KB Home Offers to Adopt Community on ABC's Hit Show 'Desperate Housewives'

KB Home Offers to Adopt Community on ABC's Hit Show 'Desperate Housewives' Wisteria Lane Resembles Communities Built by Homebuilder LOS ANGELES, Jan. 17 /PRNewswire-FirstCall/ -- KB Home (NYSE:KBH), one of America's premier homebuilders, has offered to adopt the cul-de-sac of Wisteria Lane and the community it is portrayed in on ABC's prime-time hit show "Desperate Housewives." In a letter sent to the show's executive producer, KB Home congratulated Marc Cherry on his show's recent People's Choice Award for Favorite New TV Drama and its two Golden Globe Awards and offered to adopt the community as one of its own by offering its name and logo likeness in future episodes of "Desperate Housewives." "This seems like a natural fit," said Derrick Hall, KB Home's Vice President, Corporate Communications. "We are offering an opportunity to merge two powerful, popular, and significant brands. Their community deserves an identification and KB Home -- the most recognizable name in homebuilding -- can deliver it." In its letter to the executive producer of "Desperate Housewives," KB Home writes, "Putting aside the problems, personalities, and idiosyncrasies of the residents created by your brilliant script, we are impressed by the familiarity and beauty of the community's 'Wisteria Lane' ... there is a clear correlation with your family extras on the set who wave to passing by neighbors, ride bikes down their wide block, and take obvious pride in the appearance of their homes." A firm believer in building communities and neighborhoods, KB Home set a record by delivering homes to nearly 32,000 families in 2004. KB Home builds award-winning neighborhoods in 36 of the major markets and in all of the Top 10 fastest-growing U.S. cities, according to a recent Census report. About KB Home Building homes for nearly half a century, KB Home is one of America's premier homebuilders with domestic operating divisions in some of the fastest-growing regions and states: West Coast-California; Southwest-Arizona, Nevada and New Mexico; Central-Colorado, Illinois, Indiana and Texas; and Southeast-Florida, Georgia, North Carolina and South Carolina. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2004, the Company delivered homes to 31,646 families in the United States and France. It also operates a full-service mortgage company for the convenience of its buyers. Founded in 1957, and winner of the 2004 American Business Award for Best Overall Company, KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit http://www.kbhome.com/. For more information contact: Derrick Hall (310) 231-4142 dmhall@kbhome.com Source: KB Home CONTACT: Derrick Hall of KB Home, +1-310-231-4142, dmhall@kbhome.com Web site: http://www.kbhome.com/ ------- Profile: International Entertainment