BookASmile Works Towards Women Empowerment This International Women's Day

BookASmile Works Towards Women Empowerment This International Women's Day

MUMBAI, March 7, 2016 /PRNewswire/ --



- Partners With Concern India for Women-centric Projects in Mumbai and Rajasthan 



- Inspires 300 Girls Through Movie Screenings for 'Neerja' Across Mumbai and Ranchi 



- Engages With BookMyShow Employees for Firsthand Experience Sharing  



With an aim to further empower women, BookASmile, the social initiative by BookMyShow,
has undertaken a host of activities to celebrate International Women's Day this year.



BookASmile has partnered with 'Concern India' foundation to support and fund their
women-centric projects in Mumbai and Rajasthan. The initiative will work towards economic
empowerment of underprivileged women in the Malvani slums of Mumbai wherein vocational
training courses will be offered to over 400 underprivileged women to help them find
employment opportunities in their locality and near by areas. In addition, with the
objective to empowering women financially and to provide sustainable livelihood
opportunities, through another project, 1000 women artisans in Barmer, Rajasthan will be
helped with skill-upgradation and market demand trainings by volunteers and students of
fashion institutes.



BookASmile also inspired 300 girls selected through its partner NGOs YUWA, Door Step
School, Akanksha and Antranag in Ranchi and Mumbai respectively and took them for movie
screenings of 'Neerja.' BookMyShow employees also came forward to do their bit. They
helped young girls from their partner NGO in Mumbai Antranag get a firsthand opportunity
to understand various skill set requirements for various jobs when they visited the
BookMyShow offices in Mumbai. Also, a fireside chat was organized between select girls
from 'YUWA' (Jharkhand), through a Skype call, and women leaders at BookMyShow, who
provided them with guidance and advice from their vast experience to help them understand
what it takes to beat the odds and become Women Achievers in the new era.



Ms. Farzana Cama Balpande, Head - BookASmile, shared her thoughts on these initiatives
and said, "At BookASmile, we constantly strive to enrich lives of the less fortunate
across India. This International Women's Day, we are committed to empower women by working
closely with our partner NGOs across the country through different initiatives. We believe
that through our combined efforts, we will be able to not only bring a smile on their
faces but also help them in building better and enriched lives."



About BookASmile 



BookASmile (BAS) is an initiative run by India's leading online ticketing brand
BookMyShow. Created with a vision to support special causes and enrich the lives of the
less fortunate across India through the medium of experiences and enjoyment. The
initiative invests a lot of energies to create an inviting community to ensure that they
can be privy to opportunities, by incorporating into their lives, activities and
experiences from across genres like sport, cinema, arts, theatre and music. The BookASmile
initiative has been operational since 2014 and has been integrated within the BookMyShow
App and website. With BookMyShow's vast customer base, the initiative has been raising
funds for special causes whereby every consumer can choose to contribute from Re. 1/- per
ticket - to a maximum of Rs. 5/- per transaction towards charity. For more information,
please visit https://in.bookmyshow.com/donation



About BookMyShow 



BookMyShow, a flagship brand of Bigtree Entertainment Pvt. Ltd., is India's largest
online entertainment ticketing platform that allows users to book tickets for movies,
plays, sports and live events through its website, mobile app and mobile site. Founded in
Mumbai (India) in 2007 by three long-time friends - Ashish Hemrajani, Parikshit Dar and
Rajesh Balpande, BookMyShow is now present in over 350 towns and cities across India,
currently meeting the entertainment demands of over 14 million customers. With support and
encouragement from its investors Network 18, Accel Partners and SAIF Partners, BookMyShow
continues to innovate in the e-commerce ecosystem of India. For more information, please
visit http://www.in.bookmyshow.com.




 
Media Contact: 
Ayesha Rangnani 
ayesha@communicateindia.com 
+91-7506360666

 
Divya Mishra 
divya@communicateindia.com 
+91-9820590648

 
Kapil Daryani 
kapil@communicateindia.com 
+91-9987210099 
Communicate India 


 



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