OpenTV and Comcast Spotlight Sign Multi-Year Agreement

OpenTV and Comcast Spotlight Sign Multi-Year Agreement

OpenTV's AdVision Advanced Traffic and Billing Solution Manages Multiple Local Advertising Functions

SAN FRANCISCO and NEW YORK, March 9 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), one of the world's leading interactive television companies, and Comcast Spotlight, the advertising sales division of Comcast Cable, signed a multi-year licensing agreement to extend the deployment of OpenTV AdVision, OpenTV's advertising and sales traffic and billing system. OpenTV AdVision is currently deployed in Comcast Spotlight's Dallas, Boston, Hartford, Providence and Springfield markets. The agreement was announced by Tim Evard, OpenTV's senior vice president & general manager marketing and applications products and Paul Woidke, Comcast Spotlight's vice president of technology.

OpenTV AdVision performs continuous monitoring of local system's available advertising inventory, facilitates traffic, scheduling and billing functions around the systems' advertising insertion, and provides maximum efficiency of spot placement and optimizing revenue management. An enhanced version of OpenTV AdVision will be introduced to improve core traffic and billing functions, inventory and yield management, and media sales management.

"This agreement represents a key milestone in solidifying our relationship with Comcast Spotlight," said Evard. "It positions us better to serve their industry-leading advanced marketing solutions for local, regional and national advertisers. OpenTV AdVision is a reliable, scalable, software platform that will help Comcast Spotlight maximize efficiency of spots."

"Well designed traffic systems are a key component to successfully managing inventory and executing orders for our clients," said Woidke, "Our confidence in Advision is demonstrated by our commitment to use their software in additional markets."

About OpenTV

OpenTV is one of the world's leading interactive television companies. Deployed in approximately 47 million digital set-top-boxes in 96 countries, the company's software enables a wide array of functionality, including enhanced television, a full-featured IPTV solution interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Cautionary Language Regarding Forward-Looking Information

The foregoing information may contain "forward-looking statements" -- that is, statements that relate, in some way, to future events or that could possibly lead a reader to infer certain facts. There are many uncertainties associated with these statements, and we do not intend to suggest any inferences based simply on the information in this release. We discuss many risks associated with our business in documents we file with the Securities and Exchange Commission, which readers are urged to obtain and review. We do not undertake to update or revise any forward-looking statements.

Source: OpenTV Corp.

CONTACT: Marc McCarthy of OpenTV, +1-415-962-5111, or mmccarthy@opentv.com; or Dana Runnells of Comcast Spotlight, +1-917-934-1015, or dana_runnells@cable.comcast.com

Web site: http://www.opentv.com/

Web site: http://www.comcastspotlight.com/

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