Memorex M-Flyer Delivers Industry's Fastest and Highest Capacity Portable Storage in Executive-style USB Flash Drive

Memorex M-Flyer Delivers Industry's Fastest and Highest Capacity Portable Storage in Executive-style USB Flash Drive TravelDrive M-Flyer Delivers High Performance, Style and Up to 2GB of Storage in Sleek, Aerodynamic Design Consumer Electronics Show 2005 Las Vegas Convention Center, Central Hall Booth #11635 LAS VEGAS, Jan. 6 /PRNewswire/ -- Memorex takes mobile storage to new heights with M-Flyer(TM), the newest member of its TravelDrive(TM) family of USB 2.0 flash drives. M-Flyer is an executive-style USB flash drive that features a sleek and aerodynamic design, top-of-the-line speeds and capacities, a retractable USB connector, software suite, and a number of convenience accessories. (Photo: http://www.newscom.com/cgi-bin/prnh/20050106/LATH032 ) Just as its sleek, aerodynamic look harkens to the name, the TravelDrive M-Flyer soars to the top of the USB flash drive market with category-leading read speeds of up to 25MB per second and write speeds of up to 17MB per second -- making it one of the fastest available. The scratch-resistant, stainless steel casing and elegant curves of M-Flyer reinforce the upscale image of this premium product, which is ideal for executives and anyone with discriminating tastes about their high-tech gear. It is also perfect for advanced users who have had other USB flash drives, but now want the top model on the market. The M-Flyer is Memorex's response to a growing trend in the USB flash drive category that has seen this otherwise common digital storage device transition into a fashion statement, similar to the trend in mobile phone products, where a sense of personal style plays a great role in the purchasing decision. "We designed M-Flyer for consumers with discerning tastes, who seek tech gear with a professional look and high performance," said Allen Gharapetian, vice president of marketing and product development. "Widespread adoption of USB flash drives is quickly growing as more consumers discover this mobile storage medium for its convenience and reliability in transporting video, MP3 files, photos and important data." According to analyst firm IDC, more than 23 million USB flash drives were shipped in 2003, and by 2008, that number is expected to grow more than 500 percent to 125 million units. Memorex offers the TravelDrive M-Flyer with the industry's highest available storage capacities -- 512MB, 1GB and 2GB. Similar to Memorex's other TravelDrive flash drive products, M-Flyer is ideal for transferring all types of digital files from computer to computer -- even from Mac to PC -- and back again. M-Flyer features a retractable USB connector that pops out by depressing the back of the drive for easy connection to a computer's USB port. Once removed from a USB port, the USB connector pops back into its casing with the press of a button, making this sleek, portable storage device even more compact. The device also features a blue LED light, which illuminates when the device is properly connected and flashes when data is being transferred to or from the drive. "The M-Flyer was truly designed as a premium product, from its elegant design to its passel of convenience accessories," said Steve Fung, product marketing manager, flash storage products. "With its advanced speeds and retracting USB connector, it is a marriage between form and function." Each M-Flyer includes value-added security and productivity software, to assist the user with activities such as: * E-mail: Application allows user to access and synchronize their email from any Internet-connected PC * File Compression: Application allows user to quickly compress large files for easier e-mailing * PC Security: Application turns the M-Flyer into a key capable of unlocking access to a PC when inserted into a USB port, and locking the PC again upon removal; it is programmable for automatic unlocking based on a timer setting The M-Flyer also features a USB cable, lanyard and carrying case for the ultimate in portable storage. As a leader in digital storage products, Memorex also announced today at the International Consumer Electronics Show (CES) its new 16x Dual-Format, Double-Layer DVD Recorders in both internal and external models, the latest introductions in an award-winning line of optical drives; Director's Cut Recordable DVDs, in standard and mini DVD formats, which come packaged in a movie reel-style metal tin and include several features that help eliminate threats to DVD preservation; and Cool Colors DVD+R discs in blue, green, red, yellow and purple with equally colorful slim movie box cases. Pricing and Availability The TravelDrive M-Flyer will be available in February for a suggested retail price of $89.99 for 512MB of capacity, $129.99 for 1GB of capacity, and $249.99 for 2GB of capacity. Is it live or is it Memorex?(R) Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at www.memorex.com. Memorex and the Memorex logo are registered trademarks of Memorex International Inc. TravelDrive and M-Flyer are registered trademarks of Memorex International Inc. All other trademarks and registered trademarks are the property of their respective companies. Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050106/LATH032 AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Memorex CONTACT: Jamie Ernst, +1-210-495-5757, jernst@brodeur.com, or Lisa Grau (onsite at CES), +1-760-207-9090, lgrau@brodeur.com, both of Brodeur Worldwide, for Memorex Web site: http://www.memorex.com/ ------- Profile: International Entertainment