Rock and Ride Concert Series Presented by Redsand to Kick Off Dec. 5, 2004

Rock and Ride Concert Series Presented by Redsand to Kick Off Dec. 5, 2004 Free, Open to the Public Concert Series Brings Today's Hottest New Bands to the Slopes of Mountain High Resort in Wrightwood, Calif. LAGUNA BEACH, Calif., Nov. 30 /PRNewswire/ -- The Rock and Ride Concert Series presented by Redsand will kick off with a free show by San Diego's Reeve Oliver on Dec. 5, 2004, at Mountain High Resort in Wrightwood, Calif. The concert will be the first in a series of six free, open to the public concerts that will bring emerging talent to the slopes of Mountain High Resort, Southern California's most popular resort. "There's no better way to make a day on the mountain more exciting than by providing great live music from talented up-and-coming bands," said Vipe Desai, president of Propaganda Headquarters, Inc., which produces the Rock and Ride Concert Series. All of the free and open to the public concerts will start at noon and feature a mini-festival with vendors and giveaways by Redsand, Dragon Optical, Fender and The Militia Group. The series will launch on Dec. 5 with a show by local pop-punkers and 2003 San Diego Music Award winners Reeve Oliver, who recently released their full-length debut on The Militia Group. The second concert in the series will take place on Dec. 18 and feature Greenbrier Lane, whose song "Christmastime in the 909" inspired this year's Christmas CD -- also entitled "Christmastime in the 909" -- from KROQ's Kevin and Bean. The remaining, 2005 dates in the series are Jan. 14, Feb. 6 and 12, and March 5, with bands to be announced at a later date. For more information about the Rock and Ride Concert Series, log on to www.rockandride.net. About Redsand Redsand was founded on the beaches of Southern California in 1985 and inspired by the "independent spirit" that is a fundamental part of the coastal lifestyle. Over the years, Redsand has developed into a multi-dimensional brand, blending all of the elements of youth culture: surf, skate, snow, music and art. Redsand's recent move to Irvine, Calif., has positioned the company in the heart of the Orange County action sports industry, cultivating the roots that originated the brand. For additional information on Redsand please email to redsand@pery.com. About Propaganda Headquarters, Inc. Located in Laguna Beach, Calif., Propaganda HQ is a youth marketing agency that creates original concepts, promotions and events that reach young, active consumers. Since 2001, the company has served as a bridge between corporations and the action sports and music markets. We believe that for strategies to be successful, you must first capture the hearts of consumers, and then their behavior will follow. You have to INFORM, INFLUENCE, INSTIGATE, INCITE and INSPIRE them into action. For more information, please log on to www.propagandahq.net. For further information, please contact Vipe Desai, President of Propaganda Headquarters, Inc., +1-949-499-4330, ext. 13, vipe@propagandahq.net. Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Vipe Desai http://www.profnet.com/ud_public.jsp?userid=347858 Source: Propaganda Headquarters, Inc. CONTACT: Vipe Desai, President of Propaganda Headquarters, Inc., +1-949-499-4330, ext. 13, vipe@propagandahq.net Web site: http://www.propagandahq.net/ http://www.rockandride.net/ ------- Profile: International Entertainment