Blue Martini Announces Commerce 6.5 With Guided Selling

Blue Martini Announces Commerce 6.5 With Guided Selling Blue Martini Commerce 6.5 with Guided Selling Extends Retailers' Ability to Guide Consumers Through the Selection of Complex Products SAN MATEO, Calif., Jan. 18 /PRNewswire-FirstCall/ -- Blue Martini Software (NASDAQ:BLUE) announces Blue Martini Commerce 6.5 with Guided Selling, the industry's first solution from a single vendor to integrate guided selling with multi-channel, business-to-consumer commerce. Blue Martini Commerce 6.5 with Guided Selling guides consumers through personalized interactions to help them select the most relevant product or service. The solution benefits consumers by helping them find the exact product they want more quickly, leading to a higher likelihood of purchase and greater satisfaction. The solution benefits retailers by increasing the number of customers who visit a store and purchasing, reducing shopping cart abandonment rates, and improving website look-to-buy. Blue Martini Guided Selling extends websites and interactive touchpoints such as kiosks, point-of-sale devices, and mobile devices by guiding consumers and sales associates through the complexity of selecting products from large assortments with many features. Taking digital cameras as an example, a retailer can use Guided Selling to help consumers more easily navigate through the rich feature set of different digital camera offerings, helping them select the product that best meets their needs. One consumer might start with zoom features while another might begin with picture quality; Blue Martini Guided Selling 6.5 lets consumers start with the feature most important to them and helps structure their choices as they decide. "Over the past six years, consumer websites have evolved through improved browsing, personalization, and search, but none of these advancements have helped guide consumers to select the right product or service," said Monte Zweben, Chairman and CEO, Blue Martini Software. "Guided Selling delivers on this vision, helping consumers select products more easily and quickly. Retailers who use Guided Selling will sell more than their competitors because they make the shopping experience easier for the consumer." Blue Martini Commerce 6.5 with Guided Selling will be available in March 2005 as an extension to Blue Martini Commerce. About Blue Martini Software Blue Martini Software is a leading provider of sales optimization systems. Our software proactively guides sales people, partners, and customers through sales interactions, helping them to sell more. Over 170 companies worldwide including Carrefour, Debenhams, Harley-Davidson, Harrah's Entertainment, Kohl's, Mitsubishi, Panasonic, Saks Fifth Avenue, and Sprint have licensed our sales optimization systems to sell more effectively. Blue Martini Software is headquartered in San Mateo, California and can be reached at 650-356-4000 or www.bluemartini.com. NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names mentioned in this news release may be the trademarks of their respective owners and are mentioned for identification purposes only. This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development and licensing of software generally, including potential delays in software development or release, technical difficulties in software deployment or use, and long and variable sales cycles; competition and technological changes and developments; financial and other impacts of staffing reductions and other cost-control measures; risks associated with foreign operations and economies; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and other filings with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at www.sec.gov. Blue Martini Software assumes no obligation to update the information in this news release. Source: Blue Martini Software CONTACT: investors, Lasse Glassen of Financial Relations Board, +1-310-407-6517, or ir@bluemartini.com, for Blue Martini Software; or media, Laurie Gibson of B3 Communications, Inc., +1-650-969-0764l, or gibson@b3communications.com, for Blue Martini Software Web site: http://www.bluemartini.com/ ------- Profile: International Entertainment