Nigella Lawson Debuts on QVC

Nigella Lawson Debuts on QVC

WEST CHESTER, Pa., March 7 /PRNewswire/ -- Culinary best-selling author and television personality Nigella Lawson makes her QVC debut on Thursday, March 10 in the leading electronic retailer's "Now You're Cooking Day." First, Lawson will appear in the "In the Kitchen with Bob" broadcast from 1 PM - 3 PM (ET) to offer QVC customers the Nigella Lawson's Living Kitchen Mezzaluna, a stainless-steel utensil perfect for chopping and mincing. She then will return between 5 PM - 7 PM (ET) to introduce her Nigella Lawson's Living Kitchen Set of Four Mixing Bowls with Whisk.

Lawson's love of cooking and food started at a young age. Known as Britain's most influential food writer, she has achieved popularity across the pond in the United States. A successful journalist and television host, Lawson has written several best-selling books including her most recent work, "Feast," and is a bi-monthly columnist for The New York Times Dining In, Dining Out section.

"Nigella is known for her unique and refreshing approach to food and eating," said Kim Maguire, executive vice president and chief merchandising officer for QVC. "We know that our customers, who are savvy in the kitchen, will enjoy experimenting with new culinary techniques that Nigella will share with them during her appearance."

Says Lawson, "I am delighted to have this opportunity to speak directly to QVC viewers about the products that I passionately wanted for my own kitchen - that's where the collection came from. These are the items I put my heart into and I hope people will use them and love them as much as I do. We all need life to be made easier in the kitchen."

All items will be available through QVC at 800.345.1515 or http://www.qvc.com/.

QVC, Inc., a $5.4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa.

Source: QVC, Inc.

CONTACT: Tara Hunter, +1-484-701-8163, tara_hunter@qvc.com or Kate Patarcity, +1-484-701-1028, kate_patarcity@qvc.com, both of QVC, Inc.

Web site: http://www.qvc.com/

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