WorldNow to Use TACODA's Audience Management Services for National Advertisers on Network of 147 Local Media Web sites

WorldNow to Use TACODA's Audience Management Services for National Advertisers on Network of 147 Local Media Web sites Will Extend Behavioral Targeting to 93 Local Markets Covering 63% of U.S. NEW YORK, Jan. 18 /PRNewswire/ -- WorldNow, the leading provider of Internet technology, revenue and content solutions for media companies, announced today that it has signed an agreement to use TACODA's Audience Management Services(TM) (AMS) to enable behavioral targeting by national, regional and local advertisers on 147 local media Web sites in the WorldNow Network. Local broadcast television, cable, and newspaper Web sites use WorldNow's proprietary web publishing, platform and video streaming solutions to capitalize on the emerging revenue opportunities presented by web-based news and advertising. WorldNow also sells national online advertising to major advertisers seeking national or strong regional reach. The WorldNow Network generates more than 250 million page views (and +4 million video streams) from 20 million unique users each month. "Over the last three years WorldNow has helped local media companies generate millions of dollars in incremental revenue with online, streaming video and convergence advertising," says Gary Gannaway, CEO of WorldNow. "With TACODA's AMS, WorldNow can make an even more significant revenue contribution to our partners as advertisers place a high value on the precision targeting TACODA will provide for our inventory." TACODA's AMS will allow both WorldNow's national and affiliates' ad sales staffs to easily create valuable audience segments from its affiliates' sites that are attractive for advertisers. For example, specific sites' visitors may be segmented by video watched and stories read, and then served ads based on this observed behavior. WorldNow and affiliates' staff will be able to leverage AMS' specific tools for television sites such as reach & frequency reporting and data integration for on/offline promotions. TACODA's is the only behavioral targeting technology with documented success in the television sector. WorldNow is the second network to deploy behavioral targeting (BURST signed with TACODA earlier this year) and is the first to specialize in reaching consumers on a local market basis. "WorldNow is in a unique position to assess user behavior in 93 separate markets and produce audience segments that meet the needs of both major national advertisers which might want to customize their ads for each market, and local advertisers interested in targeted programs to certain audiences," says TACODA CEO Dave Morgan. "Based on WorldNow's innovations in streaming video advertising and our success in working with sites with strong offline television brands, I expect we will jointly develop further ways to use AMS for their partners' advantage." Among the Web sites in the WorldNow Network are station groups: LIN, Liberty, Raycom, Meredith Broadcasting, and New York Times Broadcasting. TACODA's Audience Management Services help web publishers, particularly those with large user bases, create comprehensive profiles of site visitors which can be grouped into audience segments of interest to particular advertisers. A combination of demographic data and user behavior results in constantly refreshed audience segments that marketers can target with precision and efficiency. Profiles can be regrouped to meet the specific targeting needs of marketers. TACODA's comprehensive targeted marketing technology and enhanced ad-reporting helps publishers collect data about people who visit their Web sites, analyze that data for behavioral, demographic and other attributes to create advertiser-valued audience segments, and target online and offline ads, email, direct mail, and other content to those segments. More than 2,700 TACODA-enabled Web sites reach over 80 percent of the US Internet audience each month. TACODA has nearly three-dozen corporate customers, mostly Fortune 1000 businesses, and includes thirteen of the top 20 newspaper companies in the US. Among its clients are: NYTimes.com; Boston.com; IDG's Infoworld; Cox Newspapers; The Weather Channel's weather.com; Gannett's USAToday.com; iVillage; The Tribune Company; The Associated Press; E.W. Scripps Company's Scripps Networks and Scripps Newspapers; McGraw-Hill's BusinessWeek.com; Primedia's About.com; Belo Interactive; USNews.com; Forbes.com; Advance Publications' Advance Internet; Media General; Hearst Corporation's Albany Times-Union.com, Houston Chronicle and SFGate.com; Hollinger International's Chicago Sun Times; Landmark Communications' Pilot Online; 2,000-site ad network BURST! Media; Morris Communications; Tech Tracker; PlanetOut; Canada's Torstar; Bizjournals.com, the new media division of American City Business Journals and The Copley Press Inc. New York based WorldNow is the leading provider of Internet technology, revenue and content solutions for more than 200 local media properties (including broadcast TV, newspapers and cable). WorldNow has built the largest network of local news and information Web sites in the nation. For local media companies: WorldNow offers revenue programs, national content offerings, consulting services and on-going customer support enabling local news organizations to establish Internet businesses that grow their audience, enhance their brand and drive new profits. For advertisers: WorldNow offers the unique convergent marketing opportunity to connect with a targeted local consumer base. By combining the strength of local broadcast news, the power of on-air promotion, and the trust of established television brands with a unique Internet marketing platform, the WorldNow Network reaches over 8 million unique visitors each month, and has sales representation agreements reaching over 20 million unique visitors each month. TACODA, AUDIENCE MANAGEMENT SERVICES, AMS, and THE AUDIENCE COMPANY are trademarks of Tacoda Systems, Inc. Source: WorldNow CONTACT: George H. Simpson Communications, Office, +1-212-309-9068, or Mobile, +1-203-521-0352, georgehsimpson@att.net, for WorldNow Web site: http://www.worldnow.com/ ------- Profile: International Entertainment