Royal Challenge Sports Drink Releases the #PlayBold Anthem

Royal Challenge Sports Drink Releases the #PlayBold Anthem

BANGALORE, India, March 21, 2016 /PRNewswire/ --



- You can Download the Anthem Here: http://www.liveinstyle.com/play-bold



- You can Watch the Anthem Here: http://www.liveinstyle.com/play-bold



Today's young Indian is about stepping out of their comfort zone and making bold
moves. Royal Challenge Sports Drink [http://www.liveinstyle.com/royal-challenge ] is all
set to fuel this unwavering aspiration by giving it a single sound through an anthem that
inspires the nation to #PlayBold [http://www.liveinstyle.com/play-bold ].



To view the Multimedia News Release, please click:



http://www.multivu.com/players/uk/7786751-royal-challenge-playbold-fan-anthem



The #PlayBold anthem is being released during the cricket season as a combined voice
of the nation to cheer and support the Indian cricket team. Bollywood's favourite
composer Salim Merchant has created the thumping music for this anthem starringVishal
Dadlani's explosive voice. The lyrics have been woven together by Sonal Dabral, Chairman
and Chief Creative Officer of DDB Mudra Group.



A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of
young Indians in different settings cheering and singing aloud 'Go India' and 'Play Bold'
and stars Virat Kohli [http://www.liveinstyle.com/play-bold ] and MS Dhoni
[http://www.liveinstyle.com/play-bold ].



Commenting on the anthem, Subroto Geed, Sr. VP - Marketing at United Spirits said,
"Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian
youth to follow their heart and make bold choices. We hope that the anthem's catchphrase
'Mere India, Tu Play Bold', becomes a single sound that does not just reflect our
country's love for cricket, but goes on to become the youth anthem for India."



"This is that electrifying time of the year when the entire country stands united
behind our team. It's been truly exciting to create this anthem to give us all one voice
to encourage our team and our country to Play Bold. The lyrics, music and video of this
anthem capture this powerful emotion, and we hope it will become the voice of billion
hearts," said Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group.



About United Spirits Limited  



United Spirits Limited (USL) is a subsidiary of Diageo plc, which is a global leader
in beverage alcohol with an outstanding collection of brands across spirits, beer and wine
categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits
making India one of its largest markets.



Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn
cases annually, involved in the manufacture, sale and distribution of beverage alcohol.
USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its
portfolio includes much-loved brands such as McDowell's No.1, Royal Challenge, Signature,
and Antiquity. USL also imports, manufactures and sells Diageo's iconic brands such
as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc inIndia. The company also
successfully operates strong brand extensions like Black Dog Sparkling Water, Smirnoff
Experience, Royal Challenge Sports Drink, McDowell's No.1 Soda and Bagpiper Soda among
others.



The company is listed on the BSE (Bombay Stock Exchange) and NSE (National Stock
Exchange). For more information about United Spirits Limited, our people, vision, brands,
and performance visit us at http://www.unitedspirits.in.



(Photo:
http://photos.prnewswire.com/prnh/20160314/10142039 )



 
Media Contact: 
Khushboo Benani 
Khushboo.benani@unitedspirits.in 
+91-80-39856907 
United Spirits Limited 


 






Photo:
http://photos.prnewswire.com/prnh/20160314/10142039




Video:
http://www.multivu.com/players/uk/7786751-royal-challenge-playbold-fan-anthem


Photo:http://photos.prnewswire.com/prnh/20160314/10142039
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160314/10142039
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7786751-royal-challenge-playbold-fan-anthem
United Spirits Limited


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