Hong Kong Philharmonic Orchestra Launches New Visual Identity for 2004 / 2005 Programme

Hong Kong Philharmonic Orchestra Launches New Visual Identity for 2004 / 2005 Programme HONG KONG, Nov. 30 /Xinhua-PRNewswire/ -- Marketing and design agency, Monopoly Design, has unveiled a new visual identity to launch the Hong Kong Philharmonic Orchestra's 2004 / 2005 concert series. The season, which runs through to July 2005, welcomes for the first time maestro Edo de Waart in his first season as the Hong Kong Philharmonic's Artistic Director and Chief Conductor. The new design is consequently themed, "The new era with Edo de Waart" and has been applied across all marketing communications for the orchestra. This includes all collateral print materials for the 2004 / 2005 season from the season guide, invitation for the launch of the programme, ticket holder, postcards and the overall style guide for the house programme, print ads, the concert leaflet, to the always popular concert poster. Monopoly Managing Director, Andy Blank, who led the project to establish the new image notes that one of the biggest challenges for the creative team was to create a compelling and visually striking design that would heighten the profile and generate excitement for the Hong Kong Philharmonic's forthcoming season. "The essence of our design was to introduce engaging imagery to create a clean and captivating appeal," states Blank. "Black and white photography captures Edo de Waart in natural, real scenario, orchestral poses. A focus on body language draws the audience in forming an initial relationship and reflecting brand values of vigor, integrity, passion and trust. Core values of quality and professionalism are also effectively portrayed throughout the full range of materials." The Hong Kong Philharmonic recently launched the new visual identity at a Season Announcement and Celebration held for patrons and guests at IFC 2. "The new design takes the Hong Kong Philharmonic brand to another level, truly reflecting a new image for the Orchestra under the leadership of our new Artistic Director. It also captures the spirit of this year's concert series which, once again, brings together legendary performers and overwhelming musical experiences," says Mr Joseph Wong, Head of Marketing of the Hong Kong Philharmonic Orchestra. "Of the whole process," Wong said, "Monopoly's work has been exceptional. The creative and development process was, for us, relatively straightforward and we received unparallel effort and input from the team at Monopoly Design." "We are therefore confident that the designs will make this year's programme stand out, complementing our efforts to brand the Hong Kong Philharmonic on the international stage as Asia's world orchestra." Editor's Information Established in 1986, Monopoly Design is a full service corporate branding and graphic design agency whose range of services include brand development, corporate identity, advertising and direct marketing. Founded by Managing Director, Mr Andy Blank, the agency expanded into multimedia and online design during the mid 1990s and is today one of the largest multi-design agencies in Hong Kong. For further information on Monopoly Design and their range of corporate branding services, please visit: http://www.monopolydesign.com/ . Please note that photographs of the campaign for the Hong Kong Philharmonic also accompany this press release. To receive a copy of these photographs, please contact Janet Middlemiss on (852) 9195 7829 or at janet@jemworldwide.com . Press Contact: Janet Middlemiss JEM Worldwide Tel: +852-2857-3832 Fax: +852-2840-1284 Email: janet@jemworldwide.com Source: Monopoly Design CONTACT: Janet Middlemiss of JEM Worldwide, +852-2857-3832, or fax, +852-2840-1284, or janet@jemworldwide.com, for Monopoly Design Web Site: http://www.monopolydesign.com/ ------- Profile: International Entertainment