Memorex Introduces Cool Colors DVD+R Media

Memorex Introduces Cool Colors DVD+R Media Five New Colors Make DVD Recording Even Cooler Consumer Electronics Show 2005 Las Vegas Convention Center, Central Hall Booth #11635 LAS VEGAS, Jan. 6 /PRNewswire/ -- Memorex, the number one brand of digital media and media accessories, presents a more stylish and fun way to save TV, home movies, data files and more with its new 8x write speed Cool Colors DVD+R media. Available in a 10-pack, Memorex Cool Colors DVD+R media features discs in blue, green, red, yellow and purple with equally colorful slim movie box cases. The slim movie box cases protect DVD discs from scratches and the damaging effects of dust and light, and feature a patented center hub that is specially designed to prevent disc damage as DVDs are inserted and removed. Memorex DVD+R discs are write-once, record at 8x speed and can store up to 4.7GB of data or two hours of video. "Memorex Cool Colors DVD+R media offers consumers yet another way to express their creativity. Whether consumers use the discs for a home movie project or a digital slide show, these colorful DVDs add style to consumers' digital creations," said Brad Yeager, senior product marketing manager for digital media. "Consumers depend on DVD storage to save and share large amounts of important data, video and photos. Memorex consistently provides more solutions for every digital storage need." Memorex leads the DVD+R media category with more than 27 percent market share through the third quarter of 2004 based on unit sales, according to NPD Group. This is two and a half times greater than the number two vendor and represents a unit share increase of 2.5 percent over the same period in 2003. This makes Memorex number one in the DVD+R category for the third year in a row. Memorex also leads in the DVD+RW category with 54 percent unit share, over six times that of the number two vendor. Memorex is a DVD+RW Products Promotion Group (DPPG) member of the DVD+RW Alliance, a group of industry-leading personal computing manufacturers, optical storage and electronics manufacturers committed to developing and promoting a universally compatible, rewritable DVD format to enable true convergence between personal computing and consumer electronics products. Memorex also offers more DVD+R/+RW package configurations than any other retail brand of media. To complement Memorex Cool Colors DVD+R discs, Memorex today also introduced at CES its new 16x Dual-Format, Double-Layer DVD Recorders in both internal and external models. The recorders are the latest introductions in a line of award-winning optical drives. Pricing and Availability Memorex Cool Colors DVD+R media will be available in retail stores nationwide in February. Discs will be available in 10-packs, with a suggested retail price of $14.99 per pack. Is it live or is it Memorex?(R) Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at www.memorex.com. Memorex and the Memorex logo are trademarks of Memorex International Inc. All other trademarks and registered trademarks are the property of their respective companies. Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof. Source: Memorex CONTACT: Jamie Ernst, +1-210-495-5757, jernst@brodeur.com, or Lisa Grau (onsite at CES), +1-760-207-9090, lgrau@brodeur.com, both of Brodeur Worldwide, for Memorex Web site: http://www.memorex.com/ ------- Profile: International Entertainment