Cdigix and Virgin Digital Team Up to Offer Digital Music to Graduating College Students

Cdigix and Virgin Digital Team Up to Offer Digital Music to Graduating College Students Graduating Ctrax Users Will Maintain Access to Music Collection and Subscription Through Virgin Digital ENGLEWOOD, Colo., and LOS ANGELES, Dec. 2 /PRNewswire/ -- Cdigix, the leading provider of digital media services for college campuses, and Virgin Digital, the digital entertainment platform of the Virgin Group, today announced an affiliate agreement to create an "alumni solution" for students graduating from Cdigix partner schools. Through this agreement, graduating students using the Cdigix music service, Ctrax, will be able to roll their Ctrax subscription or ala carte downloads over to Virgin Digital's Music Club without risk of losing their accumulated library of music. Virgin Digital and Cdigix expect to launch the service as early as April 2005, and the two companies will also create marketing opportunities to promote each others' services in the college and university marketplace. "Ctrax reaches a diverse and active digital music market that is very important to Virgin Digital, and we are excited to be working with Cdigix to extend their Ctrax music service to graduating students," said Zack Zalon, President of Virgin Digital. "This relationship enables the graduates to experience high-quality music in an environment that encourages music discovery through our digital music store, digital music club subscription service or free digital radio offering." The Ctrax service is powered by MusicNet and features over one million legally downloadable songs. Cdigix recently announced the addition of three new schools to their roster increasing their reach to more than 200,000 students at 12 schools and plans to announce additional universities in the coming weeks. "It was very important to us that we choose a digital music partner that speaks to our target audience, offering the most comprehensive, high-quality music collection available," said Brett Goldberg, president of Cdigix. "Virgin Digital offers music fans of all ages the most compelling user experience of all the services we examined. As a college only service, we felt it was important for our graduating users to be able to take their music with them, as well as grow their music collections as members of Virgin Digital." "Purdue launched the Ctrax music service in September 2004 and the student response has been very positive. Students are enjoying the Ctrax offering and find the service easy to use," said Steve Hare, Associate Vice President, ITaP / Security and Privacy at Purdue. "It is now an additional benefit to be able to offer our graduating students the option to take their music collection with them and be able to have easy access to the Virgin Digital service." Ctrax pricing varies per participating school, which can consist of roughly $3 for a monthly subscription while some schools assist with underwriting the costs. Through the Virgin Digital Megastore, users are able to buy tracks for $0.99 per song and from $9.99 per album. The Virgin Digital Music Club is priced at $7.99 per month enabling members to listen to anything from the entire store on their PC. About Cdigix Since 2002, Cdigix has delivered customized packages featuring legal music (Ctrax), video on demand programming (Cflix) and educational media (Clabs) to colleges and universities. Cdigix works with leading commercial entertainment companies and universities to provide customized music, movie and educational services to college students via institutions' internal IP infrastructures. Cdigix currently provides digital media services to an audience of more than 200,000 college students at 12 universities today. The company is headquartered in Englewood, Colo. More information can be found at www.cdigix.com. About Virgin Digital Virgin Digital, part of the Virgin Group Ltd., is a leading digital music company offering consumers the most comprehensive digital music service available. Virgin Digital is responsible for leveraging new technologies and combining them with Virgin's unrivaled heritage in music to build innovative and highly successful digital consumer offerings. Virgin Digital has created an experience for passionate music lovers that is exciting, fun, dynamic, and the best of breed. Virgin Digital is the first true music-retail driven digital entertainment experience, featuring a massive download store, digital music club, integrated digital radio, music & portable device management tools and the most sophisticated customer service functions ever found in a music service. Source: Cdigix; Virgin Digital CONTACT: Ann Garrett of Cdigix, +1-818-501-8499, anngarrett@earthlink.net; or Karen DeMarco of mPRm Public Relations, +1-323-933-3399, kdemarco@mprm.com, for Virgin Digital Web site: http://www.cdigix.com/ ------- Profile: International Entertainment