Memorex Introduces New DVD Media for Home Movie Recording

Memorex Introduces New DVD Media for Home Movie Recording Director's Cut DVDs Feature Movie Reel-Style Tins and Other Safeguards for Long-Term Protection of DVDs Consumer Electronics Show 2005 Las Vegas Convention Center, Central Hall Booth #11635 LAS VEGAS, Jan. 6 /PRNewswire/ -- Memorex puts consumers right in the director's chair with its new Director's Cut Recordable DVD media. Ideal for movie buffs and novice home movie producers, the Director's Cut DVD family, available in standard and mini DVD formats, comes packaged in a movie reel-style metal tin and includes several safeguards that help eliminate threats to DVD preservation. (Photo: http://www.newscom.com/cgi-bin/prnh/20050106/LATH036 ) At eight centimeters in diameter, Director's Cut Mini DVD-R discs are ideal for home video recording with DVD camcorders like the Sony Handycam(R), as well as mobile storage of multimedia presentations, videos and MP3 files. The full-sized DVD+R discs are ideal for transferring VHS tapes to DVD and saving home movies, in addition to mobile storage of precious photos, favorite music and important data. The unique movie reel-style metal tins come with each package of Director's Cut media. Reminiscent of movie vault storage, these tins help maintain the integrity of important recordings by preventing exposure to light, one of the top threats to proper DVD preservation. "Given that nearly a third of all blank media sold in the USA are Memorex branded discs, we are in a uniquely advantageous position to know what consumers are looking for to further enhance their DVD and CD recoding experience," said Allen H. Gharapetian, vice president, marketing and product development. "Armed with that knowledge, we have created a line of specialty media products that are designed to provide not only a higher level of satisfaction but also create new ways for our customers to experience the advantages of our wide selection of quality recording products." Director's Cut DVDs also feature Memorex's DuraLayer(TM) Technology, a special scratch-resistant hard coating that eliminates other threats to DVD preservation like dust, debris and rough handling. "As consumers widely embrace home video recording, Memorex Director's Cut Recordable DVDs provide a safe, fun and easy way to capture, save and share home movies that last a lifetime," said Brad Yeager, senior product marketing manager for digital media. "Memorex continues to deliver the most complete line of recordable media available at retail, and with added features like DuraLayer hard coating, consumers can be confident that Memorex DVDs offer the latest technology for video and data preservation." To complement their line of Director's Cut Recordable DVD media, Memorex also introduced today at CES its new 16x Dual-Format, Double-Layer DVD Recorders in both internal and external models. The recorders are the latest introductions in an award-winning line of optical drives. Pricing and Availability Memorex Director's Cut Recordable Media will be available in retail stores in February. A 10-pack of standard 4.7 GB Director's Cut DVDs with movie can will retail for a suggested price of $14.99. A 10-pack of 1.4 GB Director's Cut mini DVDs with movie tin will retail for a suggested price of $14.99. Is it live or is it Memorex?(R) Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at www.memorex.com. Memorex and the Memorex logo are registered trademarks of Memorex International Inc. DuraLayer is a trademark of Memorex International Inc. All other trademarks and registered trademarks are the property of their respective companies. Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050106/LATH036 AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Memorex CONTACT: Jamie Ernst, +1-210-495-5757, jernst@brodeur.com, or Lisa Grau (onsite at CES), +1-760-207-9090, lgrau@brodeur.com, both of Brodeur Worldwide, for Memorex Web site: http://www.memorex.com/ ------- Profile: International Entertainment