Jabra Takes Headsets to the Next Level and Releases Industry's Most Advanced Bluetooth(R) Device

Jabra Takes Headsets to the Next Level and Releases Industry's Most Advanced Bluetooth(R) Device Jabra(R) BT800 Is First to Combine Caller ID Display, Built-In Ring Tones, Vibrator Alert and DSP Technology for Ultimate Convenience and Superior Sound Quality CHICAGO, Jan. 6 /PRNewswire/ -- Jabra(R), a leading brand of hands-free communication products for the mobile consumer market, is announcing the shipment of its latest Bluetooth(R) product, the Jabra BT800 -- the industry's most advanced Bluetooth headset. The Jabra BT800 combines more features than any other headset and sets the standard for future devices by incorporating many of the same typical features normally accessed via a mobile phone directly into the headset. The Jabra BT800 combines unique over-the-ear headset design with cutting- edge technology including a backlit display, call vibrate feature, a variety of ring tones and digital signal processing (DSP) technology for improved sound quality and clarity. The headset also features a jog wheel for volume control and menu navigation, a mute button, and USB connectivity for charging directly from a PC. The enhanced functionality gives users added convenience and freedom from their phone. The display is a complete information source for the headset and provides caller ID and a menu for access to the battery status, a call list, and settings for selecting ring tones, ring type, language, the light on the display and Bluetooth connection. The caller ID feature is especially convenient for users who wish to see who is calling when they are not wearing the headset or between calls. When working in an office, for example, and the headset is in a user's pocket or on a desk, they can easily see who is calling. The display for caller ID on the headset means that users will always know who's calling without having to look at their phone. "The Jabra BT800 enables users to do more with their headset than ever before, and is designed for people who want to own the very latest in design and innovation," said David Hogan, vice president of sales and marketing, Jabra North America. "With the Bluetooth headset market expected to exceed 15 million in 2004*, we believe the Jabra BT800 is well positioned to provide a state-of-the art headset solution for customers who want the most functionality available." The Jabra BT800 is also the first Bluetooth headset to feature a fully- integrated DSP solution. By integrating the DSP together within the Bluetooth chipset, the Jabra BT800 is able to take advantage of new patent-pending DSP technology resulting in enhanced audio performance. The additional proprietary software programming within the DSP solution enables an overall improvement in the sound quality through reducing background noise and automatically adjusting the volume control when in noisy surroundings such as in a car, airport, busy office or on a train. "By adding DSP technology, The Jabra BT800 offers superior sound quality by significantly reducing interference from troublesome background noises such as traffic or in-car noise. The headset continually adjusts the volume level based on the ambient background noise, resulting in the incoming voice coming through much clearer. In addition, since the headset digitally improves the signal, the user can also hear the person they are speaking to much better," said Niels-Henrik Valentin Knudsen, senior product manager, Jabra. The Jabra BT800 features are easy to use and access, and are similar to the operation of a mobile phone. Just four controls; the mute button, jog wheel, call 'Answer' and 'End' buttons provide access to all the functions offered by the headset. The jog wheel can be used as a volume control during a call or for scrolling through menu functions in standby mode. Users can also select from five ring tones in the headset, or use the call-vibrate feature so calls can be silently detected. The display allows users to view either the name or number of the caller depending on the mobile phone and is placed on the inside of the headset ensuring privacy during the conversation. The display also offers information in multiple languages including English, German, French and Spanish. Jabra BT800 in summary * Digital Signal Processing improves audio performance in noisy and windy conditions * Blue back-lit display for 'Caller ID' * Five different ring tones * Mute, last number redial, voice dialing, call from call list, reject call and call waiting * Menu options accessed with intuitive and easy to use jog wheel * Separate 'Answer' and 'End' buttons * Direct charging from PC through its own USB cable * Up to six hours of talk time and 125 hours standby time * Supports Bluetooth version 1.1 and 1.2 headset and hands-free profiles * Weighs less than one ounce Pricing and Availability The Jabra BT800 is now shipping in North America with a suggested retail price of $149. About Bluetooth Bluetooth wireless technology is allows users to make effortless, fast connections between various communications devices, such as headsets, mobile phones and desktop & notebook computers. Bluetooth wireless technology operates on a globally available frequency band intended to ensure communication compatibility worldwide. The Jabra BT800 complies with the latest Bluetooth 1.2 specification, which supports Adaptive Frequency Hopping (AFH) minimizing wireless frequency interference, and Fast Connect, which significantly reduces the connection time between devices. For further information about Bluetooth please visit http://www.bluetooth.com/ About Jabra Jabra is a leading consumer brand of innovative hands-free mobile communication products including corded and wireless Bluetooth headsets and mobile accessories. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is available at major retailers worldwide. Jabra is a brand of GN Mobile, a business unit within GN Store Nord based in Copenhagen, Denmark. GN Mobile contains both the Jabra brand of products and GN's original equipment manufacturing (OEM) business. More information can be found on the website at www.jabra.com About GN Store Nord GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally and the company is traded on the Copenhagen Stock Exchange (Reuters: GN.CO; Bloomberg: GGNDF). For more information visit www.gn.com Jabra(R) is a registered trademark of GN Netcom. All other trademarks included herein are the property of their respective owners. The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Netcom is under license. * Source: In-Stat/MDR Source: Jabra CONTACT: Heidi Adams, Director of Marketing, GN Mobile (GN Netcom Inc.), +1-760-489-4020, hadams@jabra.com; or Jamey Long, Associate Vice President, BERKMAN Communications, +1-619-231-9977, cell +1-619-813-2996, Jamey@berkmanpr.com, for Jabra Web site: http://www.gn.com/ Web site: http://www.jabra.com/ ------- Profile: International Entertainment