blinkx Delivers 100 Million Search Results Daily

blinkx Delivers 100 Million Search Results Daily

Rapid Adoption Driven by blinkx TV and Smart Folders Technology

SAN FRANCISCO, March 7 /PRNewswire/ -- Gathering remarkable momentum since its launch just 6 months ago, blinkx, the smartest thing on your computer, reached the 100 million links per day milestone for search results delivered. Consumers worldwide are turning to blinkx's contextual search engine for better search results on radio, video, Web and local content, because blinkx continues to lead the field of search by delivering world firsts, including on-demand video search, Smart Folders, and desktop search for Mac. blinkx's contextual search technology has already changed the way millions of users think about search -- Implicit Query (IQ) has rewritten the rules by bringing users highly relevant links before they even ask.

Consumers are demanding better, more targeted search results that traditional keyword search cannot provide. blinkx's contextual search technology represents the next generation in the way that consumers use and access all kinds of information. An exceptional product set, combined with continued innovation, has fueled rapid consumer adoption and won blinkx a dedicated user base.

Using implicit query, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, including video, PDFs, Zips, MP3s and Jpegs from local and Web searches, based on context. For example, blinkx can infer from the content on the user's screen whether to retrieve information on Apollo the space program, the Greek god, or the theatre in London.

"With 100 million results delivered daily, blinkx has achieved critical mass in its user base," said blinkx founder Suranga Chandratillake. "While other search engines are struggling to announce check-box functionality, blinkx is giving consumers the power to harness all content formats living on the Web, desktop or television."

About blinkx TV

blinkx TV is the first search engine that allows users to search and access news, movie trailers, popular multimedia segments and other video formats on demand. Because blinkx captures and indexes the entire video stream directly from the television, consumers can get straight to the exact clip they want.

About Smart Folders

With Smart Folders, blinkx offers a comprehensive solution that enables PC and Mac users to index their hard drive, and search across the Web and their desktop simultaneously. Smart Folders are intelligent folders that automatically update their content as new information becomes available, based on the ideas contained within the content of those files. blinkx automatically delivers relevant information to users, without the need to search for it.

How To blinkx

blinkx thinks while it links. Because blinkx is not constrained by the limits of keyword-based technologies, it is able to extract the main ideas contained within any document and thus derive its meaning. blinkx uses patented Context Clustering Technology (CCT) to overcome the shortcomings of keyword technologies and to truly understand the ideas and context behind the words. blinkx applies its unique CCT ability to make the search experience faster, more accurate and more relevant. Approaches to searching through information using simple keyword query mechanisms fail because they do not provide enough context. In such cases users are overwhelmed by hundreds or thousands results, all of which match the query, but many that represent the different contexts within which the query term or terms can appear in. blinkx CCT is unique because it helps a user provide the context that is crucial to making keyword searching or organization -- it does not second-guess a user's needs, but seamlessly provides the automated guidance required to enrich the overall experience.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282, or julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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