XM to Launch First 24-Hour Coast-to-Coast Spanish-Language Sports Radio Channel, Featuring Exclusive Satellite Radio Coverage of 2006 World Cup Soccer
XM to Launch First 24-Hour Coast-to-Coast Spanish-Language Sports Radio Channel, Featuring Exclusive Satellite Radio Coverage of 2006 World Cup Soccer
General Motors to Be Presenting Sponsor of New Channel
WASHINGTON, April 26 /PRNewswire-FirstCall/ -- XM Satellite Radio, the nation's leading provider of satellite radio with approximately 3.8 million subscribers, today announced that it will launch an exclusive, national 24- hour Spanish-language sports channel in partnership with Andres Cantor, the legendary soccer play-by-play announcer and chairman of Futbol de Primera, the leading syndicator of soccer programming in Hispanic radio. The channel, slated to launch in July 2005, will feature in-depth Spanish coverage of the FIFA World Cup Germany 2006, including qualifying matches, beginning later this year (XM will carry English-language coverage of World Cup soccer matches on a separate channel). In addition, the channel will feature coverage of all sports from Latin America and Mexico, including baseball and boxing, along with real-time reporting on sports from all over the world. General Motors will be the presenting sponsor of this new Spanish-language sports channel.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050426/DCTU022 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
XM has partnered with Andres Cantor, the leading sports commentator for the Telemundo Network and one of the most recognized sports personalities among the Hispanic media. With his unique style, knowledge and energy, Cantor is recognized for his fast-paced, play-by-play soccer coverage and, most notably, his signature call, "Go-o-o-al," which has been enjoyed by sports fans for more than 18 years. In addition, he is a published author and will soon be one of six recipients of the first ever Honorary EMMY En Espanol(R). Cantor and his company, Futbol de Primera, will create and produce original content for the new 24-hour channel.
"I am pleased to be partnering with XM in the development of this new channel because XM truly understands the importance of providing quality Spanish-language programming," said Andres Cantor. "Now Spanish-speaking people across the country will have access to the best in Spanish-language sports programming, regardless of where they live. What's more, XM will be the only place on satellite radio to hear play-by-play of the FIFA World Cup Germany 2006 Soccer tournament."
There are currently more than 35 million Hispanics living in the United States, according to the most recent U.S. Census Bureau figures. By 2010, the U.S. Hispanic population is projected to increase by 34 percent.
"This new XM channel will deliver unprecedented Spanish-language coverage of the most popular sports in the world to the millions of Spanish speakers living in the U.S. and will further strengthen XM's unmatched Spanish-language lineup ranging from sports to news to the best in Latin music," said Hugh Panero, President and CEO of XM Satellite Radio.
This new channel is the latest addition to XM's expanding line-up of Spanish-language programming, which includes:
* MLB En Espanol (XM Channel 190): Live play-by-play coverage of Major League Baseball games in Spanish and the XM program "Solamente Pelota," a weekday show hosted by MLB veteran Orestes Destrade, featuring baseball news, listener call-ins, and interviews.
* Alegria (XM Channel 90): Latin pop music hits
* Aguila (XM Channel 92): Regional Mexican music
* Caliente (XM Channel 94): Caribbean music
* Luna (XM Channel 95): Latin jazz
* CNN En Espanol (XM Channel 134): Spanish-language version of the worldwide CNN news channel, offering the latest in news, politics, sports, weather, business, travel and entertainment.
"General Motors is proud to be the presenting sponsor for this new XM channel, which will offer the most complete Spanish-language sports programming available on satellite radio," said Brent Dewar, Vice President of Marketing and Sales for GM.
XM is the leading provider of live play-by-play sports in satellite radio. XM is the official satellite radio network of Major League Baseball, NASCAR, the PGA TOUR, the Indy Racing League, and the college sports conferences Atlantic Coast Conference (ACC), Big Ten, and Pac-10. XM also carries ESPN Radio, ESPNews Radio, Fox Sports Radio, and Sporting News Radio. The latest models of XM radio receivers, such as the portable Delphi XM2go MyFi radio, have sports tickers that display current scores for professional and college sports teams.
About XM Satellite Radio
XM (NASDAQ:XMSR) is America's number one satellite radio service with approximately 3.8 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes 152 digital channels of choice from coast to coast: 67 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; 64 channels of premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. XM Satellite Radio is the satellite radio leader in sports programming, offering thousands of live sporting events every year. XM is the official satellite radio network for Major League Baseball, NASCAR, the Indy Racing League, the PGA TOUR, and the college sports conferences ACC, Pac-10, and Big Ten. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM also is available in Avis, National, and Alamo rental cars. XM is the exclusive in-flight entertainment service for AirTran Airways, and will soon be available on JetBlue flights. Consumers can experience XM over the Internet through XM Radio Online at http://listen.xmradio.com/. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.
About Futbol de Primera
Futbol de Primera is the leading Hispanic owned soccer company in the United States. Futbol de Primera's properties include the exclusive U.S. radio rights in all languages to the FIFA World Cup Germany 2006 and all additional FIFA Properties. Futbol de Primera has been the leading syndicator of soccer programming in Hispanic radio since 1989 and also controls the Spanish language radio rights of Concacaf teams, including Mexico.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-4-05. Copies of the filing are available upon request from XM Radio's Investor Relations Department.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO NewsCom: http://www.newscom.com/cgi-bin/prnh/20050426/DCTU022 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN5 PRN Photo Desk, photodesk@prnewswire.com Source: XM Satellite Radio
CONTACT: David Butler of XM Satellite Radio, +1-202-380-4317, david.butler@xmradio.com; or Jennifer Gonzalez of PainePR, +1-310-447-8229, jgonzalez@painepr.com, for XM Satellite Radio; or Nestor Racino of Futbol de Primera, +1-305-461-4411, nracino@laradiodelmundial.com
Web site: http://www.xmradio.com/
------- Profile: Ent
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