Real Sugar Flavors Success of Foxon Park Soft Drinks

Real Sugar Flavors Success of Foxon Park Soft Drinks

Program Airs on Food Network on Saturday, March 12 at 5:00 pm EST

WASHINGTON, March 10 /PRNewswire/ -- Foxon Park, a family-owned soft drinks maker based in East Haven, Connecticut, will be featured on Food Network this Saturday, March 12 at 5:00 p.m. EST. Like an increasing number of regional soft drink makers around the country, Foxon Park chooses to use real sugar in its soft drinks, as opposed to cheaper, formulated sweeteners.

"We could produce our drinks much less expensively using other sweeteners, but we'd never do it," Foxon Park President Anthony Naclerio said: "Sugar is central to our quality and taste - and it's something our customers demand."

Sugar Association President Andy Briscoe said Foxon Park is part of a larger trend. "Many consumers, in search of an all natural, quality soft drink, are moving away from lower-priced, formulated sweetened soft drinks in favor of better-tasting premium sugar-based regional brands like Foxon Park, Dublin Dr. Pepper, Charlie O's, Abita Root Beer, Boylan Bottleworks, Cheerwine, among many others."

"These soft drinks owe their popularity to taste, using the best ingredients - most notably, all-natural sugar instead of cheaper alternative and artificial sweeteners," Briscoe said. "It's the soft-drink version of the way microbrews swept through the beer industry in the 1990s. Consumers are willing to pay more than $1.50 a bottle plus shipping for these 'micro-colas.' And, via the Internet, they're ordering them from all over the country delivered to their door steps."

For more information, visit http://www.sugar.org/ebusiness/beverages.html

Source: Sugar Association

CONTACT: Terry Banks of Fleishman-Hillard, bankst@fleishman.com , +1-202-828-9710, or Melanie Miller of Sugar Association, miller@sugar.org , +1-202-785-1122, ext. 19

Web site: http://www.sugar.org/ebusiness/beverages.html

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