MeeVee Names Michael Raneri as Chief Marketing Officer and Matthew Cullen as Vice President of Affiliate Sales

MeeVee Names Michael Raneri as Chief Marketing Officer and Matthew Cullen as Vice President of Affiliate Sales

BURLINGAME, Calif., April 18 /PRNewswire/ -- MeeVee, the premier developer of personalized programming search and recommendation engines, today announced the appointment of two seasoned executives to senior management positions. Michael Raneri was named the company's chief marketing officer and Matthew Cullen has joined as vice president of affiliate sales. MeeVee will leverage Raneri and Cullen's extensive professional experience as it builds on the new corporate strategy unveiled earlier this month.

MeeVee's patented metadata generation technology offers consumers a smarter, easier way to navigate the growing amount of available programming by enabling searches of real-time programming databases by keyword, program, actor or topic of interest. Built on an award-winning personalized navigation system and intellectual property, MeeVee's robust video search and personalized recommendation engine can be offered on multiple platforms and devices including PCs, Internet, set-top boxes, DVRs and mobile phones. By connecting directly to programmer production systems, MeeVee's technology provides more accurate results.

"The timing is right to welcome two talented professionals like Raneri and Cullen to the MeeVee executive team," said Gil Dudkiewicz, president and CEO of MeeVee. "As we deliver on our strategy to arm consumers with the information they require to personalize their television viewing experience, the skill sets and rich professional experiences of these two executives will help to strengthen MeeVee's position as the leading provider of media navigation capabilities."

As Chief Marketing Officer at MeeVee, Michael Raneri is tasked with building its marketing and brand strategy, as well as creating and managing MeeVee's product roadmap. Michael has more than 16 years of consumer product marketing and development experience. Prior to joining MeeVee, Raneri spent nine years at Charles Schwab & Co., Inc. His most recent position was senior vice president of eCommerce where he managed all of the client facing electronic experiences for the company. He previously served as assistant vice president of eCommerce and marketing at Quick & Reilly, Inc, now Bank of America securities. Michael received his bachelor's degree in economics and sociology from Fairfield University.

"I am thrilled to be joining MeeVee at such an exciting time for the company and the entertainment category they belong to," said Raneri. "I look forward to working with Gil Dudkiewicz and rest of the executive team as we launch the brand and execute on our tactical roadmap for positioning MeeVee as the premium provider of innovative television search and personalization tools."

Matthew Cullen joins MeeVee as vice president of affiliate sales where he will be responsible for expanding the company's relationships with network television partners in the U.S. Matthew comes to MeeVee after five years in the Interactive TV space working for OpenTV as vice president of network sales based in San Francisco, and prior to that as vice president of international sales Western Europe for RespondTV in London. Matthew's background also includes syndicated television programming sales for Columbia-Tristar Television Distribution and advertising sales for Excite@Home and Katz Continental Television. Matthew holds a BA in American History from the University of Georgia.

"Building relationships with media networks is a key part of MeeVee's corporate growth strategy," said Cullen. "In this position I welcome the opportunity to help MeeVee to cultivate these essential partnerships, securing the valuable programming data these networks have on hand and arming consumers through the MeeVee Web site with the information they desire to personalize their television viewing experience."

About MeeVee

MeeVee Inc. (formerly known as MyDTV) a privately held company, is the premier developer of personalized search and recommendation engines for television and video programming. Founded in January 2000 in Burlingame, California, by broadcast and media industry veterans, MeeVee investors include WaldenVC, Rothchild Ventures, and Defta. MeeVee offers a unique combination of customized listing, TV planning and personal recommendation tools. Based on the company's award-winning navigation system and intellectual property, MeeVee's patented metadata generation technology provides consumers a smarter and easier way to navigate the growing universe of programming data. For more information, go to http://www.meevee.com/.

Press Contacts: Charlstie Laytin Jessy Adams Euro RSCG Magnet for MeeVee Euro RSCG Magnet for MeeVee 212-367-6830 212-367-6804 charlstie.laytin@eurorscg.comjessica.adams@eurorscg.com

Source: MeeVee Inc.

CONTACT: Charlstie Laytin, +1-212-367-6830, charlstie.laytin@eurorscg.com, or Jessy Adams, +1-212-367-6804, jessica.adams@eurorscg.com, both of Euro RSCG Magnet for MeeVee

Web site: http://www.meevee.com/

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