Bloomberg TV Commands Wealthiest, Most Powerful Audience, Says New MRI Survey

Bloomberg TV Commands Wealthiest, Most Powerful Audience, Says New MRI Survey

Survey Shows Bloomberg Television Reaches Wealthiest, Most Educated and Most Professionally Successful Audience in Cable Television

NEW YORK, June 1 /PRNewswire/ -- Bloomberg Television is the cable news source of company Presidents, CEOs, and other top executive levels, according to results of the MediaMark Research Inc. ("MRI") Spring 2005 Survey of American Consumers. Bloomberg Television reaches the highest proportion of affluent, educated and professionally successful audience in cable television, says the MRI Survey.

In addition to having the highest composition of key decision makers, Bloomberg Television is the only network to have an audience whose average household income exceeds $100,000. According to the survey, Bloomberg Television ranks number one in average household income for the third year in a row.

"Bloomberg Television is proud to have the highest quality audience of any cable television channel," according to Kenneth Kohn of Bloomberg Television. "Bloomberg Television, supported by the 1,600 journalists in 127 Bloomberg News bureaus around the world, provides a breadth and depth of coverage that is unmatched in television. The MRI survey shows that business decision- makers access Bloomberg Television for reliable information and insight."

According to the survey, Bloomberg Television is the leader in many key affluent and professional categories including:

Occupation: Professional/Managerial Education: Post-Graduate degree Self-employed in own business Self-employed Professional/Managerial Type of business: Finance Job Title: President Job Title: C-Suite Job Title: Top Management Job Function: Finance Household Income: $200,000+ Individual Income: $200,000+ Value of owned home: $500,000+ Decision maker for Banking Services Decision maker for Investment of corporate/employee funds Decision maker for Consultation Services

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real- time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include BLOOMBERG NEWS(R), the global news service that includes more than 1,600 journalists in 127 bureaus worldwide; BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on 10 separate channels in seven languages; and BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, BLOOMBERG PRESS(R) publishes books for investment professionals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg

CONTACT: Josh Hochberg for Sloane & Company, +1-212-446-1892

Web site: http://www.bloomberg.com/

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