SRS Labs' Circle Surround Technology Wins Esteemed 2005 Radio World 'Cool Stuff' Award
SRS Labs' Circle Surround Technology Wins Esteemed 2005 Radio World 'Cool Stuff' Award
SRS Circle Surround(R) Recognized for Advancing Surround Sound in Radio
SANTA ANA, Calif., April 28 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading providers of audio, voice and surround sound technologies, today proudly announced that it is the winner of radio's most prestigious technology honor, the "Cool Stuff" Award from Radio World, the newspaper for radio managers and engineers. Presented at the 2005 National Association of Broadcasters (NAB) convention in Las Vegas on April 20th, the award recognized SRS Labs for its part in advancing the advocacy of radio surround through their integration of SRS Circle Surround(R) ("CS"), and for its design, features, cost efficiency and performance in serving radio users. SRS Circle Surround is an advanced encode/decode system that allows professional audio engineers to encode up to 6.1 channels of discrete audio for distribution or broadcast over existing two-channel carriers such as SD and HD television, analog and digital radio, streaming media, CDs and VHS tapes.
"We are very pleased to be singled out of the hundreds of exhibitors at NAB for this prestigious award," said Thomas C. K. Yuen, chairman and CEO of SRS Labs. "I personally wish to thank all the SRS Labs staff, who worked tirelessly to develop a technology uniquely designed to introduce surround sound to the radio industry. I am also very pleased that leaders within the radio industry are recognizing our efforts. We will continue to lead the way in providing technology that improves the listening experience for radio broadcasters around the world."
"What surround can do for radio stopped our judges in their tracks," said Radio World U.S. Editor in Chief Paul J. McLane. "The buzz at this year's NAB was all about surround in radio broadcasting, so naturally, a technology that can make standard radio broadcasts easily into compelling surround sound drew a lot of attention by engineers and broadcast experts from throughout the world. While the industry continues to debate the best approach to surround, SRS Labs is among a very small group of companies that has put this issue in the foreground for radio, and we commend them for their hard work."
CS encoding is backward compatible with all playback systems, including mono and stereo formats. Radio listeners who have a Circle Surround or other matrix surround decoder installed, will hear a stunning 5.1 surround sound experience, while those listening over regular two-speaker stereo systems will hear the broadcast in enhanced stereo. One of the most powerful branding opportunities for CS is that top-rated radio stations in both North America and Japan announce to their audiences that the station content will be broadcast in CS, and will be explaining to their listeners the benefits of receiving the radio stations content in full and dynamic surround sound.
About Circle Surround(R)
Circle Surround ("CS") is a patented and highly versatile multichannel audio encoding and decoding technology capable of supporting a wide range of surround sound creation and playback applications. CS hardware and software encoders can encode up to 6.1 channels of discrete audio for distribution over existing two-channel carriers such as broadcast television, cable and satellite transmission, streaming media over the Internet, CDs and VHS tapes. Circle Surround decoding is licensed by manufacturers of consumer electronics products to deliver up to 6.1 channels of audio from any mono, stereo, matrix-encoded, or Circle Surround-encoded material. Circle Surround Automotive is the newest technology within the Circle Surround family specifically designed for the challenges of the automotive environment.
Circle Surround encoding has made inroads to many of Hollywood's most influential creative talent and professional broadcasters from major television networks such as ABC, NBC, ESPN, and radio stations such as Tokyo FM in Japan and Guangdong Radio in China, and DVDs, such as those produced by Coming Home Studios for top artists such as Godsmack, Matchbox Twenty, and many more.
Circle Surround decoding has been incorporated by leading hardware and software manufacturers including: Marantz, Accuphase, Pioneer, Theta Digital, Motorola, Kenwood, M-Audio, Orion Studios, Smart Devices, Eclipse, Honda, Johnson Controls, Kenwood, Panasonic, Toyota, Volkswagen, and Yamaha. For more information about Circle Surround, visit www.srslabs.com, or contact sales@srslabs.com.
About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, flat panel displays, DVD players, mobile phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. SRS Labs' wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.
About Radio World:
Radio World is the newspaper for U.S. radio managers and engineers. It is published by IMAS Publishing of Falls Church, Va., and is celebrating its 28th year covering the radio industry. Other IMAS publications include Radio World Engineering Extra, Radio World International, TV Technology, Pro Audio Review, Broadcasting and Production, Audio Media and a family of country-specific publications and Web sites.
Investor Contact: Media Contact: Tami Yanito Chris Locke (949) 442-1070 x 3093 (949) 442-1070 x 3206 tami@srslabs.comchrisl@srslabs.com
Source: SRS Labs, Inc.
CONTACT: Investors, Tami Yanito, ext. 3093, tami@srslabs.com, or Media, Chris Locke, ext. 3206, chrisl@srslabs.com, both of SRS Labs, Inc., +1-949-442-1070
Web site: http://www.srslabs.com/
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