AXE® and SPIN Announce 2016 SXSW Lineup, Headlined by John Legend

AXE® and SPIN Announce 2016 SXSW Lineup, Headlined by John Legend

Additional Live Performances by Rae Sremmurd, AlunaGeorge, Gallant, Alex Newell And Five AXE Collective Musicians Mentored by Legend

NEW YORK, March 7, 2016 /PRNewswire/ -- AXE® and SPIN return to Austin, Texas to present the AXE Collective + Crew Powered by SPIN and bring five musicians' stories to life through unique collaborations in music. As part of his continued partnership with AXE, Grammy & Oscar-winning musician John Legend handpicked five musicians from a nationwide search for the best and brightest talent to join the AXE Collective, and accompany him on one of music's biggest stages as they make their debut performances at SXSW Music on Thursday, March 17 at The Belmont Austin (305 W 6th St, Austin, TX 78701), from 12pm to 5pm.

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The AXE Collective is a yearlong music and film mentorship program that inspires guys and girls to "Find Your Magic" and embrace the thing that makes them interesting and unique. Through mentorship sessions with John Legend, the support of SPIN and the opportunity to perform at SXSW, the AXE Collective gives aspiring musicians the tools they need to find that magic, and a platform to share it with the world.

In addition to Legend and the AXE Collective talent, the party will feature an eclectic lineup, which includes hip-hop sibling duo Rae Sremmurd, electrifying LA-based singer Gallant, electronic pop duo AlunaGeorge, and former "Glee" star and featured Clean Bandit vocalist Alex Newell.

To coincide with the launch of the AXE Collective in January, AXE also launched the AXE Advanced Collection, comprised of three different grooming lines designed to help guys express their individuality: Adrenaline, Urban and Signature. The new, more premium range of products deliver a variety of benefits including fragrance release technology, anti-odor technology and anti-marks technology inspired by the styles and routines of today's guy.

About AXE®

With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE helps give guys the edge to feel their best. AXE is a lifestyle brand that engages guys and girls with unique experiences like no other brand can.

Visit AXE at AXE.com and follow us on Twitter,Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more.

About SpinMedia Group

SMG defines digital culture by publishing more than 20 leading brands whose authoritative voices dictate their verticals. As measured by comScore, SMG is the most comprehensive online publisher of entertainment news and music content in the U.S., reaching one in seven millennials. Through original editorial and video programming, deep user engagement, and knowledge of its core audience, SMG provides customized, innovative marketing and advertising solutions across its portfolio of award-winning and influential properties including: SPIN, VIBE, Celebuzz, Death and Taxes, Buzznet, The Frisky, The Superficial, Stereogum, and Idolator.

Contacts:
Caroline Zalla
Caroline.Zalla@edelman.com
212.738.6081

Shazila Mohammed
shazila@motormouthmedia.com
Sarah Hogan
shogan@motormouthmedia.com
323.662.3865

18+. Film Ends 6/15. For Terms & Conditions, visit axe.tumblr.com/collective

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SOURCE SpinMedia Group

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