A First in the United States: Music Videos Now Rock Sprint PCS Vision(SM) Calls

A First in the United States: Music Videos Now Rock Sprint PCS Vision(SM) Calls

Customers Can Purchase and Assign Video Ringers From Warner Music Group and SONY BMG MUSIC ENTERTAINMENT to Enjoy Every Time They Get a Call

OVERLAND PARK, Kan., and NEW ORLEANS, March 14 /PRNewswire/ -- CTIA Wireless 2005 -- Sprint (NYSE:FON) today announced the addition of music video ringers to an impressive line up of downloadable ringers available to Sprint PCS Vision customers. Sprint is the first U.S. carrier to offer music fans video ringers; it's the latest way for wireless customers to enjoy their favorite artists' work anytime, anywhere.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

Video ringers are available on the Sprint PCS Vision Multimedia Phone MM-5600 by Sanyo and future multimedia phones. Customers can identify callers with clips of the latest music videos by Crime Mob, Big & Rich, T.I. and more from Warner Music Group, and coming later this week are additional video ringers from SONY BMG artists like Frankie J, Maroon 5 and more.

"The popularity of ringers rocks -- customers are downloading music from chart-topping artists and their all-time favorites," said Jeff Hallock, vice president - Product Marketing and Strategy, Sprint. "Video ringers are a great new way customers can personalize their phone, so they can hear and see their favorite music when getting calls."

Sprint was the first U.S. carrier to offer ringers created from actual song clips with the introduction of Music Tones in 2003, and now, Sprint is the first to bring video ringers from a variety of artists across multiple genres. Sprint is planning to offer movie, comedy and sports clips as it continues to add to available content.

Today, Sprint offers thousands of Music Tones including today's hits, yesterday's favorites, BlingTones (beats from famous hip-hop producers), college fight songs and TV/movie theme songs. Sprint also provides voice ringers from celebrities and professional athletes. In a separate announcement, Sprint announced today a number of artists whose master ringers have gone platinum and gold on the enhanced Sprint Nationwide PCS Network.

Sprint also announced today the addition of video screen savers on select multimedia handsets. Customers can personalize phone screens with videos that play each time they open their phone and also can assign videos to individual callers in their phonebooks.

Sprint PCS Vision customers can purchase and download ringers and screen savers directly from their Sprint PCS Vision Phones or at http://www.sprintpcs.com/ . To access video ringers on the phone, select Menu/ Downloads/ Ringers/ Get New then Video Ringers. From there, customers can browse the titles available from Sprint. To access video screen savers on the phone, select Menu/ Downloads/ Screen Savers/ Get New. From there, customers can browse the titles available from Sprint.

Video ringers cost $3.00 and video screensavers $2.50 to download; content can be purchased using download credits available with Sprint PCS Vision.

Sprint PCS Vision includes services that allow customers to take and receive pictures from select Sprint PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate email; watch clips and stream audio for news and music through multimedia channels and applications such as the new Warner Mobile Music Streaming Jukebox; and download Music Tones, voice ringers, and full-color, graphically-rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network.

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Sprint

CONTACT: Media, Jackie Bostick of Sprint, +1-913-794-3045, jackie.a.bostick@mail.sprint.com

Web site: http://www.sprint.com/ http://www.sprintpcs.com/ http://www.ctiawireless.com/index.cfm

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