OpenTV and Playboy Sign Multi-Year Agreement to Jointly Develop iTV Applications Worldwide

OpenTV and Playboy Sign Multi-Year Agreement to Jointly Develop iTV Applications Worldwide

SAN FRANCISCO and NEW YORK, March 10 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), one of the world's leading interactive television companies, and Playboy Enterprises, Inc. (PEI) (NYSE:PLA)(NYSE:PLAA), today announced the signing of a multi-year agreement to jointly develop, integrate and launch digital interactive software applications for deployment on Playboy's worldwide suite of television programming networks. As part the agreement, the companies expect to develop interactive applications capable of running on all software platforms, and will not be limited to any specific set-top box middleware or any proprietary iTV solution.

Under the agreement, OpenTV will also support Playboy in marketing a wide variety of interactive applications and games to network operators worldwide, and general consulting and advisory services.

"We are delighted to partner with such a powerful global brand like Playboy to develop innovative interactive television applications," said Time Evard, OpenTV's senior vice president & general manager marketing and applications products. "This commitment reinforces the compelling value proposition that we offer in the applications space, and we look forward to building unique, reliable and stable technologies and applications that increase viewership and revenue for both Playboy and their network operator distributors around the world."

"Playboy is committed to helping our distribution partners drive maximum value from our programming," said James Griffiths, PEI senior executive vice president and president, Playboy Entertainment Group. "We believe that iTV applications will be a powerful tool for our partners and will also provide a more compelling viewing and transactional experience for our consumers. OpenTV is a leader in this space and we are delighted to leverage their expertise and creativity to help us achieve these goals."

About OpenTV

OpenTV is one of the world's leading interactive television companies. Deployed in approximately 47 million digital set-top-boxes in 96 countries, the company's software enables a wide array of functionality, including enhanced television, a full-featured IPTV solution interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.

About Playboy

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates a network of Websites including Playboy.com, a leading men's lifestyle and entertainment Web site.

Source: OpenTV, Inc.

CONTACT: Marc McCarthy of OpenTV, +1-415-962-5111, or mmccarthy@opentv.com; or Jay Jay Nesheim of Playboy, +1-212-261-4933, or jayjayn@playboy.com

Web site: http://www.opentv.com/

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