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International Entertainment News

Wednesday, June 01, 2005

Clear Channel Music Group Makes It All About the Fans

Clear Channel Music Group Makes It All About the Fans

Top Artists, Lower Prices, Special Promotions Mark Summer 2005 Season

Inclusive Pricing, New Food Choices and a Picnic Plan

Starbucks, Ben & Jerry's, Subway, Au Bon Pain and Legal Sea Foods Lead List of New Food & Beverage Choices

New Research Shows Amphitheatres Second Only to Clubs as Favorite Live Music Venue - 77% Love the Lawn!

LOS ANGELES, June 1 /PRNewswire/ -- Clear Channel Music Group (CCMG) is revitalizing the outdoor music scene this summer at its amphitheatres with top artists, lower prices, ticket/parking/concession deals and new audience perks including new food choices and the chance to bring in food, blankets and lawn chairs.

"It's time to put the focus back on the fan," said Michael Rapino, CEO of Clear Channel Music. "We're bringing back the fun and excitement of the great outdoor concerts we pioneered in the '80s. The changes at many of our amphitheatres will be striking."

Fans will experience the improvements immediately:

-- Lower ticket prices. Lawn seats at hundreds of concerts will be just $20. CCMG is including parking, capping ticketing surcharges and eliminating facility fees.

-- Inclusive packages. Breaking new ground at select shows, CCMG's new "Grass Pass" will include ticket, parking and a $10 food and beverage voucher - all for $39.

-- Better food and beverages. CCMG is increasing the number of concession points of sale and tapping favorite local eateries to roll out a more diverse and tasty array of foods. Fans will see improvements in selection and price as Legal Sea Foods, Au Bon Pain, Starbucks, Ben & Jerry's and Subway are all participating.

-- One-of-a-kind memories. CCMG's hugely popular Instant Live(TM) program will offer live recordings of shows for purchase as fans exit select shows.

* Fans Speak Up

The changes were guided by two custom fan surveys conducted for CCMG. The first, by youth-marketing specialists Streetwise Concepts & Culture, polled 1200 members of the company's exclusive "Sound Board" and had a 53% response rate. The second, from interactive marketing firm Modem Media, tabulated responses from 1100 concertgoers across the full range of fan demographics.

"We asked how we could improve the experience -- what they missed, what they liked, what turned them off," added Rapino. "Not surprisingly, fans panned rising ticket prices, facility and ticketing fees, and limited food choices the most. But we feel really great about the level of affection everyone still has for amphitheatres."

Indeed, some 69% of concertgoers in the Modem Media poll said that "sitting on the lawn at a concert is something I really enjoy." A full 77% said they were likely to sit in a lawn seat.

And across the board, the passion for outdoor music remains strong. A full 72% of respondents to the Modem Media poll said they were "very likely" to attend an outdoor concert.

Top artists appearing at CCMG amphitheatres this summer include: Coldplay, Dave Matthews Band, Avril Lavigne, Snoop Dogg, Alan Jackson, Kenny Chesney, Hilary Duff, Duran Duran, Motley Crue, 3 Doors Down, Brooks & Dunn, James Taylor, Tom Petty & the Heartbreakers, The Allman Brothers Band, Santana, Brian Wilson, Toby Keith, Ozzfest, The Anger Management Tour (Eminem, 50 Cent, Obie Trice, etc.), and Warped Tour (Billy Idol, Transplants, My Chemical Romance, The Offspring, etc.).

Fans can enjoy the enhanced outdoor summer concert experience across 33 amphitheatres in the following cities:

Amphitheatre City/State Alltel Pavilion Raleigh, NC Alpine Valley Music Theatre Milwaukee, WI Chronicle Pavilion Concord, CA Cricket Pavilion Phoenix, AZ Darien Lake Performing Arts Center Darien Center, NY Ford Amphitheatre Tampa, FL Ford Pavilion at Montage Mountain Scranton, PA Germain Amphitheatre Columbus, OH Hyundai Pavilion Devore, CA Tommy Hilfiger at Jones Beach Theatre Wantagh, NY Journal Pavilion Albuquerque, NM Meadows Music Theatre Hartford, CT Nissan Pavilion Washington, DC PNC Bank Arts Center Holmdel, NJ Post Gazette Pavilion Pittsburgh, PA Riverbend Music Center Cincinnati, OH Shoreline Amphitheatre Mountain View, CA Sleep Train Amphitheatre Marysville, CA Sound Advice Amphitheatre West Palm, FL Saratoga Performing Arts Center Saratoga Springs, NY Starwood Amphitheatre Nashville, TN Tweeter Center Chicago, IL Tweeter Center Mansfield, MA Tweeter Center at the Waterfront Camden, NJ UMB Bank Pavilion Maryland Heights, MO Verizon Wireless Amphitheatre Irvine, CA Verizon Wireless Amphitheatre Indianapolis, IN Verizon Wireless Amphitheatre Virginia Beach, VA Verizon Wireless Amphitheatre Charlotte, NC Verizon Wireless Amphitheatre Kansas City, KS Verizon Wireless Amphitheatre San Antonio, TX Verizon Wireless Music Center Birmingham, AL White River Amphitheatre Auburn, WA

About Clear Channel Music Group

Clear Channel Music Group, a division of Clear Channel Entertainment, focuses on global, national and local promoting, venue and festival management and artist touring services. The Music Group promotes live music concerts by a majority of the world's most popular performers, as well as many new up-and- coming artists. Clear Channel Music Group comprises of 13 business units: Bill Graham Presents, Avalon Attractions, Evening Star Productions, PACE Concerts, Cellar Door - North, Cellar Door - South, Belkin Productions, Elevated Concerts, Electric Factory, Jim Koplik Presents, Ron Delsner Presents, Tea Party Concerts and Chuck Morris Presents. It currently owns, operates, or exclusively books approximately 80 live entertainment venues in the U. S., including 41 amphitheaters, 10 indoor theaters, and 25 clubs plus 8 venues in Europe. Clear Channel Entertainment is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. More information may be found by visiting http://www.cc.com/ and http://www.clearchannel.com/ .

Source: Clear Channel Music Group

CONTACT: Faisel Durrani of Clear Channel Music Group, +1-310-867-7000; or Michele Clarke, clarke@braincomm.com , or Ray Yeung, yeung@braincomm.com , both of Brainerd Communicators, Inc., +1-212-986-6667, for Clear Channel Music Group

Web site: http://www.clearchannel.com/ http://www.cc.com/

------- Profile: Ent

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