Steven Madden, Ltd. to Serve as Official Sponsor of the 54th Annual MISS USA(R) Pageant for the 3rd Consecutive Year, Broadcasting Tonight

Steven Madden, Ltd. to Serve as Official Sponsor of the 54th Annual MISS USA(R) Pageant for the 3rd Consecutive Year, Broadcasting Tonight

MISS USA Will Broadcast Live This Evening, on NBC From Baltimore, Maryland

Pageant Contestants Were Pampered During a Steve Madden Hosted Spa Day at the Hippodrome Theatre on April 9th

BALTIMORE, April 11 /PRNewswire-FirstCall/ -- Steven Madden, Ltd. (NASDAQ:SHOO), a leading designer, wholesaler and marketer of fashion footwear for women, men and children, today announced it will be the official footwear sponsor for the 54th annual MISS USA pageant that will broadcast on April 11th on NBC at 9pm EDT.

Steve Madden has created a shoe specially designed to be worn by each of the 51 contestants. This year's featured style is the "Anitaa," a red and nude sandal which will be available in all Steve Madden retail stores and at stevemadden.com. This year's winner will receive a $3,000 cash prize, and a shoe wardrobe courtesy of Steve Madden.

Last year's winner, Shandi Finnessy, received her prize at Steve Madden's SoHo store in New York City on February 28th. Shandi's visit to Steve Madden will air during this year's pageant telecast.

The Steve Madden Spa Day took place on Saturday April 9th from 1 - 2:15pm at the Hippodrome Theatre. Massages, spa cuisine -- the works!! Pageant contestants were gifted the "Mystique" flip flop and skin care products by i-bella.

"We are thrilled to partner with MISS USA for now the third year," said Rob Schmertz, President of Steve Madden Women's and Brand Manager. "Steve Madden Ltd. strives to continuously co-brand its image with like minded companies and programs in the world of entertainment and beyond. Our affiliation with this program, that has empowered women for over half a century, is an ideal platform to showcase our products. MISS USA recognizes the beauty, talent and individual style of the entire person, as we feel we accomplish at Steve Madden, the show for every woman, man and child."

MISS USA 2005 will broadcast live April 11th on NBC from Baltimore's Hippodrome Theatre. The telecast will be hosted by Billy Bush and Nancy O'Dell of Access Hollywood. This year's judges include: fashion model Nicola Breytenbach, fashion designer Pamela Dennis, beauty expert and style guru Fredric Fekkai, Raj Bhakta of NBC's The Apprentice, Brody Hutzler of NBC's Days of our Lives, Sugar Ray Leonard of NBC's The Contender, gold medal swimmer Michael Phelps and model Molly Sims.

The Miss Universe Organization, producers of the MISS UNIVERSE(a), MISS USA(a) and MISS TEEN USA(a) Pageants, is a Donald J. Trump and NBC Universal Partnership. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education, such as the Carol M. Baldwin Breast Cancer Research Fund, Ovarian Cancer Research Fund, Gilda's Club and the National Alliance of Breast Cancer Organizations, Miss USA is armed to impact women today.

Steven Madden, Ltd. designs and markets fashion-forward footwear for women, men and children. The shoes are sold through Steve Madden Retail Stores, Department Stores, Apparel and Footwear Specialty Stores, and on-line at www.stevemadden.com. The Company has several licenses for the Steve Madden & Stevies brands -- including eyewear, hosiery, and belts -- owns and operates one retail store under its Steven brand and is the licensee for l.e.i. Footwear, Candie's Footwear, and UNIONBAY Men's Footwear.

Source: Steven Madden, Ltd.

CONTACT: Elissa Kravetz of Spin Shoppe Public Relations, +1-310-858-2222, for Steven Madden, Ltd.

Web site: http://www.stevemadden.com/

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