans never get a chance to see.

Among other never-reported inside stories, viewers of the DVD learn what is was like to interview an imposing Ted Williams for the first time; what it meant to work at the old Boston Garden where sometimes it seemed the rats outnumbered the spectators; what went through the sportswriter's mind that cold day after Thanksgiving the year Doug Flutie completed that improbable Hail Mary pass. Featured interviews include the recollections of such veterans of the sports-writing, editing and sports-photography business as Jackie MacMullan, Dan Shaughnessy, Bob Ryan, Bud Collins, Fran Rosa, Nick Cafardo, Peter Gammons, Gordon Edes, John Powers, Jim Davis, Don Skwar, Kevin Dupont, Frank O'Brien, Jim McCabe, Vince Doria, Michael Smith, Barry Chin, Ron Borges, and Michael Vega.

Boston's Greatest Sports Stories: Beyond the Headlines is available online as well as at a broad range of popular regional retail outlets for $19.99. Online it can be ordered at http://www.boston.com/globedvd or by calling 877- GLOBE-DVD. It is available as well at the following retail outlets: Stop & Shop, Shaw's, Walgreens, Best Buy, Sports Authority, Star Market, Tedeschi Food Shops, Lil' Peach, and Store 24.

About Cramer

Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. Partnering with our clients, we deliver business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. We are known for our unique in-source model keeping talent and technology all under one roof. Cramer's core service offering includes: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients cross multiple vertical markets and span local, regional, national, and global geographies. The Company is privately-held and is located just twenty minutes from downtown Boston. At this location, with over 160 talented personnel, Cramer uses its talent and technology to design, create and execute projects from start to finish, ensuring that client expectations are met while their marketing dollars are maximized. For more information, and to view the major new elements of Cramer's brand campaign and website implementation, visit crameronline.com or call 1-800-439-3375.

Source: Cramer

CONTACT: Caroline Santangelo of Cramer, +1-781-278-2300, csantangelo@crameronline.com

Web site: http://www.crameronline.com/ http://www.boston.com/globedvd

------- Profile: Ent