International Myeloma Foundation (IMF) Marches Toward a Cure with Takeda Oncology's 'Music 2 Fight Myeloma' Initiative for 'Myeloma ACTION Month'

International Myeloma Foundation (IMF) Marches Toward a Cure with Takeda Oncology's 'Music 2 Fight Myeloma' Initiative for 'Myeloma ACTION Month'

NORTH HOLLYWOOD, Calif., March 3, 2016 /PRNewswire/ -- The International Myeloma Foundation (IMF) - improving the quality of life of myeloma patients while working toward prevention and a cure - is pleased to announce Takeda Oncology's initiative this month to raise funds for IMF myeloma research and advocacy. In concert with the IMF's March "Myeloma ACTION Month" campaign, Takeda Oncology is putting a musical spin on fundraising with "Music 2 Fight Myeloma," which pairs the power of music with the impact of social media.

http://photos.prnewswire.com/prnvar/20150227/178517LOGO

During the IMF's "Myeloma ACTION Month," Takeda Oncology will make a donation to the IMF for each person who follows the "Music 2 Fight Myeloma" playlist on Spotify, the digital music service.

"The IMF is proud to partner with Takeda Oncology during 'Myeloma ACTION Month' to raise awareness and support research to find a cure," said IMF President and Co-Founder Susie Novis Durie. "Music is very emotional, it soothes, it's uplifting, and it transcends barriers, bringing people together. I know from personal experience the powerful role music can play in helping people through tough times, especially myeloma patients and their loved ones."

Christina Aguilera's "Fighter," Katy Perry's "Roar," and Pharrell Williams' "Happy" are among the songs selected by the myeloma patient community for the campaign's playlist.

"As part of Takeda's commitment to the multiple myeloma community, we look for a variety of ways to support patients and caregivers," said Liz Lewis, Patient Advocacy Head and Chief Counsel for Takeda's Global Oncology Business Unit. "Takeda is proud to partner with the IMF and Spotify for the 'Music 2 Fight Myeloma' initiative to use the power of song to support and help raise awareness for individuals who are impacted by multiple myeloma."

Throughout the month of March, the IMF and Takeda Oncology will use social media to drive listeners to this playlist. Supporters can take part by signing up for Spotify for free and joining the fight with the spirit of music to increase awareness about multiple myeloma while also raising funds dedicated to preventing and finding a cure for the disease.

ABOUT THE INTERNATIONAL MYELOMA FOUNDATION
Celebrating its 25(th) anniversary, the International Myeloma Foundation (IMF) is the oldest and largest foundation focusing specifically on multiple myeloma. The Foundation's reach extends to more than 400,000 members in 140 countries worldwide. The IMF is dedicated to improving the quality of life of myeloma patients while working toward prevention and a cure by focusing on four key areas: research, education, support, and advocacy. The IMF has conducted more than 250 educational seminars worldwide, maintains a world-renowned InfoLine, and in 2001, established the International Myeloma Working Group® (IMWG®), a collaborative research initiative focused on improving myeloma treatment options for patients. In 2012, the IMF launched the Black Swan Research Initiative(®), a groundbreaking research project aimed at curing myeloma. The IMF can be reached at (800) 452-CURE (2873). The global website is www.myeloma.org. Follow the IMF on Twitter @IMFmyeloma.

Logo - http://photos.prnewswire.com/prnh/20150227/178517LOGO



SOURCE The International Myeloma Foundation

Photo:http://photos.prnewswire.com/prnh/20150227/178517LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150227/178517LOGO
http://photoarchive.ap.org/
The International Myeloma Foundation

CONTACT: Debra Gendel, debra@cashmereroad.com, (310) 710-1903, Sapna Kumar skumar@myeloma.org, (818) 487-7455

Web Site: http://www.myeloma.org


-------
Profile: intent