Bell Media Partners with Warner Bros. Pictures Canada for Exclusive Multi-Platform Batman v Superman: Dawn of Justice Campaign

Bell Media Partners with Warner Bros. Pictures Canada for Exclusive Multi-Platform Batman v Superman: Dawn of Justice Campaign


- Campaign rolls out across broadcast, digital, and radio properties
including ETALK, Space, 104.5 CHUM FM, and select Virgin Radio stations-



-ETALK delivers exclusive contest with grand prize of tickets to the
film's U.K. premiere on March 22 -



Tweet this release: http://bmpr.ca/1R9o36P


TORONTO, March 10, 2016 /CNW/ - Bell Media announced today it has
partnered with Warner Bros. Pictures Canada to deliver a
multi-platform, multi-network campaign to promote the theatrical
release of Batman v Superman: Dawn of Justice, premiering Friday, March 25. Participating Bell Media programs and
properties include ETALK, INNERSPACE, MUCH, Space, TSN, 104.5 CHUM FM,
94.5 Virgin Radio Vancouver, 99.9 Virgin Radio Toronto, and Virgin
Radio 96 in Montréal.



The campaign is highlighted by an exclusive ETALK contest, which
features a grand prize of a trip for two to London, England to attend
the U.K. premiere screening on Tuesday, March 22, in advance of the
theatrical release on March 25. Fans can visit ukpremierecontest.ca for contest details and to watch the Batman v Superman: Dawn of Justice trailer. Bell Media is the only broadcaster in Canada offering fans a chance to
win tickets to the screening. The campaign, which began Feb. 19, runs
until the film's March 25 release date, and also includes in-show
mentions, promo spots, giveaways, and an additional contest at
Space.ca.



"The highly anticipated Batman v Superman: Dawn of Justice is positioned to be one of the biggest films this year, and we're proud
that our ongoing partnership with Warner Bros. Pictures Canada
continues to deliver direct access to such blockbuster films," Laird
White, Director, Brand Partnerships. "We have teamed up for a holistic,
cross-platform partnership that will provide viewers with engaging
content, exciting contests, and targeted media coverage leading up to
the film's theatrical release."



From director Zack Snyder (Man of Steel) comes Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill (Man of Steel, The Man from U.N.C.L.E.) as Superman/Clark Kent in the characters' first big-screen pairing.
Fearing the actions of a god-like Super Hero left unchecked, Gotham
City's own formidable, forceful vigilante takes on Metropolis'
most-revered, modern-day saviour, while the world wrestles with what
sort of hero it really needs. And with Batman and Superman at war with
one another, a new threat quickly arises, putting mankind in greater
danger than it has ever known before.



The multi-platform and multi-network campaign includes:


ETALK Editorial Coverage


-- Editorial coverage for Batman v Superman: Dawn of Justice began
on ETALK on March 1 and continues through to the film's March
25 release, with daily stories and promotion of the U.K.
premiere contest. ETALK Anchor Ben Mulroney and Senior Reporter
Devon Soltendieck face-off in their own Batman v
Supermanchallenges, with additional coverage featuring
interviews with the all-star cast, including exclusive tune-in
spots with Ben Affleck and Henry Cavill. ETALK airs weeknights
at 7 p.m. ET/PT on CTV and CTV GO; 7:30 p.m. ET/PT on CTV Two
and CTV GO

Original INNERSPACE Special


-- The exclusive half-hour special INNERSPACE: BATMAN V SUPERMAN,
premiering on Friday, March 25 at 5:30 p.m. ETon Space,features
all the Batman v Superman: Dawn of Justice action and insider
info, including interviews with Ben Affleck, Henry Cavill, and
the rest of the cast. INNERSPACE also counts down the most
memorable battles from past Batman and Superman comics.

Space.ca Coin Contest


-- The Batman v Superman: Dawn of JusticeUltimate Coin Contest,
hosted on Space.ca, features a grand prize of a 14 Karat gold
coin, a set of limited edition silver (99.99% pure silver)
coins, and a base-metal coin and collector card set provided by
the Royal Canadian Mint. A 30-second ad promoting the contest
will air March 11-25, in addition to a social media campaign on
Space's Facebook and Instagram.

TSN March Madness Sponsor


-- The film is a premiere sponsor of TSN's March Madness coverage.
This includes sponsorship of TSN's NCAA Tournament Challenge
bracket game, with a custom co-branded spot featuring "Bruce"
vs. "Clark." It also includes two integrated openings before
pivotal March Madness games on TSN.

Much Interstitials


-- MUCH MINUTE: Batman V Superman, a series of interstitials about
the film, air March 21-25, during MUCH's most highly rated
programming. Hosted, by Tyrone Edwards, the interstitials will
highlight interviews with the cast of Batman v Superman: Dawn
of Justicefrom the worldwide press junket.

Bell Media Radio Content


-- Exclusive content across Bell Media radio stations includes
CHUM FM's live broadcast from the Batmobile at the 2016
Canadian International Autoshow on Saturday, Feb. 20. In the
weeks leading up to the Autoshow, CHUM FM-featured ads that
encouraged listeners to come and see the Batmobile and enter to
win a trip for two to the North American premiere on March 20.


-- Virgin radio stations in Toronto, Montréal, and Vancouver will
be giving away passes to an advanced screening of the film
prior to opening day. In addition, Warner Bros. will sponsor
ETALK Entertainment Updates on CHUM FM, in support of the U.K.
Premiere contest.

Film website
batmanvsuperman.com

SOCIAL MEDIA LINKS:
Twitter:
@CTV_PR
@CTV_Television
@etalkCTV
@WBPicturesCan

Facebook:
Facebook.com/CTV
Facebook.com/etalkCTV

Instagram:
etalkCTV
WBPicturesCan

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; and four pay TV services,
including The Movie Network and Super Écran. Bell Media is also
Canada's largest radio broadcaster, with 106 licensed radio stations in
54 markets across Canada. Bell Media owns Astral Out of Home, one of
Canada's most dynamic and innovative out-of-home advertising companies
with a network of more than 30,000 advertising faces in British
Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also
operates more than 200 websites; delivers TV Everywhere with premium
subscription on-demand streaming service CraveTV, as well as its
innovative GO video streaming services including CTV GO, Discovery GO,
TMN GO, and TSN GO; operates multi-channel network Much Digital
Studios; holds an equity stake in digital startup Hubub; is partners in
Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns
Dome Productions Inc., a multi-platform production company. Bell Media
is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company. For more on Bell Media, please visit www.bellmedia.ca.


SOURCE Bell Media

Bell Media

CONTACT: Eleni Tenuta, Bell Media, 416-384.3530 or Eleni.Tenuta@bellmedia.ca


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