THE MASTERS Grows 10% on CTV, TSN, and RDS

THE MASTERS Grows 10% on CTV, TSN, and RDS

- More than 1.5 million viewers watched yesterday's final round on CTV, TSN, and RDS -

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TORONTO, April 11, 2016 /CNW/ - All eyes in Canada were on THE MASTERS yesterday, as Danny Willett landed the coveted Green Jacket in what would turned out to be a heartbreaking tournament for reigning champion Jordan Spieth. Overnight data from Numeris confirms that audiences for THE MASTERS on CTV, TSN, and RDS are up 10% compared to last year's tournament.

More than 1.5 million viewers watched yesterday's final round (704,000 on TSN; 585,000 on CTV; 242,000 on RDS), which saw Spieth quadruple-bogey on Hole 12 and then nearly recover to reclaim his lead - only to lose it all to Willett.

The tournament peaked at 2.6 million viewers yesterday at 6:31 p.m. ET, as Willett made his final putt and received a standing ovation from the crowd at Augusta National Golf Club. Willett would become the first Englishman to win THE MASTERS in 20 years.

In total, the tournament attracted 11 million uniqueCanadian viewers to CTV, TSN, and RDS, marking an 8% increase compared to last year.

In addition, THE MASTERS wraps up as the most-watched tournament for TSN Digital platforms in 2016, attracting more than 300,000 video starts throughout the tournament.

THE MASTERS is one of 60+ iconic championships that live on TSN.

Golf on TSN
TSN and RDS are the home of golf's marquee championship events, with a slate that includes all four of golf's Majors - THE MASTERS, U.S. OPEN, the OPEN CHAMPIONSHIP, and the PGA CHAMPIONSHIP, as well as the RYDER CUP, PRESIDENTS CUP, and a slate of PGA TOUR events.

In December 2015, Bell Media announced a new media rights agreement with Augusta National Golf Club to become the exclusive Canadian broadcasters of THE MASTERS.

About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.

About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN's deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Barclays Premier League, Golf's Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

About RDS
RDS is Canada's French-language sports broadcasting leader and Québec's #1 specialty network. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, RDS.ca and RDS GO, RDS offers the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLS and MLS Cup, MLB and World Series, Olympic Games until 2026, FIFA World Cup until 2022 and EURO 2016, UEFA Europa League and Champions League, exclusive French-language broadcaster of the Montreal Alouettes, F1(®), and the Tour de France, RDS's slate of channels present more than 4,000 hours of live programming each year, including Montreal Impact soccer, UFC, the IIHF World Junior Championship, St. John's IceCaps hockey, NASCAR, PGA Tour golf including all four majors, ATP tennis including all four Grand Slam tournaments, Barclays Premier League, Seasons of Champions Curling and Skate Canada events. RDS is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

SOURCE CTV

CTV

CONTACT: Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca; Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca; Twitter: @TSN_PR

Web Site: http://tsn.ca


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