Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce Springsteen To Benefit World Hunger Year

Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce Springsteen To Benefit World Hunger Year

Signature Series T-Shirt Available at Hard Rock Cafe Locations

ORLANDO, Fla., March 7 /PRNewswire/ -- Hard Rock International today unveiled its latest Signature Series T-Shirt, inspired by Bruce Springsteen. Featuring the designs of 21 musicians to date, Hard Rock Cafe's Signature Series has raised millions of dollars for a number of charitable causes worldwide. The new Bruce Springsteen T-shirt benefits World Hunger Year (WHY) - a nonprofit organization that strives to eliminate hunger and poverty by creating and promoting innovative programs and policies.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050307/NYM032 )

The Springsteen T-shirt features a drawing of one of Bruce's favorite guitars, set on a black T-shirt. The Bruce Springsteen Signature Series T- shirt is available at Hard Rock locations in Europe, the U.S. and Canada and at http://www.hardrock.com/. The shirt comes in classic men's sizes and, for the first time in Signature Series history, is also available in a ladies "junior baby-doll" T-shirt.

Springsteen is a member of World Hunger Year's Artists Against Hunger & Poverty, a group of musicians who actively work to combat these two social problems. Springsteen was introduced to World Hunger Year by the late singer- songwriter Harry Chapin who founded the organization with radio talk show host and current Executive Director Bill Ayres in 1975.

"Bruce Springsteen and Hard Rock Cafe both share a social consciousness that benefits a number of charities and organizations including World Hunger Year," said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. "Hard Rock has actively supported World Hunger Year for years and we are thrilled to partner with Mr. Springsteen to raise money for a great organization that envisions a world without hunger and poverty."

Hard Rock Cafe, committed to a wide variety of philanthropic causes and activities worldwide, developed the concept of partnering with world-renowned musicians and artists to design T-shirts for charity in 1990. For this unique venture, musicians create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's favorite charity. Signature Series T-shirts have been designed by music superstars including Eric Clapton, Elton John, Sting, Peter Gabriel and Michael Stipe, raising millions for a wide variety of organizations, such as Crossroads Centre Antigua, the Elton John AIDS Foundation, Special Olympics and WITNESS.

This year, Hard Rock Cafe is offering both the new Bruce Springsteen Signature Series T-shirt as well as last year's popular Eric Clapton Signature Series T-Shirt, in men's and women's styles.

About World Hunger Year

WHY is a nonprofit organization co-founded in 1975 by the late singer- songwriter Harry Chapin, and radio talk show host and present Executive Director Bill Ayres. WHY attacks the root causes of hunger and poverty by promoting effective and innovative community-based solutions that create self- reliance, economic justice and food security. For more information on World Hunger Year, visit http://www.worldhungeryear.org/.

About Hard Rock International

Hard Rock International, one of the most globally-recognized music, entertainment and dining brands, has 122 signature Hard Rock Cafes in 41 countries and owns the world's greatest collection of music memorabilia. Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock International, Inc. is a wholly-owned subsidiary of London-based The Rank Group Plc (NASDAQ:RANKY). For more information on Hard Rock, visit http://www.hardrock.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050307/NYM032 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN2 PRN Photo Desk, photodesk@prnewswire.com Source: Hard Rock International

CONTACT: Brian Siemienas, Hard Rock Cafe, +1-407-445-7625; or Deborah Sierchio or Greg Healy, both of Coyne PR, +1-973-316-1665, for Hard Rock International

Web site: http://www.hardrock.com/ http://www.worldhungeryear.org/

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