MSN Video and IFILM Plan to Collaborate to Offer Compelling Internet Video Entertainment

MSN Video and IFILM Plan to Collaborate to Offer Compelling Internet Video Entertainment

IFILM Will Curate and Deliver Popular Content and Celebrated Viral Videos to MSN Consumers

REDMOND, Wash. and LOS ANGELES, April 7 /PRNewswire-FirstCall/ -- MSN(R) Video, a premier provider of streaming video content online, and IFILM, a leading video entertainment destination on the Web, are joining forces to deliver IFILM content to MSN Video's free streaming entertainment channel at http://video.msn.com/ . With the added IFILM programming, MSN consumers will now have access to the some of the most celebrated, irreverent and timely filmed content on the Web.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )

Through the agreement between MSN and IFILM, MSN Video consumers will have access to video clips from IFILM's collection, including select programming from its infamous Viral Video channel, which contains some of the most desired footage on the Web.

As part of the MSN Video experience, consumers can access IFILM video through a personal playlist or simple search. IFILM is committed to continually updating clips in real time to provide compelling footage. IFILM also will deliver television, short film and action sports clips, along with the top 10 most-viewed videos across all of IFILM's broad categories.

"MSN Video actively seeks the best content partners in the industry," said Andy Beers, director of MSN Video at Microsoft Corp. "IFILM is one of the largest entertainment streaming video sites on the Internet, with some of the most cutting-edge footage. This partnership is an excellent example of our commitment to being the top information resource online for individuals seeking both news and entertainment."

"We are excited to partner with MSN Video, and provide our audience with another excellent way to watch IFILM," said Blair Harrison, CEO of IFILM. "MSN consumers will have real-time access to the most-talked-about, popular and current video from the IFILM Network. This takes us a step closer to our goal of delivering IFILM content to our audience, wherever they may be."

About MSN

MSN attracts more than 380 million unique users worldwide per month. With localized versions available globally in 40 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . MSN worldwide sites are located at http://www.msn.com/worldwide.ashx .

About IFILM

IFILM is one of the leading video-entertainment destinations on the Web, offering channels of movies, short films, TV clips, video-game trailers, music videos, action sports and its celebrated Viral Videos collection. Through its distribution partners, including MSN, Yahoo!, Real Networks, Windows Media(R), Fandango and IGN, the IFILM Network reaches more than 20 million buzz-building visitors per month. IFILM is one of the internet's top ten video streaming sites.

About Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

NOTE: Microsoft, MSN and Windows Media are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Microsoft Corp.

CONTACT: Kelly Collis Fredrick of DBC, +1-202-298-8045, or kelly@dbcpr.com, for MSN Video; or Melissa Zukerman of Zukerman PR, +1-323-960-9170, or melissa@zukermanpr.com, for IFILM

Web site: http://www.microsoft.com/

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